Happy new year! For my first story in 2026, I looked at how Meta's Reels grew to a $50 billion run rate in 2025.
2020: Meta launches Reels
2022: Users spend 10x more time on TikTok
2023-25: IG promotes OG content/pays creators to post, algorithm gets better
2026: Now TV
www.wsj.com/tech/meta-re...
wsj.com
How Meta’s Reels Became a $50 Billion Business
Once a TikTok wannabe, Instagram’s video feature is now a hit with users and advertisers. Can it make the leap to television?