iiinova — where your digital self keeps evolving

The Marketing Guy @mktguy.bsky.social · 19/11/2025

Pandering to any foreign president by buying his merch and standing in front of a Ford is just uniquely terrible comms strategy from Toyota.

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The Marketing Guy @mktguy.bsky.social · 18/09/2025

cybersecurity will capture more revenue than all the big AI companies over the next decade.

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The Marketing Guy @mktguy.bsky.social · 19/07/2025

Huh? What a weird take. The Eiffel tower has been photographed 10 million times *this month* but 100 years from now people are still going to take travel photos of their kids on the grass at this exact spot. You might be saying something about influencer marketing, but I have no idea what it is.

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The Marketing Guy @mktguy.bsky.social · 04/07/2025

We completed a lap, and it's time for that time-honored annual reminder that we can all love and celebrate our country even if we disagree with the mendacious @#$! that run it. Patriotism is always distinct from nationalism. Happy birthday, America. Get it the @#$! together, mkay? #independenceday

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The Marketing Guy @mktguy.bsky.social · 30/06/2025

In just the latest Democratic marketing and messaging failure, almost HALF of Americans polled have never heard of the 'Big Beautiful Bill' and only 8% know there is going to be significant Medicare and Medicaid cuts, as it slowly reaches senate approval. Shocking: priorities.org/news-and-pre...

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The Marketing Guy @mktguy.bsky.social · 11/06/2025

It's not that liquid glass is in beta and won't ship like this, or that Jobs wouldn't come back to chuck a pen at someone's head if it did, it's that: 1. I don't know why I want to see through the interface in the first place?! What does it add? and 2. Is Apple just an iPhone stock at this point?!

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The Marketing Guy @mktguy.bsky.social · 10/06/2025

Paging @lindseygamble.bsky.social: You wrote the Reddit change to obfuscate post and comment history *could* encourage participation and 'improve transparency' and trust. I fear the opposite is true. It just makes it hard to tell if you are talking to a person or AI bots. Sunlight is transparency.

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The Marketing Guy @mktguy.bsky.social · 10/06/2025

You have the right to remain silent. Don't.

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The Marketing Guy @mktguy.bsky.social · 06/06/2025

Sac A's have a mascot named Stomper that thinks the marketing team needs to get demoted to pulling tarp.

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The Marketing Guy @mktguy.bsky.social · 06/06/2025

Elon & Trump is about the greatness we've earned, yall

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The Marketing Guy @mktguy.bsky.social · 21/05/2025

Went to go see Libby on my birthday. Looking a bit tarnished these days, but still standing.

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The Marketing Guy @mktguy.bsky.social · 15/05/2025

Spend millions on a rebrand to Max. Lay off a bunch of HBO people to make up the difference. Replace with Discovery execs that don't understand the brand or culture. Pull HBO originals (and screw creators and audiences) to replace with reality shows. Get a 26.5% raise to $50M annually. Why tho?

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The Marketing Guy @mktguy.bsky.social · 15/05/2025

Over 90 days after the worst US air disaster since 9/11 (and perhaps the most avoidable one), have we hired more controllers? Have we improved FAA infrastructure or ATC communications? Have we done... anything? Asking for a friend.

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The Marketing Guy @mktguy.bsky.social · 07/05/2025

Cure boredom with this one simple trick.

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The Marketing Guy @mktguy.bsky.social · 07/05/2025

#3 UK This isn't the East India Tea Company and the days of Empire, but despite it's large population even a post-Brexit UK is a massive exporter of language, sport, media, culture, education, monarchy, and may take a increasing role in geopolitics as the US pulls back. Splits are 21, 3, 7.

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The Marketing Guy @mktguy.bsky.social · 07/05/2025

#2 UAE. Statline: 93/10/9.3 A growing financial center and pro-business expat haven, Dubai retains a massive cultural impact across Africa, the Middle East and Asia, where relocating to the economic freedom and opportunity of the Emirates remains more accessible than the US, UK or EU for many.

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The Marketing Guy @mktguy.bsky.social · 07/05/2025

#1 Switzerland. Known for chocolates, cheeses, banks, watches, and neutrality, the country boasts a split of 99/8 for a WGBI of 12.38, driven by national reputation, governance, and the success of swiss people and companies. It's the most recommended to work and invest in, visit, or buy from.

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The Marketing Guy @mktguy.bsky.social · 04/05/2025

Via @Stratechery, Facebook explicitly says they want to kill agency middlemen creating and buying inventory for billions in social media ads and they want to have brands/buyers work with Facebook directly. A massive AI advantage, massive data, now you swipe your brex and zuck delivers customers.

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The Marketing Guy @mktguy.bsky.social · 03/05/2025

Creativity requires inspiration. ...And there is no better place to get it than play. Key ingredients? Joy, Whimsy, New People, and the Element of Surprise. "Start playing around and get to work!" Quote from @ampt.bsky.social here at @minnestar.org #minnebar!

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The Marketing Guy @mktguy.bsky.social · 01/05/2025

Honorable mention, 2nd ugliest f1 car ever. I present to you... the 1979 Shadow DN9

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The Marketing Guy @mktguy.bsky.social · 01/05/2025

This is what happens when you get a Miami F1 design made, but then Mario the brand guy won't sign off on the art... and instead of changing your mind and going with white or something you instead tell your creative director to just @#$! your shit up. sEe MarCo?!? tHiS iS YoUR fAulT!!! Ahhghghhg!!!

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The Marketing Guy @mktguy.bsky.social · 30/04/2025

Remember: THIS HAS NOTHING TO DO WITH TARIFFS. At all. thank you for your cooperation.

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The Marketing Guy @mktguy.bsky.social · 20/04/2025

Local protest, Easter Sunday edition.

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The Marketing Guy @mktguy.bsky.social · 18/04/2025

Wild. Time spent watching TV doesn't change (yay!) but the money spent by advertisers is rising many times faster than inflation (wah!). Every marketing channel sucks for CMO's and brands right now. And it's getting worse. Shoutout to the great Dr. Augustine Fou at @acfou.bsky.social

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The Marketing Guy @mktguy.bsky.social · 17/04/2025

OpenAI has the worst marketing of any company on the planet. #Changemymind.

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The Marketing Guy @mktguy.bsky.social · 15/03/2025

Trump said he would lower all the prices. Didn't know he meant all the stock prices.

S&P 500 over the last 4 presidents first 100 days.

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The Marketing Guy @mktguy.bsky.social · 09/03/2025

Business Idea: It's like black friday, but it's a SXSW no limit open bar off campus called black out friday. That's it. That's the idea.

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The Marketing Guy @mktguy.bsky.social · 05/03/2025

Marketing execs out there this month experiencing lord-of-the flies 2025 budgeting processes that inevitably result in massively more sales spend but no additional marketing or GTM investment because "in this economy we HAVE to scale pipeline and ARR." Yeah. I see you, fam.

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The Marketing Guy @mktguy.bsky.social · 02/03/2025

Too soon? Love the JD Vance sass here. Possibly bluesky acct @carlyincontro.bsky.social from the other place.

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The Marketing Guy @mktguy.bsky.social · 27/02/2025

When I was in my 20s I'd stay up coding HTML with pizza and a 2 liter of Mt. Dew. In my 40s now learning Arduino with a full liquor cabinet and unlimited access to GrubHub, all I want is cold chocolate milk. Adulting is so much lamer than I had hoped.

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The Marketing Guy @mktguy.bsky.social · 25/02/2025

The best tech graphs are always logarithmic. When the first LLM's launched, processing costs were over $50 for every million words. now the same output is far, far better qualitatively and costs just 12 cents. Wild. Via @emollick.bsky.social here: www.oneusefulthing.org/p/a-new-gene...

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The Marketing Guy @mktguy.bsky.social · 19/02/2025

'Next time you are scared Timmy, remember: MapQuest isnt scared.'

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The Marketing Guy @mktguy.bsky.social · 18/02/2025

CEOs and execs hesitate to adopt AI or LLMs because they worry that post-onboarding and integration, the landscape will change and their *randomtool.ai will be rendered obsolete. Hot take: AI's around the world today are near upper performance limits. The difference matters less than we think.

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The Marketing Guy @mktguy.bsky.social · 18/02/2025

When I see AI in corporate job titles I think of this 2018 tweet:

If it's written in Python, it's machine learning. If it's written in powerpoint, it's DEFINITELY advanced AI </sarcasm>

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The Marketing Guy @mktguy.bsky.social · 20/01/2025

You know what else COVID took from us? Having anyone in the movies with you from Monday to Thursday. If you *really* hate watching 40 minutes of ads and trailers alone in a theater then not being able to pause when you inevitably get up to take a piss, weekday films are definitely not for you.

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The Marketing Guy @mktguy.bsky.social · 16/01/2025

I remember seeing this ad for 2k1 and being so hyped. Unlike the trend at the time of copping to unrealistic photo cutouts of basketball stars, this concept felt so creative. The reflections of the court & layout. The 'uh' copy. 🐐-level advertising. Shout-out @retrogameart.bsky.social for inspo.

Two page the court is going to be wider video game advertising.

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The Marketing Guy @mktguy.bsky.social · 16/01/2025

Listen up kids: before lames scoffed about errors in (free-ish) chatGPT, they RIPPED on wikipedia. It was the butt of *every* joke for a decade. Not www.cameronsworld.net or myspace etc made by ppl who hate eyes, but (free!) wiki. It's the OG. A web legend. When you donate, you honor a real one.

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The Marketing Guy @mktguy.bsky.social · 15/01/2025

What do you call a can opener that doesn't work? A can't opener.

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The Marketing Guy @mktguy.bsky.social · 15/01/2025

Wait, so there are 36 rules about what I cannot put in my KinderEgg and the regulations about use of exit signage on my warehouse floor runs to 231 pages but social media, the most mendacious and harmful technology in a generation gets to do whatever they want without competition from tiktok?

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The Marketing Guy @mktguy.bsky.social · 14/01/2025

The cost! The 2020's are the decade of maximalism, for sure (see Pepsi, below). Feels like with the *massive* new Bentonville HQ, Walmart got to the sherwin-william stage and just wanted a slightly new feel. Kudos to them for not doing a deep brand refresh like 'JaGUar'. If it 'aint broke.

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The Marketing Guy @mktguy.bsky.social · 14/01/2025

Promotion: Looking at the market for Sorghum, the imagery and messaging needs a boost. 📜 Ancient grains tell stories—and sell products. Quinoa did it. Chia did it. Sorghum needs to be broadly reintroduced as an ancient 'supergrain'. Authenticity meets nutrition, adapted for local markets.

traditional chinese wall art, with subject as sorghum flowers

sorghum for indian market adapted into familiar-looking recipes

Sorghum as a nutrition-rich superfood in blueprint form

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The Marketing Guy @mktguy.bsky.social · 14/01/2025

Place: Gluten-free is growing across Europe and Asia but this revolution needs a new star. As Kaoliang, Durra, Jowar or Millet it should be positioned as the ultimate gluten-free grain. As a syrup it can be added to low-glycemic drinks or beers. As a flour it can be used almost anywhere.

Millet as a crunchy, crispy, healthy topping on a Sorghum loaf.

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