iiinova — where your digital self keeps evolving

Mitch Leff @mitchleff.bsky.social · 27/08/2026

Mark Sept 3 on your Zoom Calendars! What: 60 Second Pitch Fest Practice Session When: Sept 3, 2026, 7 - 8 p.m. Where: Zoom Cost: FREE Participants will pitch their stories to our Media Pitching Experts and get constructive feedback Register: Email Mitch@leffassociates.com and we’ll send you the link

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Mitch Leff @mitchleff.bsky.social · 03/05/2026

This week, our "4 Questions Journalist Spotlight" shines on Allison Entrekin, Editor-in-Chief, Atlanta magazine. Coolest Thing About Allison: She's a February 29 birthday, so she's only 11 years old! Also, she has "hitchhiker thumbs". youtu.be/Wca3cvgov8U?... #AllisonEntrekin #Atlantamagazine

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"4 Questions Journalist Spotlight" with Allison Entrekin, Editor in Chief, Atlanta magazine

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 27/04/2026

This week, our "4 Questions Journalist Spotlight" shines on Noah Washington w/The Atlanta Voice. Coolest Thing About Noah: Booker T. Washington was his great-great-great Grandfather. You can watch this episode in video format at youtu.be/7h9Rek2Dsno?... @theatlantavoice.bsky.social

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"4 Questions Journalist Spotlight" with Noah Washington, The Atlanta Voice

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 29/03/2026

This week, our 4 Questions Journalist Spotlight shines on Hannah Yahne with Appen Media. Favorite Restaurant: Blue Indian in Midtown Last Podcast Listened to: "Hooked," a podcast about an opioid addiction Audio: podcasts.apple.com/us/podcast/4... Video: youtu.be/ElJhaZ2WqgI #hannahyahne #appenmedia

podcasts.apple.com

"4 Questions Journalist Spotli… - 4 Questions Journalist Spotlight - Apple Podcasts

Podcast Episode · 4 Questions Journalist Spotlight · March 29 · 30m

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Mitch Leff @mitchleff.bsky.social · 16/03/2026

This week, our "4 Questions Journalist Spotlight" shines on Rick Folbaum, morning anchor and co-host of "On the Record" on WANF TV/Atlanta News First. Coolest Things About Rick: He has five children and they’re really the most important part of his life podcasts.apple.com/us/podcast/4...

podcasts.apple.com

"4 Questions Journalist Spotli… - 4 Questions Journalist Spotlight - Apple Podcasts

Podcast Episode · 4 Questions Journalist Spotlight · March 12 · 35m

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Mitch Leff @mitchleff.bsky.social · 14/03/2026

The March edition of our "Mitch's Media Musings" newsletter is out! Lots of ATL media news, including items from the Atlanta Voice, the AJC, Atlanta Biz Chron, and Appen Media. Dozens of items this month, so subscribe today! Subscribe this weekend and get a free month! www.leffsatlantamedia.com

leffsatlantamedia.com

Leff's Atlanta Media – Search, Prepare, Pitch

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Mitch Leff @mitchleff.bsky.social · 12/03/2026

This week, our "4 Questions Journalist Spotlight" shines on Rick Folbaum, morning anchor and co-host of "On the Record" on WANF TV/Atlanta News First. youtu.be/452Kxk1MraA?... @atlantanewsfirst.com @rickfolbaum.bsky.social

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"4 Questions Journalist Spotlight" with Rick Folbaum, WANF TV, Atlanta News First

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 07/02/2026

This week, our "4 Questions Journalist Spotlight" shines on Michael Doudna, reporter with WSB TV in Atlanta! Coolest Thing About Michael – He's a big sports card collector (baseball cards) and he was a state champion basketball player on the high school level youtu.be/fuOIHoIwMfE

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"4 Questions Journalist Spotlight" with Michael Doudna, WSB TV

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 21/12/2025

This week, our "4 Questions Journalist Spotlight" shines on Joe Ripley, the new Community Reporter with WXIA TV/11Alive in Atlanta. Coolest Thing About Joe: He's been singing since he was a baby and now sings with the Atlanta Master Chorale youtu.be/q9f5hmhGZlY @11alive

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Mitch Leff @mitchleff.bsky.social · 23/11/2025

This week, our "4 Questions Journalist Spotlight" shines on Alexa Liacko, a reporter with CBS News Atlanta, the newest local tv news operation in Atlanta. Coolest Thing About Alexa: She and her husband have a "who's the best chef" competition (he's winning) youtu.be/_b8ZPavkhkw?... #alexaliacko

cbsnews.com

CBS Atlanta - Breaking News, Sports, Weather & Community Journalism

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Mitch Leff @mitchleff.bsky.social · 24/10/2025

This week, our "4 Questions Journalist Spotlight" shines on Savannah Sicurella, the business entertainment reporter for the Atlanta Journal-Constitution. Coolest Thing About Her: She was born with eleven fingers! Favorite Local Restaurant: Jang Su Jang in Duluth podcasts.apple.com/us/podcast/4...

podcasts.apple.com

"4 Questions Journalist Spotli… - 4 Questions Journalist Spotlight - Apple Podcasts

Podcast Episode · 4 Questions Journalist Spotlight · 10/21/2025 · 28m

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Mitch Leff @mitchleff.bsky.social · 13/08/2025

This week, our "4 Questions Journalist Spotlight" shines on Emma Hurt, a business reporter with the Atlanta Journal-Constitution whose beat focuses on the Atlanta airport, Delta Air Lines, UPS, and Norfolk-Southern. youtu.be/b1M84LI3Y-U @emmahunt.bsky.social @ajc.com

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"4 Questions Journalist Spotlight" with Emma Hurt, Atlanta Journal-Constitution

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 04/08/2025

Save the Date for the "60 Second Pitch Fest"! Make your pitch! On Sept 15, Leff's Atlanta Media and GPB are partnering to offer the "60 Second Pitch Fest"! When: Monday, Sept. 15 at 6 p.m. at Georgia Public Broadcasting (260 14th Street NW) Registration coming, but now mark it on your calendars

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Mitch Leff @mitchleff.bsky.social · 02/08/2025

This month, our “4 Questions Atlanta PR & Marketing Spotlight” podcast features a conversation with Nick Schittone, SVP Growth with Yes&. The conversation with Schittone showcases Yes&'s unique focus, the clients he loves, and lessons he’s learned over 25 years in marketing. youtu.be/OfxnIwqM6ZE

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4 Questions PR & Marketing Spotlight with Nick Schittone, SVP Growth, Yes&

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 30/07/2025

A little primer on Ethylene Oxide from our client at Penn Law. Ethylene Oxide is the chemical used for, among other things, the sterilization of medical equipment. It's named in hundreds of lawsuits in Georgia as the cause of cancer and other medical conditions. www.pennlawgroup.com/blog/what-is...

pennlawgroup.com

What is Ethylene Oxide and How Have Georgians Been Impacted? | Penn Law LLC

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Mitch Leff @mitchleff.bsky.social · 28/07/2025

What's the Leff's Atlanta Media service all about? Check out this quick explainer! This week we relaunched our Leff’s Atlanta Media (LAM) online service. LAM includes Atlanta’s most comprehensive database of local journalists, PR Guidelines, and access to the Mitch’s Media Musings blog.

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Mitch Leff @mitchleff.bsky.social · 25/07/2025

This week, our "4 Questions Journalist Spotlight" shines on Madison Elizabeth Hogan, creator of the podcast, Robbery, Inc., produced by the Marietta Daily Journal and Georgia Public Broadcasting. Robbery, Inc. is a podcast detailing the robbery of a Marietta bank podcasts.apple.com/us/podcast/4...

gpb.org

Robbery, Inc.

In April 1974, a group of thieves tunneled beneath Roswell Street in Marietta, Georgia, and blasted their way into the Cobb Exchange Bank vault—only to be mocked for escaping with just $1,000. But as ...

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Mitch Leff @mitchleff.bsky.social · 13/07/2025

This week, our "4 Questions Journalist Spotlight" shines on DorMiya Vance, WABE News radio! Her beat is to "cover all things culture and social justice on the Southside of Atlanta." Click here to listen to the full episode: podcasts.apple.com/us/podcast/4... @wabe.org

podcasts.apple.com

"4 Questions Journalist Spotli… - 4 Questions Journalist Spotlight - Apple Podcasts

Podcast Episode · 4 Questions Journalist Spotlight · 07/06/2025 · 32m

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Mitch Leff @mitchleff.bsky.social · 06/07/2025

This week, our "4 Questions Journalist Spotlight" shines on DorMiya Vance, WABE News radio! Her beat is to "cover all things culture and social justice on the Southside of Atlanta." Coolest Thing About DorMiya: She's a big fan of horror movies and TV show. youtu.be/8DHSk98Vn18?...

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"4 Questions Journalist Spotlight" with DorMiya Vance, WABE Radio

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 02/07/2025

This week, our "4 Questions Journalist Spotlight" shines on Michelle Hall, Managing Editor of the Forsyth County News. Coolest Thing About Michelle: Acted and did commercials when she was young and loves dancing and comedy shows! podcasts.apple.com/us/podcast/4...

podcasts.apple.com

"4 Questions Journalist Spotli… - 4 Questions Journalist Spotlight - Apple Podcasts

Podcast Episode · 4 Questions Journalist Spotlight · 06/28/2025 · 29m

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Mitch Leff @mitchleff.bsky.social · 29/06/2025

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"4 Questions Journalist Spotlight" with Michelle Hall, Forsyth County News

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 12/06/2025

This week, our "4 Questions Journalist Spotlight" shines on Blake DeVine, a reporter with WANF TV/Atlanta News First. Coolest Thing About Blake: He's got a big A Cappella choir background! Last Podcast: "Acquired" podcast, youtu.be/DQP-jzf_wxo

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"4 Questions Journalist Spotlight" with Blake DeVine, WANF TV

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 07/06/2025

This week, our "4 Questions Journalist Spotlight" shines on Molly Oak, a general assignment reporter / Multimedia Journalist (MMJ) at #11alive in Atlanta. Coolest Thing About Molly: She used to play competitive beach volleyball + her dog (Roy) is trained as a therapy dog youtu.be/Gwvb8sUhS1A

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4 Questions Journalist Spotlight with Molly Oak, 11Alive / WXIA TV

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 07/06/2025

11alive.com

Atlanta's Leading Local News: Weather, Traffic, Sports and more | Atlanta, Georgia | 11alive.com

11ALIVE.com is the official website for WXIA-TV, Channel 11, your trusted source for breaking news, weather and sports in Atlanta, Georgia.

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Mitch Leff @mitchleff.bsky.social · 05/06/2025

This week, our "4 Questions Journalist Spotlight" shines on Molly Oak, a general assignment reporter / Multimedia Journalist (MMJ) at WXIA TV/11Alive in Atlanta. Take a listen on Apple Podcasts: podcasts.apple.com/us/podcast/4... #mollyOak #11alive #wxia

podcasts.apple.com

"4 Questions Journalist Spotli… - 4 Questions Journalist Spotlight - Apple Podcasts

Podcast Episode · 4 Questions Journalist Spotlight · 05/31/2025 · 31m

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Mitch Leff @mitchleff.bsky.social · 11/05/2025

This week, our "4 Questions Journalist Spotlight" shines on A.R. Shaw, executive editor with the Atlanta Daily World. The Atlanta Daily World is the oldest black newspaper in Atlanta, founded in 1928. Currently owned by Real Times Inc., it publishes daily online. youtu.be/oGwUli9jxj0

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Mitch Leff @mitchleff.bsky.social · 25/04/2025

This week, our "4 Questions Journalist Spotlight" shines on Libby Allnatt with What Now Atlanta. What Now Atlanta is part of a network of 32 sites across the US and Canada, focused on restaurant, retail, and real estate news. Watch: youtu.be/7QT2F8QCbLA

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"4 Questions Journalist Spotlight" with Libby Allnatt, What Now Atlanta

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 20/04/2025

The Atlanta Journal-Constitution's @RosieManins looked at the pending tort reform bills moving through the Georgia legislature. Her article headline: "Are huge jury verdicts straining Georgia's economy? Not really, court data shows." From her article: www.ajc.com/news/atlanta...

ajc.com

Are huge jury verdicts straining Georgia’s economy? Not really, court data shows

Less than 1% of the injury lawsuits filed in Georgia result in so-called “nuclear verdicts” of $10 million or more, according to state court data and verdict reports.

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Mitch Leff @mitchleff.bsky.social · 20/04/2025

Thanks to Sarah Smith for the invite to the Atlanta Digital World Summit Podcast! Join us on the ADWS Podcast as we chat with the legendary Mitch Leff! 🙌 Get ready to hear Leff shares some incredible stories from the world of PR. youtu.be/kUFR44tz6cQ?... Sarah Smith @atlantadigitalworldsummit

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Mitch Leff - The Power of PR - The Atlanta Digital World Summit Podcast

YouTube video by Atlanta Digital World Summit

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Mitch Leff @mitchleff.bsky.social · 20/04/2025

Forbes' writer Erik Sherman talks with Emory University Goizueta Business School professor Tucker Balch about the latest tariff news. www.forbes.com/sites/eriksh... #prclient #tariffs Erik Sherman

forbes.com

What Trump’s Tariff About-Face Means To The U.S. Economy

It doesn’t matter whether it was a negotiation tactic or a mistake. There are potential long-term consequences to consider.

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Mitch Leff @mitchleff.bsky.social · 20/04/2025

Karon Clark Warren talked with Dr. Cecil Bennett with Newnan Family Medicine about the importance of getting enough protein in your diet. He notes: “Eating enough protein daily is necessary to maintain muscle mass and strength.” www.ajc.com/things-to-do... #prclient #protein #diet

ajc.com

Why is it important to get enough protein

Protein plays an important role in whole body health. It aids in processes such as carrying oxygen through the body, producing antibodies to ward off infections and helping organs function properly. W...

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Mitch Leff @mitchleff.bsky.social · 20/04/2025

Crystal Edmonson reports for the Atlanta Business Chronicle on the new BL Harbert Real Estate Center at the Emory University Goizueta Business School. Goizueta announced today a $5 million gift from esteemed alumnus Billy Harbert. www.bizjournals.com/atlanta/news...

bizjournals.com

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Mitch Leff @mitchleff.bsky.social · 09/04/2025

This week, our "4 Questions Journalist Spotlight" shines on Trevor Williams, Managing Editor, Global Atlanta. GlobalAtlanta covers international business and other news around Georgia. Coolest Thing: He loves going to estate sales! youtu.be/3csfeaTh134 #globalAtlanta #trevorwilliams

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Mitch Leff @mitchleff.bsky.social · 07/04/2025

We're working with four professors at the Goizueta Business School around the topic of tariffs. If you're a journalist looking for a source on this topic, shoot me an email at mitch@leffassociates.com youtu.be/mNpozBKG0eU

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GBS 4 7 25 Four Professors on Tariffs

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 03/04/2025

This week, our "4 Questions Journalist Spotlight" shines on Brian Clark, publisher of The Georgia Sun! The Georgia Sun is an online news outlet covering local news, business, and features across the state. podcasts.apple.com/us/podcast/4...

thegeorgiasun.com

The Georgia Sun | Latest Georgia News, Local Events, Weather And Statewide Updates

Stay informed with The Georgia Sun’s latest news, weather updates, and events across Georgia. Covering local stories, politics, and more from Atlanta to Savannah.

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Mitch Leff @mitchleff.bsky.social · 29/03/2025

This week, our "4 Questions Journalist Spotlight" shines on Brian Clark, publisher of The Georgia Sun, an online news outlet covering local news, business, and features. Coolest Thing About Brian: He's a major history buff! youtu.be/LX6vHcu9ZEw @thegeorgiasun.bsky.social @brianclark.social

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Mitch Leff @mitchleff.bsky.social · 19/03/2025

AJC re: tort reform bills in Georgia. "Are huge jury verdicts straining Georgia's economy? Not really, court data shows." -- Large verdicts often awarded in extreme cases of wrongdoing -- Atty Darren Penn: most large verdicts never get paid, post-trial appeals and settlements. tinyurl.com/y6xh25ym

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Mitch Leff @mitchleff.bsky.social · 18/03/2025

Spilling secrets at PRSAGA Annual Conf! "PR 401 for Senior-Level ICs and PR Professionals," focuses on Building a flexible team, Nurturing positive business relationships, Dodging the bad ones Panelists: Nora DePalma, Michael Ares, Debbie Fitzgerald. Register prsageorgia.org/annual-confe...

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Mitch Leff @mitchleff.bsky.social · 14/03/2025

This week, our "4 Questions Journalist Spotlight" shines on Faith Jessie and Zack Merchant, hosts of "The Georgia Vote" on WXIA TV/11Alive. Their show covers Georgia politics and legislative topics, airs Sundays at 11 a.m., and is about to hit its one year anniversary. youtu.be/9Tf7CI3pOqs

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"4 Questions Journalist Spotlight" with Faith Jessie & Zach Merchant, "The Georgia Vote," WXIA TV

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 10/03/2025

Twice a month, we offer our "4 Questions Journalist Spotlight, a conversation with a Georgia journalist. 4QJS dives into each journalist's background, their role at their current media outlet, beats and story interests. Check out our Spotlights from the last few months.

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Mitch Leff @mitchleff.bsky.social · 08/03/2025

This week, our "4 Questions Journalist Spotlight" shines on @anilayoganathan.bsky.social with Atlanta Business Chronicle. The Chronicle is a weekly paper covering ATL biz news. Coolest Thing About Anila: Her mother runs a pottery business, she loves helping her set up for shows! youtu.be/QBCyUb_tvNs

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"4 Questions Journalist Spotlight" with Anila Yoganathan, Atlanta Business Chronicle

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 08/03/2025

It's the 60 second tease! This week, our "4 Questions Journalist Spotlight" shines on Anila Yoganathan with the Atlanta Business Chronicle. The Chronicle is a weekly newspaper covering business news in Atlanta. Like what you hear? Click here for the full episode! podcasts.apple.com/.../4-questi...

podcasts.apple.com

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Mitch Leff @mitchleff.bsky.social · 02/03/2025

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Mitch Leff @mitchleff.bsky.social · 02/03/2025

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"4 Questions Journalist Spotlight" with Anila Yoganathan, Atlanta Business Chronicle

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 27/02/2025

This week, our "4 Questions Journalist Spotlight" shines on Anila Yoganathan with the Atlanta Business Chronicle, a weekly paper covering Atlanta biz news. Coolest Thing About Anila: Her mother runs a pottery business and she loves helping her set up for shows! podcasts.apple.com/us/podcast/4...

podcasts.apple.com

4 Questions Journalist Spotlight

Marketing Podcast · 6 Seasons · Updated Biweekly

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Mitch Leff @mitchleff.bsky.social · 16/02/2025

Something different! Now you can enjoy our 4 Questions Journalist Spotlight in 2 short videos! This week, we talk w/Sammie Purcell, Assoc. Editor covering entertainment for Rough Draft Atlanta. Part 1: youtu.be/1UUw1N1V6M4 Part 2: youtu.be/_vCRSfcmTg0 @roughdraftatlanta.com @keithpepper.com

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"4 Questions Journalist Spotlight" with Sammie Purcell, Rough Draft (Part 1)

YouTube video by Mitch Leff Leff & Associates

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Mitch Leff @mitchleff.bsky.social · 15/02/2025

This week, our "4 Questions Journalist Spotlight" shines on Curt Yeomans, Senior Writer for the Gwinnett Daily Post. He talks about the big issues facing the county, including transit and housing affordability. youtu.be/cnh18qeTpJ4 @curtyeomansgdp.bsky.social @atlantapressclub

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Mitch Leff @mitchleff.bsky.social · 10/02/2025

This week, our "4 Questions Journalist Spotlight" shines on Curt Yeomans, Senior Writer for the Gwinnett Daily Post. The GDP is the major newspaper in the county and Curt covers just about everything … except sports! youtu.be/cnh18qeTpJ4 @curtyeomansgdp.bsky.social #4QJS

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"4 Questions Journalist Spotlight" with Curt Yeomans, Gwinnett Daily Post

YouTube video by Mitch Leff Leff & Associates

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