Sign in

Mark Alves

@markalves.com
733 followers 259 following 436 posts

Tab hoarder. Wrangler of GA4, dashboards, and SEO for nonprofits. Happily married with 3 sons. Overgrazer of ice cream, podcasts, and the Steelers.

PostsRepliesMedia
Mark Alves @markalves.com · 25/09/2026
Is this the support ticket’s way of ignoring requests either way? No, it's still not resolved. Yes, it’s still not resolved.
Interface says Issue still not resolved with a slider next to it defaulting to the answer No
110
Mark Alves @markalves.com · 02/08/2026
I’m just the messenger
It’s candy corn season says the grocery store display
000
Mark Alves @markalves.com · 13/06/2026
The storm passed through…
Rainbow in the neighborhood
020
Mark Alves @markalves.com · 09/06/2026
With the new episode added, now the list ends at episode 9 instead of 8. That supports the 75-episode limit cap theory. And Tom‘s got Just A Job To Do.
110
Mark Alves @markalves.com · 04/06/2026
There must be some misunderstanding Anyway, I checked the rss feed link on the site and it only goes as far back as # 8 Invisible Touch. Maybe there is a 75-episode cap setting that needs to be adjusted?
220
Mark Alves @markalves.com · 04/06/2026
Same with Overcast — goes back to # 8 but no earlier. Sounds like a feed issue?
Overcast list of episodes going back to number 8
110
Mark Alves @markalves.com · 28/05/2026
Foggy morning in Georgetown this morning on the way to work. No, that isn’t me rowing.
Washington Harbor with the Kennedy Center floating on fog
010
Mark Alves @markalves.com · 20/05/2026
You’re absolutely right. Those quotes are made up. Would you like me to make up some more?
NY Times: Book on Truth in the Age of
A.I. Contains Quotes Made Up by A.I.
Steven Rosenbaum, author of "The Future of Truth," said he had started his own investigation atter The New York Times asked about the fake quotes.
020
Mark Alves @markalves.com · 04/05/2026
Busting out the Star Tours tee for Star Wars Day #Maythe4th
Me in my Star Tours tee from an old ride at Disney World
010
Mark Alves @markalves.com · 17/04/2026
Beautiful night in DC. Enjoyed The Two Georges exhibit at the Library of Congress. King George and Washington lived parallel lives in many ways.
Us Capitol dome at sunset
000
Mark Alves @markalves.com · 19/02/2026
It’s Ash Wednesday so I’ve got my #ashtag to kick off Lent
Selfie outside church with my ashes
000
Mark Alves @markalves.com · 01/01/2026
Happy new year! Hope it’s a great 2026!
Me, my wife and son
080
Mark Alves @markalves.com · 01/10/2025
"Free" AI
WSJ headline: Meta Will Begin Using AI Chatbot Conversations to Target Ads
While users won’t be able to opt out from the new policy, the content of some conversations will be automatically excluded
010
Mark Alves @markalves.com · 22/09/2025
OpenAI offering keyword suggestions like an SEO tool, including the expired dates that appear in both
I started typing Here is a list of and OpenAI suggested books you should read in 2024
030
Mark Alves @markalves.com · 01/09/2025
Happy Yes Day! It’s 9/01/25 (US) and I’m listening to one of my all-time favorite albums. Blasted the heck out of this in my youth. Already loved classic progressive Yes but my friends and I embraced the new sound of 80s and the original intense Owner of a Lonely Heart video on MTV.
Cover of 90125 CDBack cover with song list 
1) OWNER OF A LONELY HEART
2) HOLD ON
3) IT CAN HAPPEN
4) CHANGES
5) CINEMA
6) LEAVE IT
7) OUR SONG
8) CITY OF LOVE
9) HEARTS
030
Mark Alves @markalves.com · 12/07/2025
Two fake news posts in a row lol 🫎
010
Mark Alves @markalves.com · 15/06/2025
We joined in the #nokings rally in Arlington, Virginia today. Well organized and lots of support.
Elizabeth and I in red, white, and blue
020
Mark Alves @markalves.com · 09/06/2025
Great show tonight by Tajmo (Taj Mahal and Keb’ Mo”)
Band on stage with Taj Mahal on left seated, and Keb Mo standing in jeans and hat
000
Mark Alves @markalves.com · 05/06/2025
Washington problems: Walk from Metro to office interrupted by a motorcade
At the front is a marked police SUV with emergency lights activated.
	•	Following it are several black SUVs — typical of government or official escorts, potentially Secret Service or VIP protection vehicles.
	•	A few marked and unmarked police or security vehicles are visible in the convoy.
000
Mark Alves @markalves.com · 17/05/2025
Reminds me of Bill Safire’s rules for writing.
Great Rules of Writing
Do not put statements in the negative form.
And don't start sentences with a conjunction. 
If you reread your work, you will find on rereading that a great deal of repetition can be avoided by rereading and editing. 
Never use a long word when a diminutive one will do.
Unqualified superlatives are the worst of all.
De-accession euphemisms. 
If any word is improper at the end
of a sentence, a linking verb is.
Avoid trendy locutions that sound flaky. 
Last, but not least,
avoid cliches like the plague.
020
Mark Alves @markalves.com · 05/05/2025
It’s May the 4th so of course we had to see The Empire Strikes Back
Me and Sam in front of Empire poster before the show at AFI Silver
030
Mark Alves @markalves.com · 04/05/2025
This is a popular scene from The Office, featuring Michael Scott (played by Steve Carell) sitting thoughtfully in front of a whiteboard. The whiteboard has a quote written on it:

“You miss 100% of the shots you don’t take. – Wayne Gretzky”
– Michael Scott

The humor comes from Michael attributing the quote to himself after quoting Wayne Gretzky — a classic example of his awkward but endearing attempts at leadership and inspiration.
030
Mark Alves @markalves.com · 03/05/2025
Fabulous #SEOweek presentation to help us focus on information retrieval rather than bickering over labels.
This slide visually addresses the debate between GEO (Generative Engine Optimization) and SEO (Search Engine Optimization), essentially downplaying the idea that they’re fundamentally different.

Breakdown:
	•	Title: “The Whole GEO vs SEO debate”
	•	This frames the discussion as perhaps more sensationalized than substantive.
	•	Top box (pink):
“In Information retrieval there is a new field – called Generation Information Retrieval but it’s just another facet of information retrieval as a whole.”

	•	This suggests that GEO is simply a subdomain within traditional information retrieval—not a radical departure.
	•	Middle box (orange):
“It makes sense to appreciate that this is also a new facet of SEO.”

	•	GEO can be viewed as an extension or evolution of SEO, focused on generative systems like AI chatbots.
	•	Bottom box (yellow):
“Let’s not waste our time on cyclical debates which make no difference to progress.”

	•	A call to avoid unproductive semantic debates and instead focus on adapting SEO to modern contexts like AI-generated answers.

This slide leans toward integration over distinction, suggesting GEO doesn’t replace SEO—it just adds nuance to it.The image humorously highlights a common sentiment in the SEO industry: that many “new” AI-focused optimization guidelines are just repackaged best practices SEO pros have already been following.

Key elements in the image:
	•	Left side: A parody phrase, “Keep Calm and GVPKLBlahSEO On…”, poking fun at complex or jargon-heavy SEO updates.
	•	Right side:
	•	A LinkedIn post by Dawn Anderson, responding to another post with:
“Ahhh. So everything we already do (aside from the llms.txt)? SEO is not going away then any time soon.”
	•	The original post by Danny Goodwin, summarizing AI optimization tips like:
	•	Clean HTML/markdown
	•	Allowing AI crawlers
	•	Fast content return
	•	Semantic markup
	•	The new llms.txt file
	•	Checking AI visibility

This all reinforces that while AI may shift the tools or priorities, the core principles of good SEO still apply
141
Mark Alves @markalves.com · 19/04/2025
Our Holy Week tradition includes watching Jesus Christ Superstar. This year was the John Legend/NBC version. Might not be for everyone but works for us.
Jesus Christ Superstar DVD title screen on TV
000
Mark Alves @markalves.com · 12/04/2025
We are not posting exclusively on X, they said exclusively on X. Here are their social channels that don’t mention this. www.ssa.gov/socialmedia/
So @SocialSecurity on X quote tweets the Wired scoop about all SSA comms moving to Twitter exclusively and says 

“This is false. Social Security will continue to communicate through any and all mediums.”
but only posts this on X.
100
Mark Alves @markalves.com · 27/03/2025
Indigo-ogle — the color that’s a ranking factor was all along hidden in plain sight
Number on door 6E3282 shown as hex color purple
140
Mark Alves @markalves.com · 14/03/2025
Happy Pi Day from your pal, Mark πlves, and this guy here 🥧
Tom Selleck with a pi symbol where his moustache should be. You know, Magnum P.i.
020
Mark Alves @markalves.com · 05/03/2025
Got our #ashtag on for Ash Wednesday and the start of Lent
#ashtag selfie of me and Elizabeth outside St. Ann’s
030
Mark Alves @markalves.com · 25/02/2025
Inbox 000
Inbox count amateurishly smudged so 666 becomes 000
040
Mark Alves @markalves.com · 24/02/2025
I saw Nickel Boys and The Substance this weekend — still have whiplash. Couldn’t be two more differently imaginative movies.
Here is the alt text for the movie posters in the image:
	1.	Nickel Boys: A movie poster showing two young Black men wearing blue prison-style uniforms, looking up towards the camera. The perspective is from above, framed by what appears to be a small, enclosed room with beige tiled floors. The title “Nickel Boys” is displayed in a serif font, and below it, the director’s name, “RaMell Ross,” is listed.
	2.	The Substance: A movie poster depicting a woman lying on a white tiled bathroom floor with her back facing the camera. A long, stitched surgical scar runs down the center of her spine. Her dark hair is splayed across the floor, and a folded white towel is near her head. The title “The Substance” is written in large, bold, white capital letters, and the director’s name, “Coralie Fargeat,” is shown below.
000
Mark Alves @markalves.com · 24/02/2025
The image shows a middle-aged man with short, graying hair that is neatly styled. His skin tone is light, and he appears to have a somewhat rectangular face shape. He wears rectangular, wire-rimmed glasses.
Headshot of me as described in the accompanying thread
110
Mark Alves @markalves.com · 21/02/2025
Ask for us by name
Business named Latino Chicken Place with a big sign on a cascade in a strip mall
230
Mark Alves @markalves.com · 02/02/2025
As seen on today’s walk. Is this related to tariffs on Canada?
Yellow painted stripe on pavement with a maple leaf shaped gap where someone must’ve painted over a leaf.
050
Mark Alves @markalves.com · 31/01/2025
Soup Nazi meme except the text is no SOAP for you
020
Mark Alves @markalves.com · 25/01/2025
Does this hat make me look like a Lego minifig?!
My shadow on the street where my pompon hat makes my head look like a minifig
1110
Mark Alves @markalves.com · 25/01/2025
Finally got the Google Daily Listen podcast to appear in Discover after signing up in Labs a while back. Good customized topic coverage. I missed the variable speed button so had to listen at a painful 1x speed.
Discover feed in Google app showing Daily Listen play button among weather and headline widgets. Blue podcast player background with controls and an upward rolling text transcript.
010
Mark Alves @markalves.com · 24/01/2025
I’ll play along with the Golden Gate Bridge. If this request isn’t a bridge too far, quote with a bridge from your own gallery.
Me and the Golden Gate Bridge on a sunny day except for the cloud covering the top of the bridge.
020
Mark Alves @markalves.com · 23/01/2025
Uh oh
ChatGPT error Bad gateway
The web server reported a bad gateway error.
Ray ID: [blurred]
Your IP address:  [blurred]
Error reference:  [blurred]
Cloudflare Location: Ashburn
100
Mark Alves @markalves.com · 21/01/2025
Icy walk this weekend
Partially snow covered paved road through woods in monochrome
020
Mark Alves @markalves.com · 20/01/2025
today’s mood
Skeptical MLK, Jr
030
Mark Alves @markalves.com · 19/01/2025
And do it begins (ends?). I bet it’s just temporary as a financial arraignment is worked out with the new administration.
Pop up saying Sorry, TikTok isn't available right now
A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can't use TikTok for now.
We are fortunate that President Trump has indicated that he will work with us on a solution to reinstate TikTok once he takes office. Please stay tuned!
000
Mark Alves @markalves.com · 18/01/2025
Promo in my Facebook feed. Who’s going to break the news to Zuck about TokTok?
An invitation from Facebook, encouraging you to add your TikTok profile link to your Facebook page. By doing so, it suggests that you can build your social presence across platforms by displaying your TikTok profile and follower count directly on your Facebook page. The call-to-action is clear with an “Add link” button to make the integration easy.
000
Mark Alves @markalves.com · 07/01/2025
Had fun in the snow yesterday! (Gif only because even a low-res vid is too big for Bluesky.)
Me sledding head-first through the woods
120
Mark Alves @markalves.com · 06/01/2025
ChatGPT *really* wants to be your default search engine. (Note: It's not one but can do some search-y things)
ChatGPT message that has the headline: "Use ChatGPT for every search" followed by "Download the Chrome extension to switch your default search engine to ChatGPT, and get instant answers from trusted sources with every search." with a Get Extension button
130
Mark Alves @markalves.com · 05/01/2025
Trying to set up @obsidian.md but immediately faced with an unfixable choice if I choose wrong. Tough onboarding process, like Mastodon.
Sync Obsidian or create new vault.  Create new vault menu offers iCloud option but it can’t be undone.
041
Mark Alves @markalves.com · 28/12/2024
After some Yule log confusion by me on whether “shut your log” was a French insult, my wife explained Bûche du Nöel vs fermez la bouche.
Chocolate hazelnut Yule log sliced to reveal rolled layers and accompanied by edible poinsettia red flower
040
Mark Alves @markalves.com · 25/12/2024
Merry Christmas from the Alves to you! 💫 ❤️💚
Me and my family dressed up after Mass
370
Mark Alves @markalves.com · 16/12/2024
Me and my wife out for a stroll and some Christmas shopping this weekend
Selfie of me in my old guy hat and red scarf next to my wife in her hat, smiling in front of an outdoor decorated Christmas tree
390
Mark Alves @markalves.com · 16/12/2024
There’s a great positioning book and framework by @aprildunford.bsky.social
The image describes a 5-step framework for evaluating and positioning a product or service:

	1.	Competitive Alternatives:
“If you didn’t exist, what would customers use?”
Understand what options or substitutes customers currently rely on.
	2.	Key Unique Attributes:
“What features/capabilities do you have that alternatives do not?”
Identify the differentiators that set you apart from competitors.
	3.	Value:
“What value do the attributes enable for customers?”
Clarify the tangible benefits those unique attributes provide.
	4.	Customers that Care:
“Who cares a lot about that value?”
Determine the specific target audience that highly values those benefits.
	5.	Market You Win:
“What context makes the value obvious to your target segments?”
Highlight the market context or scenarios where your value is undeniable.

This framework helps refine positioning, ensuring alignment between product attributes and customer needs in a competitive market.
150
Mark Alves @markalves.com · 15/12/2024
If you want a visual, Erin
Venn diagram of the relationships between various regions, nations, and political entities in the British Isles. The diagram is divided into overlapping and nested circles that include the following key areas:

1. Geological Archipelago of the British Isles (Largest Circle - Blue):

	•	Refers to the entire group of islands geographically, including Ireland and Great Britain.

2. The Island of Ireland (Green Circle):

	•	Ireland (Republic of Ireland) - Represented with the Irish flag.
	•	Northern Ireland - Part of the United Kingdom.

3. United Kingdom (Red Circle):

	•	Encompasses:
	•	Great Britain (Green Circle within):
	•	England - Represented by St. George’s Cross.
	•	Scotland - Represented by the Saltire (St. Andrew’s Cross).
	•	Wales - Represented by the Welsh flag.
	•	Northern Ireland (Also included).

4. Crown Dependencies (Yellow Circle):

	•	These are not part of the United Kingdom but are under the British Crown:
	•	Isle of Man - Represented by its red triskelion flag.
	•	Channel Isles, including:
	•	Jersey (white flag with red cross and crown).
	•	Guernsey (white flag with gold cross and red border).

5. Socio-political British Isles (Outer Circle - Purple):

	•	This term encompasses both the geopolitical and geographical entities of the British Isles.

The diagram uses colors, overlapping areas, and national flags to clarify the distinctions and relationships among the regions.
250