iiinova — where your digital self keeps evolving

Mike Blazer @mikeblazer.bsky.social · 12/08/2026

Breaking: company that makes a thing puts identifying mark on the thing it made. Shocking how branding works, I know. You: outraged Claude watermarks its output. Also you: wearing a hoodie with a giant logo on it, not outraged at all.

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Mike Blazer @mikeblazer.bsky.social · 17/07/2026

The sooner a beginner SEO starts using AI, the worse they end up at their job.

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Mike Blazer @mikeblazer.bsky.social · 12/07/2026

If SEOs publish garbage like this to their subscribers, how little do they care about what they publish online?

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Mike Blazer @mikeblazer.bsky.social · 08/07/2026

People are now offering to create AI content in the tone and voice of companies that will face penalties in the near future.

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Mike Blazer @mikeblazer.bsky.social · 22/05/2026

You only realize how much useless stuff is on your hard drive when it dies, you set up a new one, and you start recovering backed-up data.

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Mike Blazer @mikeblazer.bsky.social · 21/04/2026

I love the #SEO advice that sites (even brand new ones) should use semantic triplets, entity packing, information gain, chunking and so on. After all, #Google must allocate its most expensive computing systems to deeply analyse the #semantics of every page it crawls.

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Mike Blazer @mikeblazer.bsky.social · 14/04/2026

DMCA abusers have all the tools they need to commit widespread abuse, and legitimate site owners can't do much about it. It's impossible to check all the notices received on the Lumendatabase in one day using one email address. 1/2

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Mike Blazer @mikeblazer.bsky.social · 14/04/2026

Shit! I almost spilled my coffee! Then I realized it wasn't what it seemed.

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Mike Blazer @mikeblazer.bsky.social · 13/04/2026

"GEO" sounds so outdated. AGEO is the thing now: A stands for "Agentic." They forgot to add the secret sauce.

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Mike Blazer @mikeblazer.bsky.social · 25/03/2026

What's the worst month for an SEO to go on vacation? JUNE! I've calculated the data considering the entire history of Google updates up to March 2026, & these are the months with the highest probability of a Google algo update: * June (12 updates) * October (10 updates) 1/4

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Mike Blazer @mikeblazer.bsky.social · 17/02/2026

Do you remember all the "Just Ship It" posts? "Don't think; just ship it." Well, people started shipping. That's why there's so much junk and spam nowadays.

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Mike Blazer @mikeblazer.bsky.social · 13/02/2026

Just imagine how quiet it would be if everyone only said what they knew.

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Mike Blazer @mikeblazer.bsky.social · 10/12/2025

LLMs are lazy and often rely on the title and meta description provided by Bing/Google for initial retrieval rather than parsing the entire webpage. This makes meta-level optimization important for getting cited. Thus, list your brand as #1 (the winner) in the titles of your "best of" listicles. 🙂

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Mike Blazer @mikeblazer.bsky.social · 19/11/2025

Apparently, the old-school black-hat SEO tactic of using black text on a white background is effective again, just like it did back in 2009!

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Mike Blazer @mikeblazer.bsky.social · 17/11/2025

Although traffic is declining, everyone is happy with the annotations in GSC. Oh well.

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Mike Blazer @mikeblazer.bsky.social · 05/11/2025

To those advocating for the use of semantic triples (subject-predicate-object) to write copy, have you ever tried reading that type of monotonous, robotic text? It's exactly the kind of writing that will make people leave a page.

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Mike Blazer @mikeblazer.bsky.social · 03/11/2025

It's amusing to watch people spam everything they can so their brands are offered by LLMs for 1% of the overall traffic, only to be banned later when LLMs develop an anti-spam mechanism and send 10% of the overall traffic.

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Mike Blazer @mikeblazer.bsky.social · 03/11/2025

Warrior Forum dead? Latest threads are 1 yo

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Mike Blazer @mikeblazer.bsky.social · 20/10/2025

I don't post here often because I don't want AI to use your extensive comments under my posts for training purposes.

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Mike Blazer @mikeblazer.bsky.social · 27/09/2025

The best part about the last day before my vacation was that the site recovered from a significant drop in traffic. My initial hypothesis was correct: the fix was the right thing to do.

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Mike Blazer @mikeblazer.bsky.social · 15/09/2025

Just as sites use SSR (server-side rendering) for Google bots, they should implement MDS (Markdown serving) for AI bots to save on bandwidth costs and optimize efficient content delivery for LLMs.

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Mike Blazer @mikeblazer.bsky.social · 10/09/2025

ROMO - relief of missing out Does anyone experience it?

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Mike Blazer @mikeblazer.bsky.social · 10/09/2025

To detect cloaking, rent a Google Cloud server and scan the site from it. Some cloaking systems whitelist the entire range of Google IP addresses, which allows you to view the version of the site intended for Google bots.

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Mike Blazer @mikeblazer.bsky.social · 03/09/2025

Did your site's rank *increase* during a recent Google update? It might not be the good news you think. 📈 If you went up, you were missing something, but the new algorithm is focused on other things. But you still have that you were missing something. 1/

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Mike Blazer @mikeblazer.bsky.social · 01/09/2025

Technically, to get the best possible results when targeting LLMs, you need to cloak and present different content to LLM user agents. This means simple pages with no JavaScript or other features you usually include for pages visited by users and search engine bots. 1/

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Mike Blazer @mikeblazer.bsky.social · 01/09/2025

Learn to use acronyms correctly: GEO - Google SEO CEO - ChatGPT SEO AEO - Anthropic SEO YEO - YouTube SEO PEO - Pinterest SEO LEO - LinkedIn SEO TEO - Technical SEO JEO - JavaScript SEO ... What did I forget to list?

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Mike Blazer @mikeblazer.bsky.social · 30/08/2025

The "Crawled current not indexed" status means Google thinks the pages don't provide enough value to be indexed. "Crawled, but not indexed" is an authority issue caused by a lack of backlinks. 1/

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Mike Blazer @mikeblazer.bsky.social · 29/08/2025

GEO is just low-hanging fruit. That's why people are exploiting it to the fullest.

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Mike Blazer @mikeblazer.bsky.social · 27/08/2025

Those who use AI in less obvious ways usually derive more value from it. Generating content? Fail. Auditing sites? Fail. Conducting keyword research? Fail.

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Mike Blazer @mikeblazer.bsky.social · 27/08/2025

🚀Feeling overwhelmed by the ever-changing world of SEO? Don't worry! Remember, it's a marathon, not a sprint. 🐢 You need a holistic, 360-degree approach to make a real impact. Think outside the box, leverage opportunities, and always put the user first. 💡 1/

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Mike Blazer @mikeblazer.bsky.social · 25/08/2025

AI didn't kill the copywriter. It gave them superpowers. From writer to: → Videographer → Illustrator → Designer → Editor → Coder ... The keyboard is now a universal remote for creation.

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Mike Blazer @mikeblazer.bsky.social · 23/08/2025

It's an evolution of GEO: First, they posted about how ChatGPT provided them with Google search volumes for their keywords. Then, they posted about how AI replaced their SEO strategies and tactics. Now, they're proclaiming that SEO is dead while selling GEO courses generated by AI agents.

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Mike Blazer @mikeblazer.bsky.social · 22/08/2025

If SEOs are creating the content, then it is certainly GEO!

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Mike Blazer @mikeblazer.bsky.social · 16/08/2025

I'm on my second day in Rotterdam, the Netherlands, exploring the public transport system and the local fast food scene.

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Reposted by Mike Blazer

Jamie Indigo @not-a-robot.com · 15/08/2025

Every time someone launches a new AI rank tracker, AWS daddy Bezos gets a new yacht. Please don't feed the Bezos

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Mike Blazer @mikeblazer.bsky.social · 16/08/2025

SEO tools use the headless Chrome browser to obtain SERPs, fetching depersonalized, location-targeted results. People use mobile browsers while logged in to Google, which uses the current context. This explains why the SERPs reported by rank trackers & SEO tools differ so much from what people see.

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Mike Blazer @mikeblazer.bsky.social · 14/08/2025

I can see the ten blue links fading away. Although SEOs hope that things will improve, they won't - certainly not in their previous form. An increasing number of people are accustomed to receiving instant answers and information rather than manually searching through... 1/

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Mike Blazer @mikeblazer.bsky.social · 13/08/2025

A core update signifies a fundamental process where Google recrawls every page in its index to recalculate content scores and re-evaluate rankings. Beginning with the March 2024 update, the technical methodology for this massive recrawl has shifted in a previously unseen way. 1/

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Mike Blazer @mikeblazer.bsky.social · 12/08/2025

Google Ranks a Lorem Ipsum Page #23 in 5 Minutes To test the true nature of Google's Helpful Content System, Carolyn Holzman launched a new site built on a simple but potent premise. 1/

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Mike Blazer @mikeblazer.bsky.social · 12/08/2025

When was the last time you visited a collection page of an e-commerce site and read the lengthy text in its footer? No one reads them, yet SEO experts insist that this information is valuable to users.

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Mike Blazer @mikeblazer.bsky.social · 10/08/2025

If people don't believe everything they read online, why do they trust LLMs without verifying the information by clicking on the source links?

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Mike Blazer @mikeblazer.bsky.social · 08/08/2025

Almost every candidate I've reviewed for a senior SEO role claims that their strongest skill is technical SEO. Yet, they answer half or more of the technical SEO questions incorrectly. They often know the "what," but not the "why" or "how." 1/

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