iiinova — where your digital self keeps evolving

Marcos Placona @mplacona.com · 28/08/2025

Docs rot fast. @dosu_ai now keeps them alive: ✅ Generate Docs from diffs & issues ✅ Self-documenting PRs update docs + comment after merge Always up to date! Guide below 👇

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Reposted by Marcos Placona

Dosu @dosu.dev · 03/06/2025

Most companies say docs matter, but @mplacona.com 🧮 crunched the numbers. Good docs = -$22k/year wasted per dev just hunting for answers -$1.25M/year in onboarding drag for a 100-dev org -$50k+ in support costs you could deflect with self-service 👇 Full breakdown (with data)👇 go.dosu.dev/HcW2dLS

go.dosu.dev

7 Data‑Driven Checks to ensure your Documentation ROI is high

…and why Dosu keeps the meter running in your favor. Author: Marcos Placona | DevRel @ Dosu It’s easy for documentation to get shoved aside when you’re racing to ship features. But it’s the quiet fo...

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Marcos Placona @mplacona.com · 13/05/2025

Chat, what does this mean? Do I unlock a prize or something?

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Marcos Placona @mplacona.com · 01/04/2025

Why does authenticity matter in developer relations? None of us likes being marketed or sold to. Developers expect transparency above all, so anything that screams marketing will be easily readable and counterproductive.

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Marcos Placona @mplacona.com · 27/03/2025

The best indie developers are leveraging AI as a tool in their coding process. They use every tool available to build faster, ship more products in their lifetime, and run circles around normal teams. What are your favourite? Cursor is mine right now!

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Marcos Placona @mplacona.com · 26/03/2025

Building in public builds trust. I found that sharing my journey as an indie developer: - Helps others learn from my wins and mistakes - Showcases authenticity - Builds relationships with users

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Marcos Placona @mplacona.com · 26/03/2025

Every entrepreneur faces failures. What defines a winning entrepreneur is the one who learns and keeps moving forward! 🚀

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Marcos Placona @mplacona.com · 26/03/2025

Engaging dev communities fuels indie success. Key strategies I use: - Share open-source tools and libraries - Contribute to others' projects - Discuss topics you care about - Seek feedback on your projects Focus on helping others. Give more than you take. What are your strategies?

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Marcos Placona @mplacona.com · 25/03/2025

Want devs to love your SDK? Make it easy to use. 1. Ship a variety of samples. 2. Remove barriers to getting started. 3. Focus your docs on the "80% use case." Developer love is a moat!

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Marcos Placona @mplacona.com · 20/03/2025

What people see: - New product launches - Multiple successful startups - 45K users on latest product in 5 months - Building products people love What people don't see: - Years working in the trenches - Building a startup while parenting kids - Learning and executing relentlessly That's the path.

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Marcos Placona @mplacona.com · 10/03/2025

😮 what was the original message?

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Marcos Placona @mplacona.com · 01/03/2025

• To own your work • To build an audience • For the free marketing during the build phase • To create a product with an audience in mind • To gather feedback early on

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Marcos Placona @mplacona.com · 01/03/2025

Building in public is a superpower. Instead of keeping ideas to yourself until you launch, you share everything, and build in public from the start. That means everything is transparent. Your progress, your learnings, and even your failures. But why do that? 👇

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Marcos Placona @mplacona.com · 01/03/2025

Building a successful DevRel program requires three strategies at its core: enabling developers by making it easier for them to understand and integrate the solutions, having strong and accessible documentation, and engaging in public channels. Focusing on these three areas goes a long way!

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Marcos Placona @mplacona.com · 28/02/2025

Hard to believe I can do this nowadays. @lovable_dev #buildinpublic

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Marcos Placona @mplacona.com · 28/02/2025

I'm creating something new—it's a directory! To all the directory builders out there, what are your best tips?

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Marcos Placona @mplacona.com · 22/02/2025

2. Large companies often need more in-house resources to build and maintain SDKs in all languages. 3. SDK generation tools put independent developers at the forefront of the trend by helping them build production-ready libraries quickly.

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Marcos Placona @mplacona.com · 22/02/2025

Libraries and SDKs are becoming the new APIs: 1. Companies need libraries/SDKs to drive product adoption and reduce barriers to entry.

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Marcos Placona @mplacona.com · 21/02/2025

Looking for a recommendation for a good air quality sensor. I’m starting to think bad air quality is getting on the way of a good night sleep.

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Marcos Placona @mplacona.com · 21/02/2025

And they do tend to be happier to part with their money for a good deal. Also, the feedback is usually awesome!

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Marcos Placona @mplacona.com · 21/02/2025

- Automate manual work away. Bots, scripts, and APIs save time on repetitive tasks and unglamorous chores. Most importantly, launch quickly and iterate based on user feedback. Let real people—not yourself—decide whether it's worth pursuing.

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Marcos Placona @mplacona.com · 21/02/2025

- Don't overcomplicate your funnel. Credits for word-of-mouth referrals make analytics redundant.

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Marcos Placona @mplacona.com · 21/02/2025

- Create products people need (this is BIG). Solve your own problems, and others will find your product through recommendations and search.

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Marcos Placona @mplacona.com · 21/02/2025

- Productize your skills. Creating a product that leverages your strengths lets you ship more features in less time.

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Marcos Placona @mplacona.com · 21/02/2025

Here are a few lessons I've learned from my journey as an indie hacker building products without a big team or budget: - Build tools for indie makers and devs. They're eager to try new products without requiring lengthy sales and legal reviews. 👇

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Marcos Placona @mplacona.com · 20/02/2025

In summary: empower developer success, earn their trust and loyalty. They’ll share your product as insiders.

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Marcos Placona @mplacona.com · 20/02/2025

4. Recognize Valuable Contributions Thank developers for their time, feedback, ideas, and sample apps that benefit others. Recognizing key contributors builds goodwill and deeper connections.

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Marcos Placona @mplacona.com · 20/02/2025

3. Gather Ongoing Feedback Follow along with developer journeys. Ask questions and implement their suggestions to demonstrate care and commitment.

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Marcos Placona @mplacona.com · 20/02/2025

2. Provide Live Support and Access Be present where developers want live support. Make connecting with real people easy via chat, forums, and office hours. Allow direct access rather than gating all discussions.

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Marcos Placona @mplacona.com · 20/02/2025

1. Enable Developer Success Ensure developers can integrate your product and go live smoothly, without unnecessary roadblocks or hidden fees. When they're successful, they'll naturally advocate for you.

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Marcos Placona @mplacona.com · 20/02/2025

Engaging with your developer community offers invaluable insights and advocates for your product. Here are five ways to foster engagement:

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Marcos Placona @mplacona.com · 19/02/2025

Whatever works for you and gets you to move quick.

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Marcos Placona @mplacona.com · 18/02/2025

I don’t even think of stack overflow anymore. I go so far as Reddit but that’s it.

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Marcos Placona @mplacona.com · 18/02/2025

8. Stripe: Easy to implement payments with their React Hooks library. This toolset lets me focus on the idea, not the tedium. What must-have tech do you use to build faster?

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Marcos Placona @mplacona.com · 18/02/2025

7. React (with Next.js or Remix): React jumped the shark, but it's still a solid front-end choice.

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Marcos Placona @mplacona.com · 18/02/2025

6. shadcn/ui: Essential Tailwind components save even more time.

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Marcos Placona @mplacona.com · 18/02/2025

5. Tailwind CSS: Much faster than writing custom styles. I often pair it with:

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Marcos Placona @mplacona.com · 18/02/2025

4. Postmark: No-frills email delivery makes setting up automated emails fast.

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Marcos Placona @mplacona.com · 18/02/2025

3. Plausible: I trust this analytics tool to deliver the insights needed to get started. Then find soemthing else that gives you exactly what you need!

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Marcos Placona @mplacona.com · 18/02/2025

2. Upstash: Their free Redis hosting is perfect for rapidly testing ideas without setup hassles.

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Marcos Placona @mplacona.com · 18/02/2025

1. Vercel: From free hosting to custom domains and serverless functions, Vercel provides everything I need to deploy fast. Then move to something else. (JustDeploy(.)tech... ahem)

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Marcos Placona @mplacona.com · 18/02/2025

Launching a new product as an indie hacker is no easy feat. You need a reliable stack of tools to help you turn your ideas into reality without wasting time or money. Here are the essential services I use to get products out the door:

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Marcos Placona @mplacona.com · 18/02/2025

At some point, they ship their "good enough" version. Others start using and sharing it organically. These builders continue iterating until their audience takes over. That's when they know they've got something.

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Marcos Placona @mplacona.com · 18/02/2025

Some people have a unique ability to imagine, execute, and share their ideas. They're unstoppable forces of nature. When they see a need, they don't wait for permission or for someone else to build it. They simply get to work...

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Marcos Placona @mplacona.com · 17/02/2025

You’re writing a novel?

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Marcos Placona @mplacona.com · 17/02/2025

“That’s crazy, daddy” Is what my 4-yo said to me today when I told her that back when I went to school mobile phones weren’t really a thing and hence why not many pictures from back then. Just imagine when in a few years she talks to her kids about the AI we have right now 😂

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Marcos Placona @mplacona.com · 17/02/2025

To be clear, when you say “create a directory” do you mean actually creating a directory that aggregates other SaaS on your niche? Or submit into existing directories?

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Marcos Placona @mplacona.com · 17/02/2025

💯 aligned with this approach! I think the reality is, if the llm can’t explain it, chances are the code can be improved.

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