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More Onion

@moreonion.bsky.social
187 followers 738 following 45 posts

The digital mobilisation agency. We help charities and non-profits boost their campaign and fundraising impact. Follow us for tips and free reports. www.more-onion.com

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More Onion @moreonion.bsky.social · 30/09/2026
Whether you’re asking someone to make a donation or sign a petition, your copy needs to capture their attention & motivate them. 🤓 That starts with *really* understanding who you’re writing for. Get more tips at our Digital Copywriting Training for #Charities: www.more-onion.com/events/digit...
Alt text: Graphic promoting More Onion’s Digital Copywriting Training. Large text asks, “Want people to donate or take a campaign action?” followed by three prompts: “What will motivate them?”, “What might stop them?” and “How can your copy make it easier to act?” A purple illustration shows a person with a megaphone beside a target and audience icons.
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More Onion @moreonion.bsky.social · 04/09/2026
A donor gives once. What makes them come back? 🤔 Our best-selling Supporter Journeys training is designed to help charities turn one-off actions into longer-term engagement. Apply for your place >> www.more-onion.com/events/suppo... #CharityFundraising #DigitalFundraising
Pale lavender More Onion graphic promoting Supporter Journeys online training on 18–19 November 2026. Text reads: “A donor gives once. What makes them come back? Learn how to build supporter journeys that encourage one-off donors to give again.” Pink “Learn more” button and More Onion logo.
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More Onion @moreonion.bsky.social · 28/08/2026
Join our free webinar next week to take away four ideas to help you engage supporters and campaign more effectively at a local level. And discover the software to make it happen. act.more-onion.com/webinar-impa... #CharityComms #Campaigning
More Onion webinar graphic with the headline “Power is moving out of Westminster”, asking if charities are ready to campaign locally, with a sign-up button and an image of the Houses of Parliament and Big Ben.
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More Onion @moreonion.bsky.social · 26/06/2026
Very exciting to see examples of what charities have launched last month on Impact Stack, our campaigning and online fundraising platform. 🤩 Book your free demo now to see how Impact Stack can work for you: act.more-onion.com/book-your-im... #SmallCharityWeek #Charities #SmallCharitiesWeek
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CharityComms @charitycomms.bsky.social · 25/06/2026
Our latest #CCSalarySurvey found one in three charity communicators are experiencing burnout, with mid-level comms professionals feeling the squeeze most acutely. In an article for In.Comms, our comms and engagement manager, Tillie Corlett, explores what organisations can do: bit.ly/4g274Ki
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Sheila McKechnie Foundation (SMK) @smkcampaigners.bsky.social · 22/06/2026
🚨LAST CHANCE FOR A 15% DISCOUNT ON #CAMPAIGNTRAINING 🚨 For #SmallCharityWeek (happening NOW), we’re offering charities with a turnover under £1 million an extra 15% off all our training! Use code SCW2026 to apply your additional discount. smk.org.uk/what-we-do/support/campa…
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More Onion @moreonion.bsky.social · 24/06/2026
Petitions. Donations. Email sign-ups. What happens next? Our Supporter Journeys Training explores how to turn one-off actions into ongoing engagement. Apply for your place now: www.more-onion.com/events/suppo... #SmallCharitiesWeek
On a purple background, large white text reads: "Someone signs your petition. Then what?" Below, smaller text reads: "Learn how to turn one-off actions into ongoing engagement." At the bottom, separated by a thin white line, text reads: "Online training | 22 & 23 July". The More Onion logo appears in the top right corner.
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More Onion @moreonion.bsky.social · 28/05/2026
One of the biggest mistakes with supporter journeys is treating them as something fixed. But it’s really important to be able to adapt and respond quickly to external events. 📧 Download our free supporter journeys report for more tips >> www.more-onion.com/en/free-repo... #Charities #Nonprofits
Graphic with a pastel pink-to-lilac gradient background and bold black text reading: “Great supporter journeys respond to the real world.” Smaller text underneath says: “Build email journeys that can adapt to real-world events and help boost donations or campaign support.” A Mailchimp automation journey interface is shown emerging from the bottom right corner. A black banner at the top reads: “How to: create great supporter journeys.” More Onion logo in the bottom left corner.
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More Onion @moreonion.bsky.social · 15/05/2026
Your charity’s emails should feel more like having a conversation than being lectured at. 💡 They should feel personal and responsive to the supporter and what they’ve done before. Get more practical tips and examples in our free report >> www.more-onion.com/en/free-repo... #Charity #Fundraising
A More Onion social graphic with a soft purple gradient background and bold black text reading: “Be responsive to your supporters’ past actions and interests.” A dark semi-transparent banner at the top says “How to: create great supporter journeys.” In the bottom right is a tilted mock-up of the “Great supporter journeys and how to automate them” report, alongside part of an inside page. The More Onion logo appears in the bottom left.
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More Onion @moreonion.bsky.social · 07/05/2026
It’s polling day, which makes it a good moment to reflect on what actually makes an effective email to target election action for charities. 🤔 Read the checklist >>> #Elections2026 #Campaigning #EmailToTarget #Charities #Election2026
impact-stack.org
How to run an effective local or devolved elections action: a checklist
Local and devolved elections are a huge opportunity for campaigners to influence decision-makers, but only if your email to target action is clear, relevant and easy to engage with for both your targe...
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More Onion @moreonion.bsky.social · 07/05/2026
It’s election day, and there’s some amazing campaigning work happening across the sector! ✅ Devolved Parliament and local elections are a key opportunity for charities to engage decision-makers on issues that matter to their communities. #Elections2026 #Election2026 #DogsAtPollingStations
impact-stack.org
How charities are engaging candidates in the devolved elections
Devolved parliament and local elections are a key opportunity for charities to engage decision-makers on issues that matter to their communities. Charities like Trussell, Shelter Scotland and Sands a...
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More Onion @moreonion.bsky.social · 04/03/2026
If supporters don’t act first time, ask again. 💡 No-one opens and reads all their promotional emails, so make sure you’re sending chasers. Get more tips in our free Future of Digital Advocacy report. Download it now >> www.more-onion.com/free-reports...
Graphic with the More Onion logo and the headline: “If supporters don’t act first time, do you ask again?”
Text below explains that reminder emails are one of the simplest ways to increase action rates, yet research found only 14% of organisations sent even one reminder email. A button reads “Download the report.”
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More Onion @moreonion.bsky.social · 25/02/2026
Reminder: our fixed-price support packages for charities end this week. If you’re planning ahead but juggling limited time and budget, these £3,000 +VAT packages are designed to help fundraising and campaigning teams boost their impact. Learn more: www.more-onion.com/land/quick-w... #Charities
Quick wins for smaller charity budgets. Fixed-price support packages for fundraising and campaigning teams planning for 2026.
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CharityComms @charitycomms.bsky.social · 20/02/2026
Under a month to go until our #CCStrategy conference on 12 March, and we’ve added even more to the agenda, including two new talks covering emotional resilience at work and building better supporter journeys. Find out more and book your place here: bit.ly/4puRRTi
A gradient blue background with faded white and yellow directional arrows pointing left. CharityComms Logo followed by text in white that reads: Strategic Communicators’ Conference 2026. 12 March, Online, 10:00 - 15:35. In a grey banner, white text reads event talk: 14:50-15:20, followed by a yellow banner with grey text that reads the talk title: Shelter: evolving supporter journeys to better meet supporter needs. To the right are image of our speaker followed by a grey banner underneath with their title: Claire Donner, mobilisation expert and UK director at More Onion. A gradient blue background with faded white and yellow directional arrows pointing left. CharityComms Logo followed by text in white that reads: Strategic Communicators’ Conference 2026. 12 March, Online, 10:00 - 15:35. In a grey banner, white text reads event talk: 14:15-14:45, followed by a yellow banner with grey text that reads the talk title: The Emotional Edge. To the right are image of our speaker followed by a grey banner underneath with their title: Katie Abbotts, freelance communications specialist.
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More Onion @moreonion.bsky.social · 19/02/2026
One-time and regular donors don’t behave the same, so why send them the same welcome journey? ✉️ Find out how we helped housing and homelessness charity Shelter design distinct, audience-led journeys that match supporters’ motivations. www.more-onion.com/case-studies... #Fundraising
more-onion.com
Shelter fundraising welcome journeys to boost giving and retention
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More Onion @moreonion.bsky.social · 17/02/2026
Spam is being weaponised to silence charities. How do we stop it? We’re looking at practical tech solutions to protect action forms and mailing lists from coordinated attacks. Sign up to hear what works >> www.more-onion.com/land/protect... #DigitalCampaigning #CharityTech #HumanRights #LoveWins
Bold black text on a soft pink-to-lilac gradient background reads: “The only thing more powerful than hate is love.”
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More Onion @moreonion.bsky.social · 11/02/2026
Want to run creative sessions that actually deliver the ideas you need? 🧠 Our online training is for people working in charities who want to design & lead creative sessions that improve campaign actions & fundraising tactics. Apply now: www.more-onion.com/events/creat... #Charities #Fundraising
Promotional graphic for a More Onion training event. The top half shows two people standing in front of a whiteboard covered in colourful sticky notes, discussing ideas. The bottom half has a pink-to-purple gradient background with large black text reading, “Creative Facilitation training for charities.” A black banner at the bottom states, “Online | Tuesday 24 & Wednesday 25 February 2026.” The More Onion logo appears in the top left corner.
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More Onion @moreonion.bsky.social · 10/02/2026
FREE REPORT: The Data (Use and Access) Act 2025 is now in force. 💡 You now have more options for collecting and managing contact consent, but which approach is right for you? Download the free guide now >> www.more-onion.com/free-reports... #Charities #Fundraising #CharityTuesday
Graphic with a soft pink-to-purple gradient background. Large black text reads, “Charities can now use ‘soft opt-in’ to contact more supporters.” Smaller text underneath says, “What the new Data (Use and Access) Act means, and what to do next.” The More Onion logo appears at the bottom.
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More Onion @moreonion.bsky.social · 05/02/2026
Need fresh advocacy campaign ideas? 💡 Our technology platform Impact Stack's campaign ideas generator is featured on this @smkcampaigners.bsky.social blog on choosing your next digital campaigning tactics. Read the blog and get inspired >> smk.org.uk/top-3-tips-h... #DigitalCampaigning
smk.org.uk
Top 3 Tips: How to Choose Digital Campaigning Tactics < Sheila McKechnie Foundation
In this blog, SMK offers 3 tips for when you begin to brainstorm your digital campaigning tactics.
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Sheila McKechnie Foundation (SMK) @smkcampaigners.bsky.social · 05/02/2026
Want to figure out the right channels for your campaign? Sign up for the 12th Feb Digital Campaigning workshop, facilitated by More Onion's Charlotte Jones, at smk.org.uk/training-events/digital-…
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CharityComms @charitycomms.bsky.social · 30/01/2026
Join speakers from Friends of the Earth, the Refugee Council, NCVO and @equallyours.bsky.social on 5 February for a civil society-wide conversation on the impact of the rise in racism and hostility on social justice public policy making – and what we can do. Sign up here: bit.ly/3Z25jD5
bit.ly
Together for social justice: shaping public policy to counter the impact of the far-right
Date: Thursday 5 February Time: 2:00pm-4:00pm Location: Online Teams meeting (link to be shared nearer the time) Thank you for your interest in our Equally Ours event. To sign up, please complete details below.
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More Onion @moreonion.bsky.social · 30/01/2026
Want to run creative sessions that actually deliver the ideas you need? 🧠 Our online training is for people working in charities who want to design and lead creative sessions that improve campaign actions and fundraising tactics. Apply now >> www.more-onion.com/events/creat... #Charities
more-onion.com
Creative Facilitation Training 2026
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More Onion @moreonion.bsky.social · 21/01/2026
Planning for 2026 with limited budgets? We’ve put together four fixed-price, clearly scoped packages for charity fundraising and campaigning teams, designed to help teams make progress without over-stretching capacity or budgets. Find out more >> www.more-onion.com/land/quick-w... #Charities
Quick wins for smaller charity budgets. fixed price support packages for fundraising and campaigning teams planning for 2026.
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More Onion @moreonion.bsky.social · 10/11/2025
Are your charity’s supporter journeys actually engaging, or just a string of emails? 🤔 Our best-selling Supporter Journeys training is back next month. 2 & 3 December 2025, 9:30am – 1 pm GMT, online. Apply for your place now >> www.more-onion.com/events/suppo... #fundraising #charity
A testimonial graphic with a light purple gradient background. At the top right is the More Onion logo, and at the bottom right is the Bite Back logo. The text reads:
“This training reshaped the way I was approaching supporter journeys, and gave loads of practical strategies to take back to the team.” – Faheemah Nagdee.
A black “APPLY NOW” button appears at the bottom left.
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More Onion @moreonion.bsky.social · 10/09/2025
ONE WEEK TO GO: Are email-to-target actions still working? #Charities have been using them for over a decade, but are they still effective at influencing decision-makers like MPs and companies? Claim your space now >> act.more-onion.com/future-digit... Co-hosted by @smkcampaigners.bsky.social
Pink gradient graphic with the heading “Are email-to-target actions still working?” Text invites users to a free online event on Wednesday 17 September, 10am to midday BST. A halftone image of a hand holds a smartphone with an email-to-MP action form. A circular badge says “Book your free place now.” Logos for Impact Stack, More Onion, and the Sheila McKechnie Foundation appear at the bottom.
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More Onion @moreonion.bsky.social · 28/08/2025
FREE ONLINE EVENT: What’s the future of digital advocacy? Impact Stack & More Onion are running a free 2-hour event on 17 September, co-hosted by @smkcampaigners.bsky.social - research findings - expert insights - focused break out rooms Book your free place: act.more-onion.com/future-digit...
Pink and red graphic promoting a free online event titled “The Future of Digital Advocacy.” The event takes place on 17 September from 10am to midday BST. Text invites viewers to sign up to hear research results, expert input, and join breakout discussions. A black-and-white halftone image of a hand holds a phone displaying a digital “Send a message to your MP” form. A circular badge reads “Book your free place now.” Logos at the bottom: Impact Stack, More Onion, and Sheila McKechnie Foundation.
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More Onion @moreonion.bsky.social · 05/08/2025
How are campaigners using digital advocacy tactics in 2025? We’re running a short survey to find out and we’d love to hear from you. Tell us about the digital actions you’re using at your charity and help shape the discussion Take the survey act.more-onion.com/digital-advo... #DigitalCampaigning
Purple gradient graphic with the More Onion logo in the top left. Large bold headline reads: “Is Email-to-Target Still Working?” Below, smaller text says: “We’re building a sector-wide picture of how digital campaign tactics are being used now. Help inform the discussion.” A pink button at the bottom says “Take the Survey.”
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More Onion @moreonion.bsky.social · 09/07/2025
Want to know how to use engagement actions to activate your supporter base? Our Director of Mobilisation Claire will be speaking about this at tomorrow's @charitycomms.bsky.social Charity Content Conference. #CharityComms
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CharityComms @charitycomms.bsky.social · 07/07/2025
The conference is sponsored by the experts ‪@wjdesign.bsky.social‬, @moreonion.bsky.social‬, @thesaltways.bsky.social‬ and @pixeled-eggs.bsky.social,‬ who will all be contributing to our digital delegate bag, alongside exclusive and existing materials from our Knowledge Hub.
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More Onion @moreonion.bsky.social · 09/07/2025
What does the new ‘soft opt-in’ mean for your charity? Join our FREE webinar on 22 July to find out. 🤔 We’ll cover what the new rules mean for your work and the options available to manage opt-ins and consent going forward. Sign up now >> www.more-onion.com/land/eventpa... #Fundraising
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Two blue tabs labeled "OPT IN" and "OPT OUT" sit next to a black marker on a white surface. Below, text reads: "22 July 2025 – What does the new 'soft opt-in' mean for your charity?" followed by a purple button that says, "BOOK YOUR PLACE NOW." The More Onion logo appears in the top left.
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More Onion @moreonion.bsky.social · 20/06/2025
BIG LEGAL UPDATE: The Data (Use and Access) Act has just been passed, bringing big changes for how charities can contact supporters. Charities now have more options for how they wish to collect and manage contact consent. Download our free report >> www.more-onion.com/land/report/... #Fundraising
more-onion.com
Free report - Email opt-ins and the Data (Use and Access) Act 2025
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More Onion @moreonion.bsky.social · 13/06/2025
The Data (Use and Access) Bill has just passed the House of Lords & will soon become law. It could dramatically change how you can communicate with your charity’s supporters. ⚠️ Find out more with our FREE webinar. Sign up now: www.more-onion.com/land/eventpa... #Charity #Fundraising #DataBill
Purple promotional graphic for a More Onion webinar. White More Onion logo in the top right. Bold text reads: 'FREE WEBINAR' in a pink banner, followed by 'Big Changes to Opt-Ins: What You Need to Know'. Below, it states '22 July | 2 - 3 pm'. A pink button in the bottom right corner says 'Book now'.
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More Onion @moreonion.bsky.social · 10/06/2025
Looking for fresh ideas for your digital actions? Join our FREE webinar on 26 June 2–3pm BST / 3–4pm CEST, where we’ll share case studies from @stmungos.bsky.social & @trusselluk.bsky.social to help take your digital engagement to the next level. www.more-onion.com/land/eventpa... #Fundraising
Promotional graphic for a free webinar by Impact Stack titled 'Looking for inspiration for your digital actions?' happening on 26 June from 2–3pm BST / 3–4pm CEST. Includes a call-to-action button: 'Book your place now'.
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More Onion @moreonion.bsky.social · 29/04/2025
Our UK Director Claire Donner will be sharing her extensive experience helping charities improve their supporter journeys tomorrow at @charitycomms.bsky.social Strategic Communicators’ Conference #CCStrategy. Find out more about tomorrow's event: www.charitycomms.org.uk/events/leadi... #charities
Promotional graphic for the CharityComms Strategic Communicators’ Conference 2025, taking place online on 30 April from 10:00 to 14:50. Highlights speaker Claire Donner, mobilisation expert and UK director at More Onion. Her session, "Find and fill important gaps in your supporter experience," is scheduled for Breakaway Stage A from 10:40 to 11:10
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More Onion @moreonion.bsky.social · 19/02/2025
How fast can your team respond to urgent fundraising opportunities? When news breaks, policies shift, or crises hit, speed matters. Don’t miss the moment! Download our full guide with tips and checklists for how to prepare now >> act.more-onion.com/rapid-respon... #Fundraising
act.more-onion.com
Free report: rapid response fundraising
Learn how to move fast, meet supporters where they are and solicit donations when people are most moved to give.
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More Onion @moreonion.bsky.social · 13/01/2025
Need some #MondayInspiration to start the week? Listen to our supporter journey expert Claire Donner on @fundeverywhere.bsky.social 's #podcast. (It was their most listened to episode last year. 🎉) Listen now & get ready to master supporter journeys in 2025. >> spoti.fi/4fnYGk8 #Fundraising
The Fundraising Everywhere podcast. Mastering Welcome Journeys: insights on digital mobilisation and fundraising strategies. With Claire Donner. Photo of a woman, Claire, smiling with brown curly hair in a purple circle.
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More Onion @moreonion.bsky.social · 01/01/2025
Happy New Year! Our Mobilisers are sharing some of the charity comms which stuck with them in 2024 💜 @praxisprojects.bsky.social - Valuable tools: "When it comes to changing hearts and minds, everyday conversations can have the biggest impact.
Text: are you ready to change minds on migration. Crowded protest with people as far as the eye can see, holding banners.
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More Onion @moreonion.bsky.social · 31/12/2024
As 2024 comes to a close, our Mobilisers share some of the charity comms which stuck with them this year. @sensecharity.bsky.social Superb storytelling: “I got my first volunteer role in a Sense charity shop as a teenager and ever since, the challenges #Deafblind people face have stayed on my mind.
Three-year-old Arthur lays on his back wearing a red Christmas jumper facing items a person is holding up. A hand is holding a sound making instrument and lights above him. Headline reads: how we use music to support children who are deafblind. The Sense logo is shown.
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More Onion @moreonion.bsky.social · 30/12/2024
@dadshiftuk.bsky.social - Best stunt - chosen by Ed As 2024 ends, we're sharing some of our favourite charity campaigns this year. One September morning, Londoners noticed something different on their usual commute. Across the capital, bronze statues of famous male figures...
Statue of Gene Kelly in Leicester Square with a yellow sling added with a toy baby wrapped inside it. A man takes a photo. Headline from The Guardian newspaper reads: Campaigners tie baby slings to statues in call for better paternity leave.
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More Onion @moreonion.bsky.social · 24/12/2024
As 2024 comes to an end, we're sharing some of our favourite #Charity campaigns or comms this year. Christmas Cuteness from @catsprotection.bsky.social "I don’t know about you but the thought of opening my advent calendar every morning to an adorable fluffy kitten is enough to make my heart melt!
25 cats of Christmas. Two black kittens being held by a person wearing blue gloves. A button reads Icy and Chilly, the name of the cats. Dark blue background with the Cats Protection logo and snowflake shapes.
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More Onion @moreonion.bsky.social · 28/11/2024
Need ideas for your next charity campaign? Our idea generator can help you spark new ideas or reshape old ones >> tactics.impact-stack.org
tactics.impact-stack.org
Campaign tactics idea generator
Generate ideas for digital tactics you can use in your advocacy campaigns
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More Onion @moreonion.bsky.social · 22/11/2024
Make sure you’re only asking people to do one thing in your emails to supporters.💡 Think about what’s the most important action you want your supporters to take right now, and only link to that action. Want more tips? Get our free report act.more-onion.com/node/13?utm_... #charity #fundraising
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RNIB @rnib.bsky.social · 04/11/2024
Nearly 2 million blind and partially sighted people in the UK miss out when content isn’t accessible. Making your content accessible means everyone can join in. It’s like saying, “We want you here too!” Here’s our guide to help: rnib.in/AccessibleSocialMediaGuide
[Image: A pink love heart that looks hand drawn. The text says: Accessibility is a love note. It says "we want you here too."]
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More Onion @moreonion.bsky.social · 22/11/2024
Make sure you’re only asking people to do one thing in your emails to supporters.💡 Think about what’s the most important action you want your supporters to take right now, and only link to that action. Want more tips? Get our free report act.more-onion.com/node/13?utm_... #charity #fundraising
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