When you've studied ad fraud as long as I have, you'd appreciate a fraud scheme so clever, and hidden in plain sight, that it is future-proof and will even outlast cookies. It's also so convincing tha...

A lot of people still pass off high click through rates on their ads as due to accidental "fat thumb" clicks. It's fine it you want to keep your head buried in the sand, but other advertisers using Fo...

Pop stars took advantage of the SVOG grant, using COVID relief funds for luxury spending. Lil Wayne bought Balenciaga and flew private.

Interesting stats from DSP-wide data which shows how advertisers are planning their campaigns and which KPIs (key performance indicators) they are using to gauge "success." 26.

I've witnessed the entire arc of the evolution of digital marketing - from 1995 when we needed to convince clients that they needed a website to (nearly) 2025 when we are just starting to get back to ...

The data was posted to an AI company, then later removed after an outcry.

Already use inclusion lists? Great. But are you sure your ads are going to the sites and apps in your inclusion list? If you're relying on the placement reports of the DSP or ad server you are using, ...

The "Oh, f*******k!" moment "Oh, f*****************************************************************************************k!" exclaimed a marketing manager from a global beverage advertiser when we f...

"What if a user doesn't interact with my ad, but then later converts on my website?" "View-through conversions" were created to give display ads more credit for their contribution to conversions. Afte...

Over the past 8 years, large advertisers have been told by their trade association that ad fraud (invalid traffic -- IVT) has been around 1% (see press release chart below). These advertisers assumed ...

There's ad fraud and then there's attribution fraud. Ad fraud is simply ads being shown to fake users -- bots -- and not humans.