Reposted by David Hanson PhD
How to measure something as complex (and hyped) as 'narrative change'? Concise article on latest thinking:
- 3 'buckets' (Culture, StratComms, Organising) & how they blend
- 4 steps to start with (most only do #1 & #2)
- 4 principles ("Focus on contribution > attribution")
ssir.org/articles/ent...
ssir.org
How to Measure Narrative Change (SSIR)
Organizations committed to social change through storytelling can use this four-part framework to design and evaluate their narrative strategies.