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Macau Mak @macaukfmak.bsky.social · 15/12/2025

Many thanks to the reviewers & editorial team @icsjournal.bsky.social for their thoughtful comments! 5/

Macau Mak @macaukfmak.bsky.social · 15/12/2025

Our analysis shows no clear differences across identity groups in platform migration. Among those with an intention to migrate, they were more likely to increase their use of Facebook and Instagram than Mastodon. 4/

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Macau Mak @macaukfmak.bsky.social · 15/12/2025

We observed lagging resistance (a wait-and-see mindset) among users: perceptions of negative impact, disagreement with Trump’s reinstatement, and distrust in Musk were associated with only intentions to reduce long-term Twitter use, NOT actual use after the takeover. 3/

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Macau Mak @macaukfmak.bsky.social · 15/12/2025

Partisanship, after controlling for gender and race, was consistently associated with various perceptions about Twitter. Democrats evaluated Musk’s takeover and Trump’s account reinstatement more negatively than Republicans. 2/

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Reposted by Macau Mak

APSA & ICA Political Communication Divisions @polcomm.bsky.social · 05/11/2025

🎉 The PolComm Database Dashboard is live! The database content is now available in an interactive dashboard: a milestone since launching submissions at #ICA25 in Denver. Explore this resource here 👉 politicalcommunication.org/resources/

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Macau Mak @macaukfmak.bsky.social · 29/10/2025

Massive thanks to my coauthor & PhD advisor @prowag.bsky.social —this piece grew out of my dissertation! Grateful to the reviewers & editorial team @socialmedia-soc.bsky.social for their thoughtful feedback! 4/

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Macau Mak @macaukfmak.bsky.social · 29/10/2025

This challenges the conventional view that homogeneity only reinforces like-minded exposure & offers a new perspective in the multiplatform context. 3/

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Macau Mak @macaukfmak.bsky.social · 29/10/2025

Interestingly, we find that users who are more active in homogeneous networks across multiple platforms were more likely than less active users to encounter not only pro-attitudinal but also counter-attitudinal content‼️ 2/

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Macau Mak @macaukfmak.bsky.social · 29/10/2025

New Pub @socialmedia-soc.bsky.social 📢 With multiplatform #socialmedia use on the rise, we (w/ @prowag.bsky.social ) introduce a two-step approach to investigate how networks across platforms conjointly & distinctly relate to incidental exposure. journals.sagepub.com/doi/full/10....

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Macau Mak @macaukfmak.bsky.social · 29/10/2025

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Macau Mak @macaukfmak.bsky.social · 29/10/2025

This challenges the conventional view that homogeneity only reinforces like-minded exposure & offers a new perspective in the multiplatform context. 3/

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Macau Mak @macaukfmak.bsky.social · 29/10/2025

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