iiinova — where your digital self keeps evolving

Mike @mike.buffer.com · 02/06/2026

Never thought I'd end up playing space invaders instead of working on a product newsletter but here we are... it was actually a nice little interruption!

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Mike @mike.buffer.com · 01/06/2026

Time to rewatch Prometheus

 Daniel Morrisey @danielmorrisey.com · 28/05/2026

Reposted by Mike

Testing handwritten.au with the new Buffer API. The lofi focus music is really good, so is the user interface overall. What's your option on a wiring tool that doesn't write for you?

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Belgium (They are not ok)

Also a great option!

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Appreciate that, thank you!

Mike @mike.buffer.com · 27/05/2026

Thank you! Would love to hear any feedback as it is very much v0.1!

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I made an anti-slop social media writing tool handwritten.au Features: ✏️ Writing constraints that help you write in your own voice 🚨 A slop detector that flags AI-isms 🎧 Music widget with focus tunes ✨ @buffer.com integration so you can schedule the finished post to Bluesky, LinkedIn and more

handwritten.au

handwritten

A writing tool that won't write for you.

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Mike @mike.buffer.com · 26/05/2026

Constraints force you to write like a person. AI doesn't have any, which is why it all sounds the same.

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Mike @mike.buffer.com · 18/05/2026

The key to marketing is doing interesting things first, then talking about those things. A lot of marketers get this backwards. They skip the doing and go straight to the talking. The doing is the marketing.

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Mike @mike.buffer.com · 24/02/2026

If LLMs were NBA players

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Mike @mike.buffer.com · 18/02/2026

Silicon Valley / growth marketers have apparently just discovered "taste", "storytelling", and "brand". Welcome to the bright side 🤝

Mike @mike.buffer.com · 09/02/2026

Interesting that both Anthropic and OpenAI used their Super Bowl ad spots to reposition rather than reinforce position. Anthropic is known for professional tooling but their ad targets consumer use cases. OpenAI is known for consumer use cases but their ad targets developers.

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Huh, interesting! Thanks for sharing.

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Nice, thank you. We have just implemented a new version of this 🙏

Thanks so much, great feedback 🙏

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Clearly labeled as in the subject line says what’s in the email?

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Ha! Fair enough. I often do the same.

Mike @mike.buffer.com · 03/02/2026

Thank you! (For using Buffer and for your thoughts). So glad to hear you’ve had a positive experience. 🙏

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Giannis is a HOF, once in a generation type player. Bulls should give up anything and everything to get him. Bulls fans saying they won't give up Matas in a deal are out of their minds. He's a great prospect but the likelyhood of him approaching anywhere near Giannis' value is < 5%.

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Mike @mike.buffer.com · 27/01/2026

I created a little app that gives you film score recommendation based on your taste. It's called ScoreScout: booplet.com/@ecksteinmk/...

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Reposted by Mike

Buffer @buffer.com · 21/01/2026

Hi, this is Amanda from Buffer’s product team. 👋🏽 I wanted to share a quick update on what we’ve been working on with the Buffer API and Developer Portal. First, thank you to everyone who’s been testing and sharing feedback. It’s been so helpful, and we’re building with that input in mind. 💙

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Mike @mike.buffer.com · 20/12/2025

Welcome to Customer Experience Island... 🏝️ Alliances were formed. Changelogs were built. Not everyone made it out. (It's the last full week of the year at Buffer which means it's CX Week. This is where cross-functional teams play Santa and ship gifts to our users.)

Mike @mike.buffer.com · 15/12/2025

A gentle reminder to check on your pre-scheduled posts and pause your queue if necessary.

Mike @mike.buffer.com · 10/12/2025

I think we're better served developing a unique, consistent, interesting POV. Or building partnerships and community that compound over time. Basically investing in things that grow reach steadily rather than in a single moment.

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Mike @mike.buffer.com · 10/12/2025

If your product team is agile, most if the things you ship just aren't going to create a moment. That requires some intellectual honesty. It also requires putting away your ego, which is harder.

Mike @mike.buffer.com · 10/12/2025

Do product marketers over-index on launches? We obsess over them, yet they're only a small slice of go-to-market. Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.

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Mike @mike.buffer.com · 09/12/2025

103.5 million social posts have been posted via Buffer this year so far. We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊 The top emoji appeared in more than 9 million posts. Can you guess which one it is?

Mike @mike.buffer.com · 24/11/2025

Less talking about what you're going to do. More doing things worth talking about. And then the moment will choose you.

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Mike @mike.buffer.com · 24/11/2025

Great marketing is earned. You have to DO interesting, memorable things, consistently. You can't predict when you're going to own the moment, when you'll command attention. You can't summon it out of thin air.

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Mike @mike.buffer.com · 17/11/2025

This is one of the more "controversial" new features in @buffer.com The Comment Score™️

EconReporter @econreporter.bsky.social · 12/11/2025

Reposted by Mike

Oh!!! I can reply to comments on FB without stepping into FB!!!!!!!!!!!!

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Reposted by Mike

Buffer @buffer.com · 12/11/2025

Creators who reply to comments on Bluesky see a 5% lift in engagement. Now you can manage all your comments in one place with Buffer! 🎉 Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect. 🔗 Learn more: buffer.com/community

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Mike @mike.buffer.com · 30/10/2025

Fun little Halloween treat in @buffer.com today! (We finally shipped Dark Mode - 352 user votes later!)

Mike @mike.buffer.com · 27/10/2025

I switched from ChatGPT to Claude this week. Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI. OpenAI has repeatedly said one thing and done another. Anthropic has been mostly consistent in their messaging.

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Mike @mike.buffer.com · 08/10/2025

Check out the Community tab at the top of your Buffer account 😊