Combining both #CBSEM and #PLSSEM to develop and refine safe customer experience #SafeCX #scale #measurement www.sciencedirect.com/science/arti...
Deep interest in consumer psychology, advertising, marketing, retailing, services, tourism, and quantitative methods. Plays a lot of rock guitar🎸too. umexpert.um.edu.my/mozardt @mozardmohtar in X