Reposted by Mike YoungLasse Hjorth Madsen @lassehjorthmadsen.bsky.social · 21/09/2026New: findscientist.org 🔬 Find scientists, researchers & science communicators you don't know yet — but should. And map the networks behind the communities you care about. Try it free for 14 days 🧵👇 111
Reposted by Mike YoungNicolas Hénin @nicolashenin.net · 17/09/2026Nice campaign by the Norwegian Consumer Council about the declining lifespan of products. Enjoy! 181140916477
Reposted by Mike YoungRoutledge Books @routledgebooks.bsky.social · 19/08/2026Check out this fantastic title here! spr.ly/6009B15zMU 021
Mike Young @mkeyoung.bsky.social · 17/08/2026More information about the book here: www.routledge.com/Social-Media...routledge.comSocial Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a DifferenceThis book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media... 030
Mike Young @mkeyoung.bsky.social · 17/08/2026What is the biggest misconception that researchers have about using social media professionally? It is that social media is something you only do to disseminate your research AFTER it's done. 'Social Media for Research Impact' with @bogers.bsky.social 151
Reposted by Mike YoungMartin Lenz @goingloopy.bsky.social · 31/07/2026On identity – between datafication and finding oneselfhandlingideas.blogOn identity – between datafication and finding oneselfIt was probably in 2015, when a friend took me along to a workshop of professionals involved in social entrepeneurship. Located in a hip place in Berlin Kreuzberg, it was a gathering of well-educat… 132
Mike Young @mkeyoung.bsky.social · 24/06/2026Did my ‘short-form writing for digital platforms’ teaching, part of a larger Medical Writing course in Copenhagen last week. Always great fun, lots of writing and learning, and elevator pitches for the participating scientists! 020
Mike Young @mkeyoung.bsky.social · 18/06/2026Provocative claims about social media for university comms teams: ▶️ Virality is a distraction. ▶️ Communicators encourage researchers to present results, not reveal doubts. ▶️ The job is their institution. It is not helping researchers help others. More: mikeyoungacademy.dk/i-asked-70-u...mikeyoungacademy.dkI asked 70 university communicators to respond to five provocative claims about social mediaIn the book Social Media for Research Impact we explored the routines researchers used to reach people affected by their work. But do researchers and university communicators see the role of social me... 032
Mike Young @mkeyoung.bsky.social · 05/06/2026I just got back from the Research Excellence Day at the NEOMA Business School in Paris, after doing a workshop on ‘Using AI tools to improve your research communication and networking’. Let me know in the comments if this is a theme that your institution would also be interested in exploring! 100
Mike Young @mkeyoung.bsky.social · 21/05/2026More for my elite group of newsletter subscribers 😊This month @silvertje.bsky.social on what the sunsetting of the 'like' button on websites signifies. Also @zephoria.bsky.social @juliametag.bsky.social and @wintterlin.bsky.social . Previous editions and join here: mikeyoungacademy.dk/newsletter/mikeyoungacademy.dkMike Young Academy newsletterRegular updates on the use of social media by scientists, universities and knowledge institutions 020
Mike Young @mkeyoung.bsky.social · 18/05/2026My 'Research Impact with LinkedIn' workshop at DTU in Copenhagen last week focused on one thing: Finding the right people. We work with LinkedIn profiles and with posts, but the core is about linking up with the EXACT people who matter. Thanks to DTU Engineering Technology for inviting me! 040
Mike Young @mkeyoung.bsky.social · 02/05/2026Both of these things are very encouraging for me Katherine! That it is your sixth book, and that they have a long tail. Most of my writing has been in journalism, where most of it has been read and forgotten 😄 020
Mike Young @mkeyoung.bsky.social · 02/05/2026If you are interested in our book, it can be found on the Routledge page here (use this discount code for 20 per cent off: 26SMA1): www.routledge.com/Social-Media... If you prefer Amazon, it can be found here: www.amazon.co.uk/Social-Media...routledge.comSocial Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a DifferenceThis book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media... 010
Mike Young @mkeyoung.bsky.social · 02/05/2026Book signing! One batch of ‘Social Media for Research Impact’ for Christine Møller (with the cool shades!) of Medical Manuscripts. Books on the way for some lucky people in her network. My co-author @bogers.bsky.social is in the Netherlands. Wish you were here with us! 130
Mike Young @mkeyoung.bsky.social · 02/05/2026I just wrote my first book, and dream about something like this happening to me :) 110
Reposted by Mike YoungMike Young @mkeyoung.bsky.social · 26/03/2026Academics and universities are still wrong about social media. My co-author @bogers.bsky.social and I argue in University World News @uniworldnews.bsky.social that most of the dominant negative social media narrative in academia is wrong! / THREAD www.universityworldnews.com/post.php?sto...universityworldnews.comAcademics and universities are still wrong about social mediaA review of social media influence on research impact concludes that social media platforms, despite the use of spurious metrics, do indeed sharpen re... 132
Mike Young @mkeyoung.bsky.social · 26/03/2026Extra material that did not make it into the book can be found here: mikeyoungacademy.dk/book-social-...mikeyoungacademy.dkBOOK: Social media for research impactHow scholars can share ideas, build networks, and make a difference 010
Mike Young @mkeyoung.bsky.social · 26/03/20265/ • KINDNESS, NOT BRAND – researchers use the platforms for thoughtful and scientific inquiry, not hot takes. If you are interested in our book, it can be found on the Routledge page here (use this discount code for 20 per cent off: 26SMA1): www.routledge.com/Social-Media...routledge.comSocial Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a DifferenceThis book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media... 120
Mike Young @mkeyoung.bsky.social · 26/03/20264/ • SLOW IMPACT, NOT VIRALITY – researchers achieve cumulative change, not just five minutes of internet fame • GROWING, NOT WINNING – researchers are not interested in winning a social media game, but in learning and experimenting 120
Mike Young @mkeyoung.bsky.social · 26/03/20263/ • THINKING, NOT VISIBILITY – researchers use the platforms to help the process, not just the visibility of research • CONVERSATIONS, NOT NUMBERS – researchers have new conversations, not just more views 111
Mike Young @mkeyoung.bsky.social · 26/03/20262/ In our book 'Social Media for Research Impact' @routledgebooks.bsky.social early-career and geographically peripheral researchers describe how they use social media to bypass traditional gatekeepers. And move their ideas to make a difference beyond the university. They do this in terms of: 120
Mike Young @mkeyoung.bsky.social · 26/03/2026Academics and universities are still wrong about social media. My co-author @bogers.bsky.social and I argue in University World News @uniworldnews.bsky.social that most of the dominant negative social media narrative in academia is wrong! / THREAD www.universityworldnews.com/post.php?sto...universityworldnews.comAcademics and universities are still wrong about social mediaA review of social media influence on research impact concludes that social media platforms, despite the use of spurious metrics, do indeed sharpen re... 132
Reposted by Mike YoungMD @majengeus.bsky.social · 26/02/2026Telling people that I spent last Thursday evening in a cellar full of hooks and cool people has led to some follow‑up questions I hadn’t anticipated… 👀 Such a useful book! Happy to be there to celebrate the launch. 032
Reposted by Mike Young LSE Impact @lseimpactblog.bsky.social · 23/02/2026🗃️From the archive: "Whether they realise it or not, part of what folks are lamenting in the transition from Twitter to X is the way many of Musk’s recent policies have increased barriers to not just posting, but lurking as well." #X #Blueskyblogs.lse.ac.ukBuilding an alternative to academic twitter relies on centring the experiences of lurkers - LSE ImpactGina Sipley argues making social media useful for those who don't publicly engage with the platform ‘lurkers’ is core to effective academic social media. 074
Mike Young @mkeyoung.bsky.social · 20/02/2026More about the book here: www.routledge.com/Social-Media...routledge.comSocial Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a DifferenceThis book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media... 020
Mike Young @mkeyoung.bsky.social · 20/02/2026Official launch of #SocialMediaforResearchImpact with @bogers.bsky.social yesterday! Thanks to everyone who showed up and made this a special day for us, including @courtneyherms.bsky.social , Malene David Juul Jensen and Raluca Stana. @routledgebooks.bsky.social 191
Mike Young @mkeyoung.bsky.social · 17/02/2026Wonderful thread: I am certainly going to read this! 042
Mike Young @mkeyoung.bsky.social · 06/02/2026Hi Anders, do you recommend it? It seems like something that I would like to read :) 100
Reposted by Mike YoungCourtney Herms @courtneyherms.bsky.social · 02/02/2026I'll be joining the panel discussion on social media - my favorite thing I was involved with during my PhD. Come join in the talks! 042
Mike Young @mkeyoung.bsky.social · 30/01/2026More about the book here: www.routledge.com/Social-Media...routledge.comSocial Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a DifferenceThis book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media... 030
Mike Young @mkeyoung.bsky.social · 30/01/2026Book launch of #SocialMediaforResearchImpact. Please tell your colleagues if you are in Copenhagen! 📅 19 February 2026, 15:00–17:00 📍 Munkekælderen, Frue Plads 4 (University of Copenhagen #UCPH) 🖊️ Registration link is here: forms.gle/2ePTNbCf6d17... Everyone is welcome! @bogers.bsky.social 163
Mike Young @mkeyoung.bsky.social · 20/01/2026You can pre-order from Routledge here: tinyurl.com/54xars2p Use the discount code 26SMA1 and you get 20 per cent off: #SocialMediaForResearchImpact #Unboxingtinyurl.comSocial Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a DifferenceThis book reviews the effects of the professional use of social media on science and scholarship, providing practical tips, tools, and guidelines for platforms, practices, and routines on social media... 030
Mike Young @mkeyoung.bsky.social · 20/01/2026In 'Social Media for Research Impact', Marcel Bogers @bogers.bsky.social and I explore how researchers are using social media to meet peers, listen to stakeholders, and build relationships over time. 120
Mike Young @mkeyoung.bsky.social · 20/01/2026I’ve been circling around this box from @routledgebooks.bsky.social for days. I was nervous about opening it. It was, after all, the end result of a full year of thinking, writing, and rethinking. It is a book about using social media slowly. So I approached it … slowly 🙂 262
Reposted by Mike YoungMarcel Bogers @bogers.bsky.social · 14/01/2026Handing over the first copy of Social Media for Research Impact to the Rector of Eindhoven University of Technology. A small symbolic step — not about one university, but about opening up research so ideas can travel, connect, and matter. #SocialMediaForResearchImpact @tue.nl @mkeyoung.bsky.social 141
Reposted by Mike YoungMarcel Bogers @bogers.bsky.social · 31/12/2025Today, the first physical copies of Social Media for Research Impact arrived! A short unboxing and reflection here: youtu.be/R1RK8EMEUYY More stories and insights from the book will follow. #SocialMediaForResearchImpact @mkeyoung.bsky.social @tue.nlyoutu.beThe First Copies Arrived: Social Media for Research ImpactYouTube video by Professor Marcel Bogers 021
Reposted by Mike YoungMike Young @mkeyoung.bsky.social · 10/12/2025TWEETORIALS: They are still worth it! When scientists left Twitter/X, many also left the ‘tweetorial’ behind. That’s a pity. Because they are the perfect antidote to AI-generated slop on newsfeeds. Here is my latest blog: mikeyoungacademy.dk/tweetorials-... I appreciate any reposts! [Thread]mikeyoungacademy.dkTweetorials: Why they may still be worth itThere is something quietly subversive about unfolding an idea step by step. I asked Tony Breu, who helped shape tweetorials as a genre, what it is that still makes them special. 2114
Mike Young @mkeyoung.bsky.social · 10/12/2025I think tweetorial is actually just right Jorge 😁 The word has such a history, and it is an emergent, user-invented genre that has jumped from one platform to another. Sure, it associates back to the old scientific Twitter: but surely, after it turned into X, the word is kind of subversive! 110
Mike Young @mkeyoung.bsky.social · 10/12/20258/ People like @lassehjorthmadsen.bsky.social , @mariaa.bsky.social and @nathalievanraemdonck.com might be interested in this longer interview with one of the founding fathers of the tweetorial Tony Breu, which I hope that you will read: mikeyoungacademy.dk/tweetorials-...mikeyoungacademy.dkTweetorials: Why they may still be worth itThere is something quietly subversive about unfolding an idea step by step. I asked Tony Breu, who helped shape tweetorials as a genre, what it is that still makes them special. 130
Mike Young @mkeyoung.bsky.social · 10/12/20257/ Some formats are worth saving. The tweetorial is one of them. Platforms like Bluesky have a tweetorial functionality built around them, and I hope that tweetorials are ripe for re-emergence! 110
Mike Young @mkeyoung.bsky.social · 10/12/20256/ He is one of the cases in the book Social Media for Research Impact which I have written with @bogers.bsky.social and which is coming out in January: mikeyoungacademy.dk/book-social-...mikeyoungacademy.dkBOOK: Social media for research impactHow scholars can share ideas, build networks, and make a difference 101
Mike Young @mkeyoung.bsky.social · 10/12/20255/ Tony Breu helped shape tweetorials into a genre. He’s written over 130 on medical questions — some of which led to new research projects and clinical trials. Here is a link to a google doc with all his tweetorials: docs.google.com/spreadsheets...docs.google.comTweetorials/Threads by Tony Breu 100
Mike Young @mkeyoung.bsky.social · 10/12/20254/ They fit perfectly into scientific work culture. They are written to incite real curiosity — not just clicks. And they work. For explaining complex topics, sharing research and for thinking WITH others, not just AT them. Here is a screenshot of another one from the former Twitter. 111
Mike Young @mkeyoung.bsky.social · 10/12/20253/ Tweetorials were invented by scientists, and took off at the end of the 2010s as an information dense thread of potentially re-postable posts. They were often structured like a hyper-condensed scientific paper, with a question, methods, discussion and conclusion section. Here is one by Tony Breu: 111
Mike Young @mkeyoung.bsky.social · 10/12/20252/ As a genre, tweetorials don’t play well on places that want you to share one-off pieces of ‘content‘ (like on LinkedIn). But this is a good thing. They are works of art, made for long-term consumption. Refreshing! Here is one by on Bluesky by @jorge-morales.bsky.social bsky.app/profile/jorg... 211