Shared micromobility trips in Europe rose from 220M in 2020 to 570M in 2024.
McKinsey finds 87% of regular shared users also use private micromobility, while the e-bike is the preferred shared vehicle.
Micromobility could reach 6% of passenger kilometres by 2035.
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Inside McKinsey's 2026 Mobility Consumer Pulse
Europe’s shared micromobility market is growing, but the bigger story may be how people use it alongside their own vehicles. McKinsey’s latest consumer data reveals what riders actually want from the ...