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Michal Napora

@michalnapora.bsky.social
673 followers 561 following 26 posts

Video games marketer and publisher. Founder of 32-33 and @unikat-label.com || Dying Light, The Medium, Sherlock Holmes, Squirrel w/a Gun, The Sinking City, Dystopika, Dinkum, POOLS, and dozens more

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Michal Napora @michalnapora.bsky.social · 11/06/2026
The new Personal Calendar on Steam is interesting - so far, I like it. However, does it show Early Access releases or just the 1.0s? Turns out, it shows both. Does that mean some games will try to game the Steam system and double-dip - do EA and then 1.0? I'm sure there's lots who will be tempted.
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 20/02/2026
Our game's mood. High Above. Coming to Steam. store.steampowered.com/app/3535760/... #indiegames #cozygames #indiedev
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 14/02/2026
Just a few rooftop retreats we've made in our chill building sandbox High Above. #screenshotsaturday #indiegames
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 19/01/2026
You run a hot dog stand after the apocalypse. It’s also an FPS. We’re running closed playtests for Doomsday Diner and would love feedback 🌭🔫 #indiegame #gamedev
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 11/12/2025
Rusty from Rusty’s Retirement and Ropuka from Ropuka’s Idle Island are now part of Nano Neighbors! Revealed @womenledgames.com #TheGameAwards Showcase, these two idle GOATs are now available as pets in a free update! Huge thanks to @mistermorrisgames.bsky.social and Ropuka Game for the collab💙💚🧡
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 24/11/2025
Some new Out Fishing screenshots. It's psychological horror meets fishing simulator. Just like the ones your grandma used to make. #horrorgame
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 11/11/2025
It's time to give kudos to games that are all about laid-back creativity ✏️ The Build, Design, Chill Steam Games Festival is taking place on November 20th. ✍️165 released and upcoming games 🎮 Dozens of demos to play 🤑 Glorious discounts! #BuildDesignChill
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Michal Napora @michalnapora.bsky.social · 28/10/2025
Happy to be publishing this little gem!
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 07/08/2025
☁️The High Above demo is out now on Steam!☁️ If you’ve ever wanted to build a rooftop getaway that looks like a Mediterranean postcard, now is your chance. Part of the Wholesome Games Steam Celebration + Tiny Teams. Play now & RT if you love solo devs 💜 store.steampowered.com/app/3535760/...
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 09/06/2025
Proud to show the next UNIKAT project: Nano Neighbors by Studio BitDot🙌 An online idle game that brings life to the bottom of your screen with friendly androids called NANOs 👕Style your NANO 🛋️Decorate their home 🕹️Play mini games 👧Invite your friends Wishlist store.steampowered.com/app/3590780/...
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 06/05/2025
The different sides of High Above ☁️
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 24/04/2025
POOLS Chapter 0 is out now. An all-new level, free of charge. A token of appreciation from four Finnish devs @tensori.fi to all the players for their support. And as a side note, these devs rock. PC VR and PS5 + PSVR2 are next on the agenda.
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 21/04/2025
The Minimal & Chill Showcase is officially ON! 🔹 Over 100 games - Released / On sale / Upcoming 🔷 1 h+ music stream to study / work / chill to 🔵 Demos, demos, and more demos Now until April 27th. See what the minimal side of gaming is all about! LINK.exe: store.steampowered.com/curator/4495...
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 03/04/2025
Building a simple Tokyo / Japanese-inspired cozy rooftop scene. You'll be able to create ones like this one too - bigger, smaller, more or less complex. #indiegame #cozygame
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 20/03/2025
Finally, here's our new game. High Above is a cozy rooftop-builder about finding peace in the skies. Design your perfect rooftop retreat, from vibrant Cuban courtyards to modern urban hideaways. Just your own quiet corner in the clouds Pls Repost WL here: store.steampowered.com/app/3535760/...
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SPINA Studio | PHASE ZERO @spinastudio.bsky.social · 17/03/2025
Finally, we can reveal our secret. Here's our debut game - PHASE ZERO. A modern take on survival horror’s golden era, told in a chapter-based, dual-hero story. Expect prerendered backgrounds, fixed cameras, and PSX-era DNA. Oh, and meat-covered alleys. Lots of them. Please Repost
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Michal Napora @michalnapora.bsky.social · 11/03/2025
Game number 3 - holy crap! Can't wait to show everyone more about it. Made by one dev and it's sooo peaceful....
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Michal Napora @michalnapora.bsky.social · 20/02/2025
The peeps at DON'T NOD did something with Steam that I haven't seen before. Nice one.
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 06/02/2025
Indie devs - question. What are you looking for in a publisher? Anything specific that you need help with? Do you even want a publisher? Open up. Would love to hear your thoughts.
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Michal Napora @michalnapora.bsky.social · 22/01/2025
In a space of a week, we got over 200 games that applied. Nuts. Being the one that curates the line-up, your Steam store screenshots and key art are crucial. It's the first thing I see. Make sure your screens sell the USPs and the key art is pro. Don't listen to your parents - looks do matter
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Michal Napora @michalnapora.bsky.social · 14/01/2025
I'm organising my first Steam sale. One that Valve already said yes to. I'm buzzing. So far I already have some wicked games that said yes and I cannot wait to see how all of this will pan out. If you're working on a game that fits - apply. And please help with an RT so more indie devs can see.
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Jacob Geller @jacobgeller.com · 11/12/2024
Fascinating video on Steam trends, especially these statistics- of all the games released in Steam in 2024, just 2.5% had the "LBGTQ+" tag and 7% had the "female protagonist" tag. This is supposedly the political trend that's overwhelming and destroying gaming. youtu.be/qiNv3qv-YbU?...
Graph showing a trend of steam games with the "LBGTQ+" tagGraph showing a trend of steam games with the "female protagonist" tag
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UNIKAT Label | Next: High Above ☁️ @unikat-label.com · 02/12/2024
All of you beautiful bastards, POOLS is now available on GOG. POOLS: A walking sim with no story. A horror with no monsters or blood. A game with a ton of pools though.
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Michal Napora @michalnapora.bsky.social · 29/11/2024
I've started UNIKAT in June of this year and I couldn't have asked for better games to kick off my publishing label with. Both Dystopika and POOLS are created by people who just want to make kick-ass games. I'm glad I could support them so that they can keep on creating and make a living doing it.
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Yaza Games 📖 Scriptorium: Master of Manuscripts is OUT NOW! 🎉 @yazagames.com · 22/11/2024
Hello BlueSky! It feels nice to be here. We are Yaza Games and here is our upcoming game Scriptorium: Master of Manuscripts - a chill medieval manuscript-illustrating sandbox. If you like it, please add it to your Steam Wishlist. It'll mean the world to us.
youtu.be
Scriptorium: Master of Manuscripts | Announcement Trailer
YouTube video by Yaza Games | Scriptorium: Master of Manuscripts
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Daniel Burke - 🍺Innkeep @innkeep.bsky.social · 21/11/2024
I've made a starter pack for the Australian game industry. Developers, publishers and media. My DMs are open if you'd like to be added! 🐊🕷️🌞🦘🪃 #gamedev #australia #starterpack go.bsky.app/6sRRJ2s
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Michal Napora @michalnapora.bsky.social · 20/11/2024
I've been featured in the super-wicked @superjumpmagazine.com. Great write-up with many smart people saying lots of smart things about the industry that we love. www.superjumpmagazine.com/the-state-of...
superjumpmagazine.com
The State of Indie Games in 2024 and Beyond
Assessing both the current year and the future of the indie scene
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Michal Napora @michalnapora.bsky.social · 18/11/2024
Introduce yourself with four video games #persona5
Persona 5 key artPersona 5 key artPersona 5 key artPersona 5 key art
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Michal Napora @michalnapora.bsky.social · 18/11/2024
What’s my biggest marketing fear when working on a Nintendo Switch game? An unannounced Nintendo Direct dropping on the same day as your marketing beat. (Unless you’re part of the Direct. Then it’s pretty damn wicked)
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Michal Napora @michalnapora.bsky.social · 15/11/2024
So here’s a marketing tip for anyone working on a horror game. Vibe > features Background silhouette in the trailer can work like a charm. Here’s a still from our POOLS trailer. The most watched and commented part of our video. People are afraid of the unknown. Use that in your marketing assets.
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Michal Napora @michalnapora.bsky.social · 15/11/2024
Good morning or good evening Blue Sky. Here’s a photo of my local WA Christmas Tree. Some say that this tree is so spectacular that it seeing this rare sight gives you a +1 to Wisdom.
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Michal Napora @michalnapora.bsky.social · 14/11/2024
To all me video game marketers - where you at!?! Shall we hang out and be friends?! Indie devs, you're invited too.
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