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Matt Tutt

@matttutt.me
1.2K followers 1.2K following 814 posts

Working as an SEO consultant & trying to find a way to slowly transition to a non-bullshit job. Organising the No To Big Tech movement - notobigtech.org Not active here, but you can follow me here: mastodon.social/@matttutt

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Matt Tutt @matttutt.me · 17/06/2026
For me it's not just about engagement - but clearly if you think no-one sees or reads anything you write... at some point you will ask yourself "what is the point?". But also - I was posting on 2 platforms - and this is wasteful! Here you can follow my (bridged) profile: bsky.app/profile/matt...
bsky.app
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Matt Tutt @matttutt.me · 17/06/2026
I have decided to stop using BlueSky and switch entirely to Mastodon - not just because I don't feel aligned with BS (look at their recent $100 million investment from "Bain Capital Crypto") - but I get more engagement over there with less than 1/10th of the follower count. (continued...)
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Kevin J. Kircher @kevinjkircher.com · 16/06/2026
"much dumber than you think it is" 🤔
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Matt Tutt @matttutt.me · 16/06/2026
Nice thanks, will check it out, always was into Massive Attack so this could be good!
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Matt Tutt @matttutt.me · 16/06/2026
Learned of this great quote today. Should be seared to the forehead of any such white "liberals" who claim to care about ideals around freedom and liberty. "Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will." 💯💯💯💯💯💯💯💯💯💯💯💯💯💯
Martin Luther King quote:  I have almost reached the regrettable conclusion that the Negro's great stumbling block in his stride toward freedom is not the White Citizen's Counciler or the Ku Klux Klanner, but the white moderate, who is more devoted to "order" than to justice; who prefers a negative peace which is the absence of tension to a positive peace which is the presence of justice; who constantly says: "I agree with you in the goal you seek, but I cannot agree with your methods of direct action"; who paternalistically believes he can set the timetable for another man's freedom; who lives by a mythical concept of time and who constantly advises the Negro to wait for a "more convenient season." Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering than outright rejection.
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Matt Tutt @matttutt.me · 16/06/2026
Anyone got any good music recommendations? This is what I have been listening to recently (maybe it helps!...) - Kneecap (Fenian) - Shame (Cutthroat) - Murder Capital (Blindness) - Fontaines DC (anything....) - Wunderhorse (anything...) Any suggestions? 🙂
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Rhys Wynne @rhys.wales · 15/06/2026
Kids have been banned from Facebook to stop them seeing harmful content. In totally unrelated news, my 60 year old neighbour on Facebook has just AI'ed a video of himself throwing a woman in a burqa into the back of a bin lorry.
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The Socialist Dad @thesocialistdad.bsky.social · 15/06/2026
The UK should face sanctions from the rest of the world over its proscription of Palestine Action
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Matt Tutt @matttutt.me · 15/06/2026
If anyone is wondering what that yeasty, fruity smell is that is emanating from my office - it is not me - I tried making some elderflower "champagne" a few days ago 🙂 All you need: - Approx 15 flowerheads - Sugar (700g) - Lemons (4) - Water
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Matt Tutt @matttutt.me · 15/06/2026
Thanks for sharing, I will have a proper read later. As an SEO consultant this is quite an interesting topic to me :)
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George Monbiot @georgemonbiot.bsky.social · 15/06/2026
Terrible news: the Court of Appeal has just ruled that the Government’s ban on Palestine Action is lawful. PA is now likely to lodge an appeal before the Supreme Court. So the mass arrests of peaceful people sitting with cardboard signs will continue. Because that is what terrorism looks like ...
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Matt Tutt @matttutt.me · 15/06/2026
+1 to this. I am a bit dubious of anything that points to a LinkedIn post/article as being the underlying source of data...
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Matt Tutt @matttutt.me · 15/06/2026
Sad but true - this is the real point of the whole "social media ban for kids" - nothing to do with preventing harm, everything to do with building more surveillance tech. If they were serious about tackling this, they wouldn't ban it.
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Matt Tutt @matttutt.me · 12/06/2026
Ryan isn't guilty of this - but can we all (please) stop with the simpleton "let's just tax the billionaires!" mantra. A system which allows 1 man to hoard wealth ($1 trillion?) is not fit for purpose and needs rebuilding from the ground up. Let's not avoid the hard work.
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Joe Hall ☕ @joehall22.bsky.social · 11/06/2026
The demand for consumer AI adoption is not coming from consumers or their markets. Instead, it is coming from speculative investors. I feel like this exposes a bigger and much deeper problem with our economy.
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Matt Tutt @matttutt.me · 12/06/2026
Unpopular opinion: this framing (good vs bad, right vs wrong) is bad and will only make things worse. If you turn this into a battle against the far right - you (paradoxically) end up emboldening and strengthening them. This is what they all want. We need to stop this pretentious posturing.
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Matt Tutt @matttutt.me · 11/06/2026
I have a nice little scam I have been sitting on for a while. Today I am happy to share it with you. Sometimes I find myself short of elastic bands. What do I do? I go to the local supermarket and buy a bundle of asparagus (bear with me). - Why do I do this? It comes with a free elastic band!!!!
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Matt Tutt @matttutt.me · 11/06/2026
If anyone is curious (doubtful!!!) this was the male flowers (which are actually quite similar to females): bsky.app/profile/matt...
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Matt Tutt @matttutt.me · 11/06/2026
This post is dedicated to anyone who woke up today asking themselves "I wonder what a pollinated female Kiwi flower looks like when it begins to turn to fruit?" Quite happy as this is the first time I've seen kiwis (planted the vines around 4 or 5 years ago...)
young kiwi fruitkiwi fruit forming
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Matt Tutt @matttutt.me · 10/06/2026
This is good - might not be perfect (what is?) - but it is getting us closer to the direction we need to be taking. Needs to be more talk of this, more honest confrontation of the causes of growing inequality, and what needs to happen to start to fix it.
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Matt Tutt @matttutt.me · 10/06/2026
I recently received some glowing feedback on a blog post I wrote, which I will now share with you: "wow you write a cringe" As a reminder - you can read that piece here: matttutt.me/the-problem-... Thank you! 🙂
matttutt.me
The Problem with Rutger Bregman and the School for Moral Ambition | Matt Tutt
I believe Rutger Bregman and his School For Moral Ambition is a nice metaphor for everything that is wrong within our society - find out why here.
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Matt Tutt @matttutt.me · 10/06/2026
Super sad to hear about Trevor Dietz who was the manager of Fontaines DC (one of my favourite bands); sounded like an all round great person - passionate about standing up for Palestine and other causes and was a massive part of the music scene in Dublin 🙏🙏🙏 www.instagram.com/p/DZXfSEPCBC...
Instagram post from Fontaines DC about Trevor Dietz: https://www.instagram.com/p/DZXfSEPCBCK/?img_index=1
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Matt Tutt @matttutt.me · 09/06/2026
Just Rutger Bregman being Rutger Bregman 🤷‍♂️🤷‍♂️🤷‍♂️
We need massive investments and fast permitting of data centers to keep up, or we’ll be digitally colonized. Anyone who’s not at the table will be on the menu.
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Matt Tutt @matttutt.me · 09/06/2026
Unpopular opinion but until the mainstream media are overthrown - the people will never be free. And the mainstream media are of course part of the establishment.
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Matt Tutt @matttutt.me · 09/06/2026
Came here to tag the same group! Doing good work over at www.fossilfreefootball.org
fossilfreefootball.org
Home | Fossil Free Football
Protect Our Game Football is under threat. Extreme heat, flooded pitches, polluting sponsors. We must protect our game before it’s too late. this is why We campaign for serious climate action in footb...
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Matt Tutt @matttutt.me · 08/06/2026
Yeah... not enough for me!
static.klipy.com
Man Giving Thumbs Down at Baseball Game
ALT: Man Giving Thumbs Down at Baseball Game
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Matt Tutt @matttutt.me · 08/06/2026
Just heard about this elsewhere from good sources: Proton is funding the French far right on YouTube.
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Matt Tutt @matttutt.me · 08/06/2026
Literally insane to see what is being published on the website of the White House 😅 I am also enjoying the picture of Trump out in the fields, sun beating down on him "separating the wheat from the chaff" (as if he's ever done a proper days work!!)
Whitehouse gov website page - https://www.whitehouse.gov/media-bias-publication/leftist-influencers/
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Matt Tutt @matttutt.me · 05/06/2026
Very cool! And quite altruistic of you too... I was thinking more intrinsically, eg... what could I treat myself to!!! 😄
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Matt Tutt @matttutt.me · 05/06/2026
What do you reckon I should do? (what would *you* do?) 🙂
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Matt Tutt @matttutt.me · 05/06/2026
I sent out invoice number 600 earlier... which feels like a big milestone??? I still feel like a bit of a fraud/imposter despite probably 15+ years doing SEO for a range of (fairly small) clients. Also, I should probably celebrate? 🤔
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David Waywell @davidwaywell.bsky.social · 05/06/2026
I only check X for LFC transfer news, but I'm still getting these ads. When you click, it takes you to this, which is exactly the disinformation we're fighting. Fagash is the most "elite"-proximate politician there is, but they want gullible working-class voters to think he's on their side.
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Matt Tutt @matttutt.me · 05/06/2026
Picturing Barry writing up this for SE Land as we speak... ...Mueller then proposed this hypothetical scenario in which OP (SEO consultant Matt Tutt) would notify the DuckDuckGo team about this robots.txt hiccup in an email which begins "Hi, I would like to help you with your site's SEO ..."
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Matt Tutt @matttutt.me · 05/06/2026
Very cool! I have wanted to do similar with passion fruit (Passiflora edulis) as their growth also seems quite rapid! Also with these cool tendrils....
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Matt Tutt @matttutt.me · 05/06/2026
They might listen to you if you reached out? 🙂 Reckon they'd just tell me to Duck off!!
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Snowy. @snowy.bsky.social · 05/06/2026
Instead of demonising disabled folk, and reviewing (cutting) benefits, Labour should be fixing the foundations and making the DWP much more accountable. This story is too familiar by far. It’s NOT a one off. The DWP is not fit for purpose.
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Matt Tutt @matttutt.me · 04/06/2026
Mildly interesting - DuckDuckGo launched a No AI version of their search engine - but they are blocking all other search engines from their site. This is how it looks like in Google currently. Intentional... or an accident? 🤔 #seo
No AI Duck Duck GoGoogle SERPS for the query no ai DuckDuckGo
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Stephen Barlow @steb77.bsky.social · 04/06/2026
"An equal and habitable world is possible’: academics set out sweeping vision for planetary survival" I want to write a thread about this, but before that, there is something necessary to make clear. It was always known what the solutions were. www.theguardian.com/environment/... 1/🧵
theguardian.com
‘An equal and habitable world is possible’: academics set out sweeping vision for planetary survival
Global report provides an alternative to climate breakdown, political extremism and economic tensions
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Matt Tutt @matttutt.me · 04/06/2026
I shudder at the thought of the energy cost of such tools... and I say this as someone working as an SEO consultant 🫠🫠🫠
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Matt Tutt @matttutt.me · 03/06/2026
On a chat with Microsoft Ads support (yeah I know) - having gone through their AI support first and later selecting the live chat feature - I was doubtful about whether I was dealing with a human. I asked, they dodged the Q a few times, and finally said yes they are human... 🤔
Live chat with Microsoft ads supportLive chat with Microsoft ads support
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Matt Tutt @matttutt.me · 03/06/2026
Found one of my favourite flowers out on a walk yesterday - St John's Wort. Usually in flower around now (June) but a fairly short season at least where I am. Used as a treatment for anxiety and depression - two things clearly on the rise in a society obsessed with endless growth and consumption 🫠
St Johns Wort flower - 5 yellow petals in a star shape.
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Matt Tutt @matttutt.me · 02/06/2026
Cheers Andrew, more just about objectives/goals but maybe of interest anyways: cryptpad.fr/presentation...
cryptpad.fr
Encrypted Presentation
CryptPad: end-to-end encrypted collaboration suite
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Matt Tutt @matttutt.me · 02/06/2026
This is interesting as from my own investigation I have found evidence of US based organisations that do the same - on the outside they track "predators" on platforms like TikTok etc - but actually they seek to (also) carry out surveillance for their masters.
Screenshot from the substack post
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Matt Tutt @matttutt.me · 02/06/2026
Yep! The thing I have learned is the massive extent of the problem. I am quite deluded, but not deluded as to think we can fix it (within our group alone!) - like other items from the polycrisis, they require a LOT of cross collaboration.
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Matt Tutt @matttutt.me · 02/06/2026
Sure, here you go - cryptpad.fr/presentation... Open to any thoughts too :)
cryptpad.fr
Encrypted Presentation
CryptPad: end-to-end encrypted collaboration suite
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Matt Tutt @matttutt.me · 02/06/2026
To clarify - I think there should be some groups who exist to raise awareness - and this is where their main focus should be (and that should be done through strong comms work, appealing to the masses etc). We want to focus on building/supporting/networking across the movement. Or that's the plan.
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Matt Tutt @matttutt.me · 02/06/2026
I agree but I don't think this should fall upon us - this is a movement for those who are aware of the issues (aka, we can't do everything, as much as we would like to!). But also - if we can do some awareness raising - we wouldn't avoid it. But want to have a more concrete goal here...
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Matt Tutt @matttutt.me · 02/06/2026
Today I have been working on a proposal for the No To Big Tech group - where we are figuring out what it is we seek to achieve as an activist group. I like to be open about our movement - if anyone wants a link to the full doc let me know!
Screenshot from CryptPad showing text that reads "I propose the actual goal here is not to defeat Big Tech, but to find a way to channel societies general apathy/anger/distrust in Big Tech - and to push that into healthy outlets which aim to create tech that serves humanity, not tech that enslaves humanity"
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Ketan Joshi @ketanjoshi.co · 02/06/2026
we gotta start talking about Substack radicalisation Your 30,000 word Claude-generated post called "Narrative violation: IQ is real and the science shows which races fall behind" is awful and you should be doing lego build competitions instead
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Adam Bienkov @adambienkov.bsky.social · 01/06/2026
References to Palantir have been redacted from the Mandelson files on the grounds that they would be "prejudicial to UK national security or international relations"
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