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Mike

@mike.buffer.com
232 followers 140 following 333 posts

Product marketing @buffer.com || Always Be Zagging newsletter: abz.beehiiv.com

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Reposted by Mike
Buffer @buffer.com · 23/09/2026
As of today, you can plan and queue your Substack Notes alongside your Bluesky and other channels in Buffer! 🎉 🧵 One calendar and one publishing rhythm, plus no context switching:
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Mike @mike.buffer.com · 28/09/2026
We need more leaders like Melanie Perkins in the tech industry. ✅ Pledged most of her wealth to charity ✅ Doesn't shitpost
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Mike @mike.buffer.com · 14/09/2026
At some point, product marketing becomes about stewarding, not creating, the perception of your product. Ultimately, what people want to think about your product is up to them. Every product has it's strengths and it's weaknesses and thats ok.
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Reposted by Mike
Buffer @buffer.com · 27/07/2026
This is one of our favorite new Buffer features. It's an alt text generator that makes images work for people using screenreaders. Generate, save, post, done. ✨
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Mike @mike.buffer.com · 19/07/2026
Went for 70mm film instead of waiting 2 months for imax digital.
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Mike @mike.buffer.com · 07/07/2026
If you have a boychild aged somewhere between 4 and 7, you know that they have a curious mind and a penchant for violence. My 4 year old is particularly obsessed with how various animals would fare against each other in a duel to the death.
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Mike @mike.buffer.com · 12/06/2026
New in @buffer.com
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Mike @mike.buffer.com · 07/06/2026
We're live! Build your best ever rugby league XIII at 27-0.com.au.
27-0.com.au
27-0 — Build your XIII, go undefeated
Spin a club and decade 13 times, pick a legend for each position, and see if your dream NRL XIII can run the table 27-0.
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Mike @mike.buffer.com · 03/06/2026
New australian startup logo trend?
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Mike @mike.buffer.com · 02/06/2026
Never thought I'd end up playing space invaders instead of working on a product newsletter but here we are... it was actually a nice little interruption!
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Mike @mike.buffer.com · 01/06/2026
Time to rewatch Prometheus
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Reposted by Mike
 Daniel Morrisey @danielmorrisey.com · 28/05/2026
Testing handwritten.au with the new Buffer API. The lofi focus music is really good, so is the user interface overall. What's your option on a wiring tool that doesn't write for you?
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Mike @mike.buffer.com · 27/05/2026
I made an anti-slop social media writing tool handwritten.au Features: ✏️ Writing constraints that help you write in your own voice 🚨 A slop detector that flags AI-isms 🎧 Music widget with focus tunes ✨ @buffer.com integration so you can schedule the finished post to Bluesky, LinkedIn and more
handwritten.au
handwritten
A writing tool that won't write for you.
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Mike @mike.buffer.com · 26/05/2026
Constraints force you to write like a person. AI doesn't have any, which is why it all sounds the same.
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Mike @mike.buffer.com · 18/05/2026
The key to marketing is doing interesting things first, then talking about those things. A lot of marketers get this backwards. They skip the doing and go straight to the talking. The doing is the marketing.
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Mike @mike.buffer.com · 24/02/2026
If LLMs were NBA players
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Mike @mike.buffer.com · 18/02/2026
Silicon Valley / growth marketers have apparently just discovered "taste", "storytelling", and "brand". Welcome to the bright side 🤝
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Mike @mike.buffer.com · 09/02/2026
Interesting that both Anthropic and OpenAI used their Super Bowl ad spots to reposition rather than reinforce position. Anthropic is known for professional tooling but their ad targets consumer use cases. OpenAI is known for consumer use cases but their ad targets developers.
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Mike @mike.buffer.com · 03/02/2026
Giannis is a HOF, once in a generation type player. Bulls should give up anything and everything to get him. Bulls fans saying they won't give up Matas in a deal are out of their minds. He's a great prospect but the likelyhood of him approaching anywhere near Giannis' value is < 5%.
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Mike @mike.buffer.com · 27/01/2026
I created a little app that gives you film score recommendation based on your taste. It's called ScoreScout: booplet.com/@ecksteinmk/...
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Reposted by Mike
Buffer @buffer.com · 21/01/2026
Hi, this is Amanda from Buffer’s product team. 👋🏽 I wanted to share a quick update on what we’ve been working on with the Buffer API and Developer Portal. First, thank you to everyone who’s been testing and sharing feedback. It’s been so helpful, and we’re building with that input in mind. 💙
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Mike @mike.buffer.com · 01/01/2026
HNY!
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Mike @mike.buffer.com · 20/12/2025
Welcome to Customer Experience Island... 🏝️ Alliances were formed. Changelogs were built. Not everyone made it out. (It's the last full week of the year at Buffer which means it's CX Week. This is where cross-functional teams play Santa and ship gifts to our users.)
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Mike @mike.buffer.com · 15/12/2025
A gentle reminder to check on your pre-scheduled posts and pause your queue if necessary.
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Mike @mike.buffer.com · 10/12/2025
Do product marketers over-index on launches? We obsess over them, yet they're only a small slice of go-to-market. Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.
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Mike @mike.buffer.com · 09/12/2025
103.5 million social posts have been posted via Buffer this year so far. We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊 The top emoji appeared in more than 9 million posts. Can you guess which one it is?
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Mike @mike.buffer.com · 24/11/2025
Great marketing is earned. You have to DO interesting, memorable things, consistently. You can't predict when you're going to own the moment, when you'll command attention. You can't summon it out of thin air.
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Mike @mike.buffer.com · 17/11/2025
This is one of the more "controversial" new features in @buffer.com The Comment Score™️
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Reposted by Mike
EconReporter @econreporter.bsky.social · 12/11/2025
Oh!!! I can reply to comments on FB without stepping into FB!!!!!!!!!!!!
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Reposted by Mike
Buffer @buffer.com · 12/11/2025
Creators who reply to comments on Bluesky see a 5% lift in engagement. Now you can manage all your comments in one place with Buffer! 🎉 Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect. 🔗 Learn more: buffer.com/community
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Mike @mike.buffer.com · 30/10/2025
Fun little Halloween treat in @buffer.com today! (We finally shipped Dark Mode - 352 user votes later!)
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Mike @mike.buffer.com · 27/10/2025
I switched from ChatGPT to Claude this week. Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI. OpenAI has repeatedly said one thing and done another. Anthropic has been mostly consistent in their messaging.
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Mike @mike.buffer.com · 08/10/2025
Feature request/idea for LinkedIn 👇 An option to see someone's posts on LinkedIn before accepting their invitation to connect. I don't want to follow someone who is going degrade my feed experience.
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Mike @mike.buffer.com · 08/10/2025
My work schedule is 6-7-10-3-8-9-4
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Mike @mike.buffer.com · 01/10/2025
Off to that big productivity suite in the sky 🪦💔
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Mike @mike.buffer.com · 24/09/2025
Cosy Library-Inspired Home Office in Cape Town, South Africa www.makerstations.io/kirsti-cosy-...
makerstations.io
Cosy Library-Inspired Home Office in Cape Town, South Africa
”I wanted it to feel warm and cosy — like an old-fashioned library — but also be highly functional for all the recording I do.”
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Mike @mike.buffer.com · 23/09/2025
The main thing I’ve learned about burnout is that it doesn’t necessarily come from working long hours. Working long hours on something you care about can be the most energizing thing in the world.
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Mike @mike.buffer.com · 17/09/2025
Finally some good news
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Mike @mike.buffer.com · 16/09/2025
“Openness isn’t the risk. The real risk is in hiding.” – Unknown
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Mike @mike.buffer.com · 16/09/2025
Recreating an iconic @buffer.com photo to celebrate to release of iOS 26! Read about the latest updates here: buffer.com/resources/io...
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Mike @mike.buffer.com · 15/09/2025
“Trust is built with consistency, but sustained with transparency.” – Lincoln Chafee
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Mike @mike.buffer.com · 14/09/2025
“The single most important ingredient in the recipe for success is transparency between leaders and their teams.” – Patrick Lencioni
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Mike @mike.buffer.com · 13/09/2025
“Secrecy is the enemy of efficiency, but transparency is the engine of progress.” – Unknown
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Mike @mike.buffer.com · 12/09/2025
“Honesty and transparency make you vulnerable. Be honest and transparent anyway.” – Mother Teresa
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Mike @mike.buffer.com · 11/09/2025
“In business, transparency is not an option; it’s a competitive advantage.” – Simon Mainwaring
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Mike @mike.buffer.com · 10/09/2025
“Transparency breeds trust, and trust is the foundation of great business.” – Unknown
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Mike @mike.buffer.com · 08/09/2025
I am convinced there are two types of people in this world.
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Mike @mike.buffer.com · 04/09/2025
A beautiful articulation of why LLMs are not good at writing. Link: www.theinterference.io/p/writing-is...
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Mike @mike.buffer.com · 31/08/2025
Be so good they can’t ignore you. – Steve Martin
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Mike @mike.buffer.com · 30/08/2025
Give them quality. That’s the best kind of advertising. – Milton Hershey
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