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Algorithm-assisted personalized risk communication to encourage flu vaccination in the USA: three randomized field trials
Nature Human Behaviour, Published online: 05 October 2026; doi:10.1038/s41562-026-02603-4Rosenbaum et al. show that targeted communications highlighting patients’ high-risk status increased influenza vaccination uptake. However, they did not find an additional effect of informing patients that a computer algorithm was used to identify their risk status.