Sign in

Macau Mak

@macaukfmak.bsky.social
63 followers 155 following 12 posts

Assistant Professor, School of Journalism and Communication, CUHK Political Communication / Media Effects / Multiplatform Use / Platform Affordances

PostsRepliesMedia
Macau Mak @macaukfmak.bsky.social · 15/12/2025
Using panel survey data collected before and after Elon Musk’s takeover, we ( @prowag.bsky.social @zeningduan.bsky.social Sijia Yang) find evidence of lagging resistance: users who view the takeover negatively intend to quit Twitter but do not (yet) reduce their actual use. 1/ shorturl.at/x3syg
shorturl.at
To quit or not to quit Twitter? The interplay of identities, perceptions, and behavioral reactions to changing platform ownership
Elon Musk’s acquisition of Twitter (now ‘X’) raised concerns about its governance and functioning. Using this as a case study, we propose a framework to analyze the interplay of social identities, ...
163
Reposted by Macau Mak
Mike Wagner @prowag.bsky.social · 15/12/2025
How did Twitter users react right after Elon Musk bought the social media site? @macaukfmak.bsky.social @zeningduan.bsky.social Sijia Yang and I used a panel survey (wave 1 before Musk took control of Twitter, wave 2 after) to find out. 1/ urldefense.com/v3/__https:/...
urldefense.com
To quit or not to quit Twitter? The interplay of identities, perceptions, and behavioral reactions to changing platform ownership
Elon Musk’s acquisition of Twitter (now ‘X’) raised concerns about its governance and functioning. Using this as a case study, we propose a framework to analyze the interplay of social identities, ...
12414
Reposted by Macau Mak
APSA & ICA Political Communication Divisions @polcomm.bsky.social · 05/11/2025
🎉 The PolComm Database Dashboard is live! The database content is now available in an interactive dashboard: a milestone since launching submissions at #ICA25 in Denver. Explore this resource here 👉 politicalcommunication.org/resources/
0167
Macau Mak @macaukfmak.bsky.social · 29/10/2025
New Pub @socialmedia-soc.bsky.social 📢 With multiplatform #socialmedia use on the rise, we (w/ @prowag.bsky.social ) introduce a two-step approach to investigate how networks across platforms conjointly & distinctly relate to incidental exposure. journals.sagepub.com/doi/full/10....
183