iiinova — where your digital self keeps evolving

Mark Hertling @markhertling.bsky.social · 20h

We have something even better coming up. A “whiteboard” session with an expert.

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Mark Hertling @markhertling.bsky.social · 06/10/2026

We’re also discussing it on @bulwark command post tomorrow.

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Mark Hertling @markhertling.bsky.social · 06/10/2026

I spoke about it on Katie Tur’s show this afternoon.

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Reposted by Mark Hertling

The Bulwark @thebulwark.com · 06/10/2026

"I have questions. Lots of questions. Before committing people and resources to a plan, military leaders often ask: what, who, when, where, how, and why?" ICYMI, @markhertling.bsky.social asks those questions about Hegseth's "State of the Force" speech:

lnk.thebulwark.com

Pete Hegseth Made Six Big Announcements. I Have Lots of Questions.

Like: Who? And: Why? Among others.

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Mark Hertling @markhertling.bsky.social · 05/10/2026

You obviously don’t scroll my social media, as I post quite a few articles, YouTube postings and other comments. What I don’t do is post snarky comments.

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Mark Hertling @markhertling.bsky.social · 28/09/2026

It can be different than other services if the sailor is embarked on a ship. But this sailor had been transfered ashore.

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Mark Hertling @markhertling.bsky.social · 26/09/2026

If you get a bookstore to sponsor, I’ll be there.

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Mark Hertling @markhertling.bsky.social · 26/09/2026

I would love to do something in the Ft Hood area. Perhaps you could ask AUSA if they would sponsor, or a local bookstore to do a signing. I’ll be there during Thanksgiving week if you want to try to set it up.

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Mark Hertling @markhertling.bsky.social · 26/09/2026

If you’re in Chicago, come join us at Barbara's Bookstore. Looking forward to meeting you and introducing you to our niece, who will moderate!

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Mark Hertling @markhertling.bsky.social · 25/09/2026

What a unique opportunity to be with these three military veteran physicians talking about how leaders deal with crisis. At the 2026 Women in Medicine conference.

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The Bulwark @thebulwark.com · 25/09/2026

"In theory, the idea of adding a written test or wargaming exercise to the promotion process for senior officers isn’t preposterous." Unfortunately, this isn't theoretical. @markhertling.bsky.social on Hegseth's new top officer test:

lnk.thebulwark.com

The Pentagon Has a New Test for Top Officers. It’s Not Clear Why.

Defense Secretary Pete Hegseth’s rationale was less than convincing.

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Reposted by Mark Hertling

The Bulwark @thebulwark.com · 23/09/2026

Whatever the reasons for the president’s change of mind, there remains a fundamental question: Why does Saudi Arabia need us to fight the Houthis in the first place? NEW from @markhertling.bsky.social:

lnk.thebulwark.com

Why Saudi Arabia’s Houthi Problem Is Our Problem, Too

The Yemeni extremist group is adaptable, aggressive, and more united than its opposition.

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Mark Hertling @markhertling.bsky.social · 22/09/2026

If I Don’t Return is definitely NOT out of print. The publisher is Ballast Books and you can order directly from them using my web site or theirs.

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Mark Hertling @markhertling.bsky.social · 21/09/2026

This week, I'll be doing 3 book signings in Chicago: -Thursday, 24 Sept w/ the "GI Partners of Illinois'" at the Chicago Union League Club -Friday, 25 Sept at the @WimedicineOrg conference at the Drake Hotel, -Saturday, 26 Sept at Barbara's Bookstore on State Street. Come join us!

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Mark Hertling @markhertling.bsky.social · 19/09/2026

It’s not so. That rumor started weeks ago, and it isn’t true.

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Reposted by Mark Hertling

The Bulwark @thebulwark.com · 17/09/2026

"Congress can appropriate money relatively quickly for today’s fight. It cannot appropriate military capability for tomorrow’s." @markhertling.bsky.social on the true costs of the Iran war:

lnk.thebulwark.com

The True Costs of the Iran War

The numbers don’t tell the whole story.

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Mark Hertling @markhertling.bsky.social · 17/09/2026

The long term cost of the war in Iran, beyond the CBOs report. My latest in @thebulwark.com www.thebulwark.com/p/the-true-c...

thebulwark.com

The True Costs of the Iran War

The numbers don’t tell the whole story.

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Mark Hertling @markhertling.bsky.social · 17/09/2026

It’s National Women in Medicine Day, and I’m thankful for all women who serve as healthcare professionals! Selfless servant leaders.

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Mark Hertling @markhertling.bsky.social · 16/09/2026

Thanks for restating just a few of the things in the article.

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The Bulwark @thebulwark.com · 16/09/2026

The important question is no longer whether the United States has the military capability to destroy. It is whether those tactical actions are moving the United States toward a defined political objective. NEW from @markhertling.bsky.social:

lnk.thebulwark.com

The Iran War Is Moving Too Fast for Washington to Keep Up

America’s friends, partners, and enemies are making decisions now without waiting for the Trump administration to respond.

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Mark Hertling @markhertling.bsky.social · 16/09/2026

I was on Monday and will be on today.

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Mark Hertling @markhertling.bsky.social · 12/09/2026

I've often said, "I'm not really a podcast listener." But that changed when I learned about @artofmanliness.bsky.social with @brettmckay.bsky.social. Podcast #1,132: “If I Don’t Return: A Father’s Wartime Journal” content.production.cdn.art19.com/validation=1...

content.production.cdn.art19.com

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The Bulwark @thebulwark.com · 12/09/2026

"You're seeing a multifaceted approach that Iran is using to disrupt the world's economy based on oil." @markhertling.bsky.social breaks down Iran's coordinated squeeze on energy infrastructure across the Arabian Peninsula.

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Mark Hertling @markhertling.bsky.social · 12/09/2026

Shana Tova, the best to all my Jewish friends on this Rosh Hashanah!

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Charlie Massey @charliecoffee.bsky.social · 11/09/2026

Probably the best thing on 9/11 that I've read today.

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Adam Keiper @adamkeiper.com · 11/09/2026

A powerful read from our @markhertling.bsky.social: "Twenty-five years later, I know things that I could not possibly have known as I turned on the television just in time to see the second plane hit. This is the letter I would send to myself if I could, warning about what was to come."

thebulwark.com

A Letter to Myself on 9/11

No man—and no country—can live life in reverse.

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mabengry.bsky.social @mabengry.bsky.social · 11/09/2026

If you read nothing else today, read this. Thank you for your service, Lt. Gen. Hertling @markhertling.bsky.social

thebulwark.com

A Letter to Myself on 9/11

No man—and no country—can live life in reverse.

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Mark Hertling @markhertling.bsky.social · 11/09/2026

Excited to be called up from the minors to join the veterans at the @thebulwark.com Atlanta event. Come join us!

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The Bulwark @thebulwark.com · 08/09/2026

"You’ve learned in war college classrooms that military power is only one element of national power. You’re about to see that proven in real life." @markhertling.bsky.social on some of the many lessons of 9/11:

lnk.thebulwark.com

A Letter to Myself on 9/11

No man—and no country—can live life in reverse.

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Mark Hertling @markhertling.bsky.social · 08/09/2026

The @thebulwark.com editors asked me to do a “letter to myself” imagining I could go back to 9/11 to tell myself what I would experience over the next 25 years. www.thebulwark.com/p/a-letter-t...

thebulwark.com

A Letter to Myself on 9/11

No man—and no country—can live life in reverse.

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Mark Hertling @markhertling.bsky.social · 06/09/2026

I’ll be at the USF campus in Tampa on Wednesday doing a fireside chat and book signing. Come join us if you can.

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The Bulwark @thebulwark.com · 02/09/2026

Lt. Gen. @markhertling.bsky.social on Howard Lutnick’s claim that there haven’t been any American deaths in the Iran War: “You might want to stay in your lane because there have been deaths, and this is not going to resonate well with those who are fighting this conflict.”

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Mark Hertling @markhertling.bsky.social · 01/09/2026

No. I admire Sec Kendall, but I don’t agree with this article.

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