Sign in

Matt Goldberg

@mattgoldberg100.bsky.social
1.3K followers 843 following 136 posts

Research Scientist and Director of Experimental Research at the Yale Program on Climate Change Communication | XandY co-founder

PostsRepliesMedia
Reposted by Matt Goldberg
Eric Scheuch @ericscheuch.bsky.social · 24/08/2026
This summer's heat has drawn attention to the impact of climate change on the home insurance market. Less clear is if individuals experiencing these changes change their opinions or behaviors in response. I investigate in a new working paper (osf.io/preprints/so... : (1/n)
1115
Reposted by Matt Goldberg
Eric Scheuch @ericscheuch.bsky.social · 10/08/2026
I have a new paper out (open access!) in @urbanaffairsreview.bsky.social assessing the ability of local climate policy to be a partial replacement for federal policy. Read it (and onward) for some good news! doi.org/10.1177/1078...
264
Reposted by Matt Goldberg
Yale Program on Climate Change Communication @yaleclimatecomm.bsky.social · 22/04/2026
We're hiring a new Managing Director! If you have senior experience in operations, administration, development, communications, and program management, this New Haven-based role may be a good fit - check out the details, and please spread the word:
climatecommunication.yale.edu
Employment - Yale Program on Climate Change Communication
Browse currently available full-time, post-doctorate, and contract-based jobs at the Yale Program on Climate Change Communication.
044
Matt Goldberg @mattgoldberg100.bsky.social · 30/03/2026
Congrats to @ericscheuch.bsky.social!! Big accomplishment and super excited to have him join our team full time. Great things to come 🎉
020
Matt Goldberg @mattgoldberg100.bsky.social · 04/12/2025
🚨 Now published! 💡Do persuasive messages convince more people, or do they convince people to a larger degree? This is a question of breadth versus depth. We examine this question with 14 unique experiments, 94 messages tested, and 41,265 participants. Paper: doi.org/10.1016/j.je... 🧵1/x
171
Matt Goldberg @mattgoldberg100.bsky.social · 04/09/2025
🚨 New paper now out in Nature Climate Change! 🎉 Climate change belief systems across 110 countries and territories. Climate change beliefs don’t stand in isolation, they’re connected to one another in a belief system. 1/x
182
Reposted by Matt Goldberg
XandY @xandyresearch.bsky.social · 28/08/2025
Nuclear NIMBYs: Our new national poll finds that Americans' support for building new nuclear power outnumbers opposition IF it is built in a state where they do not live, BUT the pattern is reversed if it would be located within 50 miles of their home.
121
Reposted by Matt Goldberg
Kristian Steensen Nielsen @kristiansn89.bsky.social · 28/08/2025
🚨BREAKING: Apparently, we've written a paper about how dog ownership causes extreme weather 🐶🌪️ 😂 Or at least that’s what some 'news' headlines are suggesting in the US... While I appreciate the media's interest in our recent study in PNAS Nexus, in reality, we found something very different...
97616
Reposted by Matt Goldberg
XandY @xandyresearch.bsky.social · 21/08/2025
Are #AutonomousVehicles safer than human drivers? While the actual safety metrics matter a lot, another important determinant of diffusion and adoption is public perception of which one is safer. Our recent national study found that Americans are still about equally split on this.
111
Reposted by Matt Goldberg
XandY @xandyresearch.bsky.social · 24/07/2025
It's going to be an uphill climb for autonomous vehicles. In AAA's survey, only only 13% of U.S. drivers say a fully self-driving vehicle is important to them, where as 64% of want automatic emergency braking, and 59% want lane-keeping assistance. newsroom.aaa.com/2025/02/aaa-...
newsroom.aaa.com
AAA: Fear in Self-Driving Vehicles Persists
ORLANDO, FL (Feb. 25, 2025) – According to AAA’s latest survey on autonomous vehicles, 13% of U.S. drivers would trust riding in self-driving vehicles –
122
Reposted by Matt Goldberg
XandY @xandyresearch.bsky.social · 16/07/2025
Q: When is a large number of people feeling merely "Neutral" actually a positive signal? A: When this means there's very little opposition! In our national poll, we found that 51% of Americans who have *never* owned crypto said they feel neither positive nor negative sentiment... just neutral.
111
Reposted by Matt Goldberg
XandY @xandyresearch.bsky.social · 10/07/2025
Are younger Americans more likely to own crypto? The data says YES... but with an asterisk. Typically with new tech, you'd expect younger people are more likely to participate. But in our national study, we see that ownership drops dramatically among adults under 25, despite peaking in ages 25-34.
122
Reposted by Matt Goldberg
Kristian Steensen Nielsen @kristiansn89.bsky.social · 11/06/2025
🧠🌍 Can you correct misperceptions of the impact of different climate actions? In a new @pnasnexus.org paper, we tested whether climate action literacy interventions can shift behavioral commitments toward more effective climate actions. Check out our neat results 🙂 academic.oup.com/pnasnexus/ad...
academic.oup.com
Climate action literacy interventions increase commitments to more effective mitigation behaviors
Abstract. Reducing lifestyle carbon emissions is a critical component of decarbonizing society. However, people hold substantial misperceptions about the r
46729
Reposted by Matt Goldberg
David Rand @dgrand.bsky.social · 22/05/2025
I agree so strongly with this!! I have had the good fortune to have several brilliant non-tenure track scientists in my research group, and have massively benefited as a result. This should be the norm!
0164
Matt Goldberg @mattgoldberg100.bsky.social · 15/05/2025
💡 Interesting new paper uses semantic similarity to examine the "echo" of strategic comms by environmental orgs. Key findings: ▪️ More than 50% of comms had no "echo" at all ▪️ Online discourse showing strong similarity to the original comms is represented by a very small % of the total
epjdatascience.springeropen.com
Using semantic similarity to measure the echo of strategic communications - EPJ Data Science
Many actors use strategic communications to impact media debates through targeted messages and campaigns, but the scale and diversity of online media content make it difficult to evaluate the impact of a particular message or campaign. In this paper, we present a new technique that leverages semantic similarity of actor messages and media content to quantify the change in media discourse after a particular message has been published. We demonstrate our approach by measuring the impact of press releases from environmentally-active organisations on social media discussions about climate change. Our results show a heavy-tailed distribution of responses to these strategic communications, suggesting that relatively few messages have a substantive impact on online discourse.
021
Matt Goldberg @mattgoldberg100.bsky.social · 14/05/2025
A common challenge in communicating about climate data is that differences can seem small or noisy on the graph but are actually hugely consequential. An interesting new paper shows that making it binary (e.g., lake froze vs. did not freeze) can increase the perceived climate impacts.
451
Matt Goldberg @mattgoldberg100.bsky.social · 13/05/2025
✍ New working paper! How does message repetition and timing affect the durability of climate message effects? To examine this Q, we conducted a five-wave panel study, tracking people's beliefs over the course of 10 weeks in response to listening to @climateconnections.bsky.social radio stories. 1/x
173
Matt Goldberg @mattgoldberg100.bsky.social · 06/05/2025
🔎 Want to explore 16-years worth of data on climate change public opinion? The latest update to the Climate Change in the American Mind interactive data explorer was released today. Check it out! 👇
141
Matt Goldberg @mattgoldberg100.bsky.social · 01/05/2025
🧠 The term "psychedelics" can evoke strong mental models—both positive and negative—that shape public opinion and support for policy. As we continue efforts to decriminalize and secure therapeutic access, it's 🔑 that we understand these underlying perceptions. 1/x
110
Matt Goldberg @mattgoldberg100.bsky.social · 08/04/2025
🌎 Want to explore climate change public opinion in any of 187 countries and territories worldwide? New tool released today 👇
140
Matt Goldberg @mattgoldberg100.bsky.social · 08/04/2025
🤔 When thinking about strategy, one of the most common points of confusion is the difference between a strategy and a plan. A plan has a clear path: Do X, then Y, then Z. Strategy usually contains a *hypothesis about how the world works.* It’s a bet that accepts the possibility of being wrong.
010
Matt Goldberg @mattgoldberg100.bsky.social · 07/04/2025
New report from Pew Research Center: How the U.S. Public and AI Experts View Artificial Intelligence Some highlights that stood out to me: 🟣US adults and AI experts are similarly worried gov’t regulation won’t go far enough (rather than going too far) 1/x
243
Matt Goldberg @mattgoldberg100.bsky.social · 07/04/2025
What’s the ROI of message testing? When I think about this question, I keep coming back to this super important paper and its findings: 💡The more variable message effects are, the more valuable it is to test your messages in a research setting before deployment. 🧵 1/x
130
Reposted by Matt Goldberg
Eric Scheuch @ericscheuch.bsky.social · 01/04/2025
📝 What affects the durability of persuasion? In our new working paper, through a five wave panel study over ten weeks, we evaluate the impact of two factors: how many times individuals are treated (dosage) and the interval between treatments (timing). 1/x
162
Matt Goldberg @mattgoldberg100.bsky.social · 28/03/2025
💡 It’s amazing how broadly we can apply our understanding of diffusion-of-innovations. Even *the internet* took decades to become mainstream. A lot of the working components were starting to come together in the late 1960s and through the 1970s. But lots of people didn’t easily see the value. 🧵 1/x
100
Reposted by Matt Goldberg
Jacquelyn Gill @jacquelyngill.bsky.social · 27/03/2025
A really cool new study on the impact of climate activism has just dropped! Some highlights: 1) "There is strong evidence that climate activism shifts public opinion and media coverage in a pro-climate direction, but this varies by context and the tactics employed."
sciencedirect.com
The impacts of climate activism
We review 50 studies on the impacts of climate activism. We present the existing evidence in a map of what we know about climate activism and its impa…
9621242
Matt Goldberg @mattgoldberg100.bsky.social · 27/03/2025
🤖 A recent nationally representative survey by Gallup shows clearly that: 99% of respondents reported using products that include an AI component (e.g., virtual assistant, streaming services, etc.) but most people don't consider this to *be* AI. 1/2
100
Matt Goldberg @mattgoldberg100.bsky.social · 27/03/2025
🪧 What are the impacts of climate activism? We reviewed 50 studies from the past few years on this exact question, and here's what we found: 1/x
23412
Reposted by Matt Goldberg
Yale Program on Climate Change Communication @yaleclimatecomm.bsky.social · 18/03/2025
NEW ARTICLE: “Understanding the policy features that affect Indians' support for India's 2070 net-zero goal” in the journal Climatic Change. Find it here:
climatecommunication.yale.edu
Understanding the policy features that affect Indians' support for India's 2070 net-zero goal - Yale Program on Climate Change Communication
We are pleased to announce the publication of a new article, “Understanding the policy features that affect Indians’ support for India’s 2070 net-zero goal” in the journal Climatic Change. In 2021, the Indian government announced the goal of net-zero carbon […]
082
Matt Goldberg @mattgoldberg100.bsky.social · 20/03/2025
New update to our Global Warming's Six Americas numbers: Over the past decade, the percentage of people in the US identified as Alarmed about climate change has increased 11 pts (15%-->26%).
0122
Matt Goldberg @mattgoldberg100.bsky.social · 20/03/2025
When thinking about strategic comms, I find that often there's an overemphasis on "effect" questions (use of the right words, frames, etc.) and less on "reach" questions (who to prioritize) or "durability" questions (how long does the effect last / resist competing influences). 🧵 1/x
110
Matt Goldberg @mattgoldberg100.bsky.social · 19/03/2025
Here's a great source I often reference during the peer-review process, and bonus points that the main finding is fully captured in the title: No Evidence that Measuring Moderators Alters Treatment Effects Paper: onlinelibrary.wiley.com/doi/10.1111/...
040
Matt Goldberg @mattgoldberg100.bsky.social · 18/03/2025
📢 New paper! What are the policy features that affect Indians' support for India's 2070 net-zero emissions goal? We address this question using a conjoint experiment in which we randomized several different policy features that could be prioritized in a given policy package. 1/x
241
Matt Goldberg @mattgoldberg100.bsky.social · 14/03/2025
Studies consistently show that Americans underestimate support for a wide range of pro-climate policies--an important intervention point. But another layer to this is that they also *over*estimate support for pro-fossil fuel policies. Check out the figure below for 18 diff policies we asked about:
2133
Matt Goldberg @mattgoldberg100.bsky.social · 13/03/2025
🎉 The latest update of the Yale Climate Opinion Maps is now out! A hugely important tool for understanding climate public opinion around the US at state and local levels. Check it out here: climatecommunication.yale.edu/visualizatio...
climatecommunication.yale.edu
Yale Climate Opinion Maps 2024 - Yale Program on Climate Change Communication
Explore climate change beliefs, risk perceptions, and policy support at every geographic level in the United States.
031
Matt Goldberg @mattgoldberg100.bsky.social · 13/03/2025
Wonderful time visiting the UC Center for Public Engagement with Science for a talk and Q&A: Changing How People Think and Act on Climate Change There's also some great video footage of the whole thing, check it out here: www.youtube.com/watch?v=12Vj... ❤️ to @gustafson.bsky.social for inviting me
youtube.com
Changing How People Think and Act on Climate Change | Matthew Goldberg
Climate change is an urgent threat to the people and places we love. Solutions to climate change exist, but we are held back by the lack of public and political will to successfully address the issue. Put simply, the primary barriers are social and psychological in nature. In this presentation, Dr. Matthew Goldberg discusses promising climate change communication opportunities, success stories, and tools for thinking about how we generate the understanding and motivation that is needed to address climate change. Dr. Matthew Goldberg is a Research Scientist and the Director of Experimental Research at the Yale Program on Climate Change Communication at Yale University. His research focuses on persuasion, social influence, and strategic communication about climate change, renewable energy, and other urgent environmental, social, and political issues. He has published more than 100 peer-reviewed papers and scientific reports, and his research is regularly cited in prominent news outlets like the...
020
Matt Goldberg @mattgoldberg100.bsky.social · 12/03/2025
👇 New report! Main takeaway is well-summarized in the announcement: "Overall, we find Americans have become increasingly aware of the health harms of global warming, and many understand that certain groups of Americans are more vulnerable to these harms than others."
031
Matt Goldberg @mattgoldberg100.bsky.social · 28/02/2025
Will you be at the Eastern Psychological Association conference in NYC next week? One week from today, I'll be giving the social psychology keynote: “Building public and political will to address climate change” Come say hi!
190
Matt Goldberg @mattgoldberg100.bsky.social · 27/02/2025
When presenting research on the persuasive effects of diff messages, a common question is whether the effects generalize to other ppl/populations. An important question, but a question that I think is very under-appreciated is whether the effects generalize to other *messages like this one*. 1/x
221
Matt Goldberg @mattgoldberg100.bsky.social · 26/02/2025
An important consideration when thinking about whether past behavior predicts intended future behavior: people's interpretation of their past behavior. For example... 1/x
330
Matt Goldberg @mattgoldberg100.bsky.social · 25/02/2025
🤩 Out today! India Climate Opinion Factsheets Want to know what Indians think about climate change at subnational levels? Choose a state and a district, select the questions you want, and hit the button "generate factsheet" Check out the tool here: climatecommunication.yale.edu/visualizatio...
051
Reposted by Matt Goldberg
XandY @xandyresearch.bsky.social · 19/02/2025
We have some work to do on public education about crypto. Our new national survey in partnership with The Digital Chamber shows that most Americans are unable to identify any specific benefits or risks of crypto.
121
Matt Goldberg @mattgoldberg100.bsky.social · 21/02/2025
What's preventing progress on psychedelics? We find that a very large portion of Americans (mistakenly) think they are addictive. When we look at support for decrim, we find that ppl who think psychedelics are addictive are very unlikely to support decrim. A significant barrier to progress. 1/2
241
Matt Goldberg @mattgoldberg100.bsky.social · 20/02/2025
Does moralizing messaging about renewable energy increase how durable message effects are? 🚨 Our new paper is now out: Testing the Durability of Persuasion From Moral Appeals About Renewable Energy A growing literature suggests that framing issues in moral terms can make attitudes more durable. 1/x
593
Matt Goldberg @mattgoldberg100.bsky.social · 19/02/2025
Much of the conversation around broadening access to psychedelic medicines involves getting better care options for veterans. Because so much of the policy conversation happens at the state level, it made me think, which US states have the most veterans? (Maps below!) 🧵 1/x
220
Reposted by Matt Goldberg
XandY @xandyresearch.bsky.social · 19/02/2025
hello world! We've had an exciting few years working with private clients. As we launch our public work, our social accounts will distribute data and strategy to help further our mission: --> accelerating diffusion of the world's most important new ideas and innovations.
011
Matt Goldberg @mattgoldberg100.bsky.social · 18/02/2025
It has been brutally cold out here in the northeastern US. In these times, a small subgroup of the population will ask "what happened to global warming?" This confuses the difference between weather and climate. 1/2
130
Reposted by Matt Goldberg
Climate Psychology Alliance of North America @climatena.bsky.social · 18/02/2025
Great information already and not surprising, as people want to be genuinely seen and not caricatured: “tailoring can be stronger when it is focused on factors that have more precise personal relevance, are unique to the target audience, and have a strong and direct connection to the outcome.”
082
Matt Goldberg @mattgoldberg100.bsky.social · 18/02/2025
📢 New paper! Why Tailoring Environmental Messages Has Mixed Persuasive Benefits One of the most common pieces of advice in env comms is to tailor your message to your audience: match message characteristics (e.g., framing) to audience characteristics (e.g., values) to enhance message effects. 🧵1/x
7102