How do ideas from journalists and media professionals become new products, formats, and ways of working inside established organisations?
Our new paper in Journalism Studies examines this through the lens of intrapreneurship.
www.tandfonline.com/doi/full/10....
tandfonline.com
Intrapreneurial Practices in News Media Organisations: A Multi-level Analysis
News media organisations are under constant pressure to innovate and renew themselves. Under these conditions, intrapreneurship offers a way to advance innovation from within existing organisations...