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Max Rohowsky, Ph.D.

@maxrohowsky.com
3.2K followers 153 following 972 posts

Obsessed with SaaS customer acquisition and building leverage • Bootstrapping crosspublish.com • Previously corp. consultant and university lecturer X Profile: x.com/MaxRohowsky

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Max Rohowsky, Ph.D. @maxrohowsky.com · 12/09/2026
Build in public update: - Submitted 9 new permission requests to meta. - Added an inbox that gathers messages across socials. - Fixed some small bugs. - Planned my next holiday.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 11/09/2026
Grok 4.6 is still my main LLM. I've tried different models, but Grok still wins on value-for-money. If money didn't matter I'd probably just use Fable 5.1 But for now it's just Grok 4.6 on the Cursor Pro subscription.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 11/09/2026
Build in public update: Improved the analytics overview today. You can now see all account and post level metrics in one place.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 10/09/2026
3 weeks ago on threads: - 0 views - 0 posts - 0 followers Today after cross-posting daily: - 93,800 views - 100 posts - 62 followers Showing up is all it took.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 10/09/2026
Biggest life hack: Build something you use every day. I was annoyed with checking my inbox across different social platforms. Now I just made an inbox that gathers all messages from all accounts. Next: Applying for API permissions with meta to make this publicly available.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 10/09/2026
Well that's it for today I guess...
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Max Rohowsky, Ph.D. @maxrohowsky.com · 09/09/2026
Build in public update: - Requesting more permissions from meta (again) - Adding first comment option to all providers - Working on onboarding e-mail - Reached out to new test users.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 09/09/2026
LFG! First step to getting LinkedIn API access! By far the hardest to get!
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Max Rohowsky, Ph.D. @maxrohowsky.com · 08/09/2026
I posted ~400 times this month. That's ~100 posts across 4 platforms. Next improvements to Crosspublish will be: - Option to add first comment (useful for plugs) - Get meta permissions for analytics data.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 08/09/2026
Build in public progress: Shipped a change log. Used a template from magicUI.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 07/09/2026
Build in public progress: Creating assets for custom landing pages. So much manual work if you want to make it look half-decent.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 06/09/2026
The more I work on my SaaS, the more I realize simplicity is key.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 05/09/2026
"No free trial" is bad advice. If you: • Have no social proof • No marketing budget • Aren't solving your own problem There's no better way to get early feedback.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 04/09/2026
I've don't really watch YouTube or read books anymore. Every time I need some information, I just prompt. - No watching of unnecessary ads - Less friction for finding information - No wait time Anyone else completely stopped consuming that kind of stuff?
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Max Rohowsky, Ph.D. @maxrohowsky.com · 03/09/2026
My x community is growing, without being a reply guy. What's working: • I genuinely caring about connecting with fellow builders • I don’t sell here; it’s all about community, not sales • No AI replies, it hurt your reputation It’s a slow grind; there are no shortcuts.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 02/09/2026
Appreciate all your support 👇 www.producthunt.com/products/crossp…
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Max Rohowsky, Ph.D. @maxrohowsky.com · 02/09/2026
I launched on ProductHunt 4 hours ago. Here are the results: • 0 sales • 22 upvotes • 4 comments • 48 page visitors Thanks for the support 🫶 Link in comments
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Max Rohowsky, Ph.D. @maxrohowsky.com · 02/09/2026
Here's the link to the ProductHunt listing: www.producthunt.com/products/crossp…
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Max Rohowsky, Ph.D. @maxrohowsky.com · 02/09/2026
Aaaand we're live 🚀 I've launched my Startup on ProductHunt ☺️ Crosspublish is for creators, founders, marketers who want to post their content broadly & value granular control over every post. I'd genuinely love your feedback on my first bootstrapped SaaS. ❤️
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Max Rohowsky, Ph.D. @maxrohowsky.com · 01/09/2026
Landing page before and after. ~5 months of learning in one image.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 01/09/2026
Marketing is a habit, not a PH launch. Sustainable long-term distribution will involve far more: - SEO on Google and Bing - YouTube videos - Cold outreach and DM's - Posting on social media That's going to be the main focus after tomorrow's launch.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 01/09/2026
@ProductHunt launch in 1 day 🚀 A big advantage of launching is that it makes you do the "small-stuff": - Try the onboarding - Retry the email sign-up - Check the payment flows It's things I don't check often because I use my admin account.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 31/08/2026
Desktop landing page is more or less ready. Mobile is getting close. Honestly, I'm still not 100% happy. But there's other higher-leverage tasks to do before the ProductHunt launch on Wednesday.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 31/08/2026
Launching in 2 days! 🚀 It's been long since I last launched on @ProductHunt. Completely forgot how much work it is! To-do's for today: - Test all key user flows - make landing page look nice - prepare launch day marketing - record a demo Launching always feels like a momentum boost.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 31/08/2026
Marketing involves a lot of experimentation. And a lot of the time, it'll look quite silly: - Posts that get 0 views. - People being mean for no reason. - Campaigns that don't bring any traffic. But it's part of the journey toward finding high-quality traffic. Keep goin'
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Max Rohowsky, Ph.D. @maxrohowsky.com · 30/08/2026
I'm testing "X-post to image" transformation. Usually I post to X, Threads, Bluesky, and Mastodon. Imagine also posting to Instagram, and Pinterest by converting posts to images. Testing this manually first to see if they gain traction. Any other good ideas?
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Max Rohowsky, Ph.D. @maxrohowsky.com · 30/08/2026
On Threads these posts got: ~60,000 views. 480 likes. 10 reposts. I'll use this format to test: [Post] + [Plug] type posts. Just need my approval for adding thread messages from meta. 🥲
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Max Rohowsky, Ph.D. @maxrohowsky.com · 29/08/2026
Post. Every. Day. The X algorithm is brutal. Take one day off— your reach drops to zero.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 29/08/2026
You ask the agent for a 'quick check'. The agent:
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Max Rohowsky, Ph.D. @maxrohowsky.com · 29/08/2026
Grok killed my writers block. It's great to brainstorm content and has X API access. You can just ask for posts as inspiration. Total of 50 posts scheduled atm.💪 Only problem: Grok sucks at writing Created this small skill, nothing fancy 👇. But drafts from Grok are 10x better.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 28/08/2026
Don't have my computer today. But the landscape looks like the windows background. So all is good.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 28/08/2026
One product vs. multiple, what's better? Ask someone who earns from one product, they'll say the first. Ask someone who earns from multiple, they'll say the second. Many on X are selling their own truth as the 'best way'. It doesn't make sense to chase someone else's winning formula.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 28/08/2026
Don't hesitate to plug your work/project/product. Even billionaires do it.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 28/08/2026
Small increase in traffic across all socials from cross-posting. A lot of new session recordings to review. I'm going to keep the content volume high throughout the launch next week. But also mix in far more YouTube, and SEO for the weeks after
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Max Rohowsky, Ph.D. @maxrohowsky.com · 27/08/2026
50 Threads posts ↓ Pick the best → 25 X posts ↓ Pick the best → 10 LinkedIn posts ↓ Pick the best → 1 blog post
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Max Rohowsky, Ph.D. @maxrohowsky.com · 27/08/2026
You can just build things. You can just post things. Anyone else preparing their PH launch next week?
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Max Rohowsky, Ph.D. @maxrohowsky.com · 27/08/2026
Last week I posted ~30-50x daily. (2 workspaces) x (3-5 accounts) x (5 posts a day) But I had no overview what was going out tbh... So I added a popup to help me read my posts 😅
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Max Rohowsky, Ph.D. @maxrohowsky.com · 26/08/2026
First version of my OpenGraph was too complex. Here's the new one: - Short text → easy to read - Underline → looks nice - 1200 × 630px → safe default for most socials - Dark background → text stands out - Padding → content on edges wont get cut - No image → less visual noise Just keep it simple
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Max Rohowsky, Ph.D. @maxrohowsky.com · 26/08/2026
Why I dislike Marketing: I need to do it every day. I don't see results every day. Building is fun, marketing brings customers.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 26/08/2026
A random internet stranger called my product good.🥲 And he allowed me to use this as social proof. It's my first one. So much hard work Never fake your social proof! Once I add a social proof section every person will be linked. So ppl will know it's legit.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 25/08/2026
Started setting up SEO for Crosspublish: - Added site to Google Search Console & Bing Webmaster - Created a dynamic sitemap XML - Submitted sitemap to both Google & Bing - Created robots.txt - Added canonical URLs to avoid duplicates - Setup Posthog properly There are so many details to SEO 😥
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Max Rohowsky, Ph.D. @maxrohowsky.com · 25/08/2026
Things I tried for marketing last 2 weeks - Threads: 4 posts daily - Pinterest: AI gen. Infographics 1 per day - Facebook: Product demo video - YouTube: Product demo video - Optimized my open-graph image The goal is simple: More traffic from people with buying intent.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 25/08/2026
Analytics for X are now available on @crosspublish.com 🚀
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Max Rohowsky, Ph.D. @maxrohowsky.com · 25/08/2026
My new marketing plan. The target output for this week: - 140 Engagements each on LinkedIn, Threads, X - Insta, TikTok, YT, Reddit warmup accounts - 28 Posts to Threads, X, Bsky, Mastodon - 7 SEO Articles - 7 Pinterest pins - 3 LinkedIn posts - Learn/Setup cold e-mails
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Max Rohowsky, Ph.D. @maxrohowsky.com · 24/08/2026
Friendly reminder: No one get's annoyed at you for posting "too much".
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Max Rohowsky, Ph.D. @maxrohowsky.com · 24/08/2026
Posting is basically making friends with zero eye contact.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 24/08/2026
I used my SaaS every day this month. 👀
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Max Rohowsky, Ph.D. @maxrohowsky.com · 23/08/2026
Indie hacker: I'll check with the team the team: - me - Claude - 2 cans of monster energy - 3 hours of sleep
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Max Rohowsky, Ph.D. @maxrohowsky.com · 23/08/2026
I want to build features all day. Sometimes I wish I had a marketing cofounder. Would make my life much easier.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 23/08/2026
Posting once a week and expecting someone to care is like going to the gym once a month and expecting abs.
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