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Max Rohowsky, Ph.D.

@maxrohowsky.com
3.2K followers 153 following 972 posts

Obsessed with SaaS customer acquisition and building leverage • Bootstrapping crosspublish.com • Previously corp. consultant and university lecturer X Profile: x.com/MaxRohowsky

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Max Rohowsky, Ph.D. @maxrohowsky.com · 11/09/2026
Build in public update: Improved the analytics overview today. You can now see all account and post level metrics in one place.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 10/09/2026
3 weeks ago on threads: - 0 views - 0 posts - 0 followers Today after cross-posting daily: - 93,800 views - 100 posts - 62 followers Showing up is all it took.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 10/09/2026
Biggest life hack: Build something you use every day. I was annoyed with checking my inbox across different social platforms. Now I just made an inbox that gathers all messages from all accounts. Next: Applying for API permissions with meta to make this publicly available.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 10/09/2026
Well that's it for today I guess...
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Max Rohowsky, Ph.D. @maxrohowsky.com · 09/09/2026
LFG! First step to getting LinkedIn API access! By far the hardest to get!
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Max Rohowsky, Ph.D. @maxrohowsky.com · 08/09/2026
I posted ~400 times this month. That's ~100 posts across 4 platforms. Next improvements to Crosspublish will be: - Option to add first comment (useful for plugs) - Get meta permissions for analytics data.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 08/09/2026
Build in public progress: Shipped a change log. Used a template from magicUI.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 07/09/2026
Build in public progress: Creating assets for custom landing pages. So much manual work if you want to make it look half-decent.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 06/09/2026
The more I work on my SaaS, the more I realize simplicity is key.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 03/09/2026
My x community is growing, without being a reply guy. What's working: • I genuinely caring about connecting with fellow builders • I don’t sell here; it’s all about community, not sales • No AI replies, it hurt your reputation It’s a slow grind; there are no shortcuts.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 02/09/2026
I launched on ProductHunt 4 hours ago. Here are the results: • 0 sales • 22 upvotes • 4 comments • 48 page visitors Thanks for the support 🫶 Link in comments
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Max Rohowsky, Ph.D. @maxrohowsky.com · 02/09/2026
Aaaand we're live 🚀 I've launched my Startup on ProductHunt ☺️ Crosspublish is for creators, founders, marketers who want to post their content broadly & value granular control over every post. I'd genuinely love your feedback on my first bootstrapped SaaS. ❤️
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Max Rohowsky, Ph.D. @maxrohowsky.com · 01/09/2026
Landing page before and after. ~5 months of learning in one image.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 01/09/2026
Marketing is a habit, not a PH launch. Sustainable long-term distribution will involve far more: - SEO on Google and Bing - YouTube videos - Cold outreach and DM's - Posting on social media That's going to be the main focus after tomorrow's launch.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 01/09/2026
@ProductHunt launch in 1 day 🚀 A big advantage of launching is that it makes you do the "small-stuff": - Try the onboarding - Retry the email sign-up - Check the payment flows It's things I don't check often because I use my admin account.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 31/08/2026
Desktop landing page is more or less ready. Mobile is getting close. Honestly, I'm still not 100% happy. But there's other higher-leverage tasks to do before the ProductHunt launch on Wednesday.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 31/08/2026
Launching in 2 days! 🚀 It's been long since I last launched on @ProductHunt. Completely forgot how much work it is! To-do's for today: - Test all key user flows - make landing page look nice - prepare launch day marketing - record a demo Launching always feels like a momentum boost.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 31/08/2026
Marketing involves a lot of experimentation. And a lot of the time, it'll look quite silly: - Posts that get 0 views. - People being mean for no reason. - Campaigns that don't bring any traffic. But it's part of the journey toward finding high-quality traffic. Keep goin'
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Max Rohowsky, Ph.D. @maxrohowsky.com · 30/08/2026
I'm testing "X-post to image" transformation. Usually I post to X, Threads, Bluesky, and Mastodon. Imagine also posting to Instagram, and Pinterest by converting posts to images. Testing this manually first to see if they gain traction. Any other good ideas?
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Max Rohowsky, Ph.D. @maxrohowsky.com · 30/08/2026
On Threads these posts got: ~60,000 views. 480 likes. 10 reposts. I'll use this format to test: [Post] + [Plug] type posts. Just need my approval for adding thread messages from meta. 🥲
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Max Rohowsky, Ph.D. @maxrohowsky.com · 29/08/2026
You ask the agent for a 'quick check'. The agent:
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Max Rohowsky, Ph.D. @maxrohowsky.com · 29/08/2026
Grok killed my writers block. It's great to brainstorm content and has X API access. You can just ask for posts as inspiration. Total of 50 posts scheduled atm.💪 Only problem: Grok sucks at writing Created this small skill, nothing fancy 👇. But drafts from Grok are 10x better.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 28/08/2026
Don't have my computer today. But the landscape looks like the windows background. So all is good.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 28/08/2026
Don't hesitate to plug your work/project/product. Even billionaires do it.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 28/08/2026
Small increase in traffic across all socials from cross-posting. A lot of new session recordings to review. I'm going to keep the content volume high throughout the launch next week. But also mix in far more YouTube, and SEO for the weeks after
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Max Rohowsky, Ph.D. @maxrohowsky.com · 27/08/2026
You can just build things. You can just post things. Anyone else preparing their PH launch next week?
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Max Rohowsky, Ph.D. @maxrohowsky.com · 27/08/2026
Last week I posted ~30-50x daily. (2 workspaces) x (3-5 accounts) x (5 posts a day) But I had no overview what was going out tbh... So I added a popup to help me read my posts 😅
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Max Rohowsky, Ph.D. @maxrohowsky.com · 26/08/2026
First version of my OpenGraph was too complex. Here's the new one: - Short text → easy to read - Underline → looks nice - 1200 × 630px → safe default for most socials - Dark background → text stands out - Padding → content on edges wont get cut - No image → less visual noise Just keep it simple
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Max Rohowsky, Ph.D. @maxrohowsky.com · 26/08/2026
A random internet stranger called my product good.🥲 And he allowed me to use this as social proof. It's my first one. So much hard work Never fake your social proof! Once I add a social proof section every person will be linked. So ppl will know it's legit.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 25/08/2026
Things I tried for marketing last 2 weeks - Threads: 4 posts daily - Pinterest: AI gen. Infographics 1 per day - Facebook: Product demo video - YouTube: Product demo video - Optimized my open-graph image The goal is simple: More traffic from people with buying intent.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 25/08/2026
Analytics for X are now available on @crosspublish.com 🚀
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Max Rohowsky, Ph.D. @maxrohowsky.com · 25/08/2026
My new marketing plan. The target output for this week: - 140 Engagements each on LinkedIn, Threads, X - Insta, TikTok, YT, Reddit warmup accounts - 28 Posts to Threads, X, Bsky, Mastodon - 7 SEO Articles - 7 Pinterest pins - 3 LinkedIn posts - Learn/Setup cold e-mails
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Max Rohowsky, Ph.D. @maxrohowsky.com · 24/08/2026
I used my SaaS every day this month. 👀
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Max Rohowsky, Ph.D. @maxrohowsky.com · 23/08/2026
What it feels like when I spend too much time prompting
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Max Rohowsky, Ph.D. @maxrohowsky.com · 22/08/2026
I miss the simplicity of MVPs.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 22/08/2026
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Max Rohowsky, Ph.D. @maxrohowsky.com · 21/08/2026
Every post is a personal brand experiment. - You post it. - You see what sticks. - You watch what flops. Then you run the next one. Over and over again until people start to notice you.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 20/08/2026
'I'll do marketing tomorrow'
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Max Rohowsky, Ph.D. @maxrohowsky.com · 20/08/2026
I found my new favorite post:
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Max Rohowsky, Ph.D. @maxrohowsky.com · 20/08/2026
My solo founder brain: Need to market Need to build Should send warm DMs No posts scheduled Scheduling = vanity metrics But audience matters User reported bug Feature request pending What’s for lunch End of day: What did I actually do today?
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Max Rohowsky, Ph.D. @maxrohowsky.com · 19/08/2026
Shipped mobile layout for my SaaS. Users signed up then bounced on the first screen. Fixed.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 19/08/2026
Daily struggle of an Indie Hacker.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 18/08/2026
Short-form platforms (X, Threads, Bluesky) = temporary traffic. My traffic shows it: short spikes, then hard dips. That means more time on compounding channels: YouTube, Pinterest, SEO.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 17/08/2026
Writing content is Claude’s 2nd most popular use case. Many of us use Claude, ChatGPT, Gemini etc. to brainstorm, refine, and polish the posts we create for social media. But no LLM lets you manage your socials from within the chat window. That's why I built the Crosspublish MCP
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Max Rohowsky, Ph.D. @maxrohowsky.com · 17/08/2026
$852 billion company by the way.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 16/08/2026
Build in public progress: Added mobile layout In my Posthog recordings, several people who entered on the mobile version bounced. So now there's a clean mobile layout. 🚀
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Max Rohowsky, Ph.D. @maxrohowsky.com · 15/08/2026
X algo is now open source. Here's how posts are boosted based on engagement type.
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Max Rohowsky, Ph.D. @maxrohowsky.com · 14/08/2026
Today's progress: MCP v1 No matter how fancy I made the UI, I always lean towards LLMs when drafting content. I want my tool to be something that mirrors my workflow. And I'm slowly getting there...
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Max Rohowsky, Ph.D. @maxrohowsky.com · 13/08/2026
Today's progress: Made a "Save as default" checkbox. Choosing the same account set to post to was getting really annoying. Now the X community, Pinterest board, Instagram post type are immediately selected whenever a new post is made. P.S. I did take down prod today tho :( rip
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Max Rohowsky, Ph.D. @maxrohowsky.com · 11/08/2026
Threads is starting to pull in views on autopilot. By simply cross-posing my content, I reached over 6k impressions over the past ~2 weeks. Not bad for an account I never check.
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