iiinova — where your digital self keeps evolving

Vox pops of only "small business owners" whinging about credit card surcharge bans... sounds like they are just not cut out to run businesses.

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Lukas Parker @lukasparker.com · 30/09/2026

Obviously AI-ed emails from colleagues - please, just stop.

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Lukas Parker @lukasparker.com · 23/09/2026

I pressed the Copilot button in Outlook for a lark... certainly no chance of Microsoft's AI killing us all off. Colour me relieved.

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Lukas Parker @lukasparker.com · 23/09/2026

I am concerned about the peer review requests I am getting with “Gen Z” in the title… might as well be about Scorpios or Capricorns.

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Lukas Parker @lukasparker.com · 20/09/2026

Congratulations Prague! At least Melbourne beat London. #europeantramdriverchampionship #warsaw

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Lukas Parker @lukasparker.com · 17/09/2026

Albo and Labor are just awful with migration. What on earth are they thinking? #auspol

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Lukas Parker @lukasparker.com · 16/09/2026

Mind blown: Some people still have Bigpond email addresses

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Lukas Parker @lukasparker.com · 08/09/2026

There is no such thing as "low-level drink-driving", Warren Pickering. You had your licence taken off you on three occasions because your behaviour posed a risk to the community. Cut the nonsense. #springst #auspol #onenation

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Lukas Parker @lukasparker.com · 30/08/2026

This place is hyped and rightly so. Staying in Da Nang this time, but it was worthwhile to take the 45 minute car trip to Hoi An to get one of these beauties (or maybe 2) - and still great value at VND40,000 or about A$2.

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Lukas Parker @lukasparker.com · 25/08/2026

So torn each time I return to my second home in Vietnam - part of me would return to live here in a heartbeat 💗

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Lukas Parker @lukasparker.com · 21/08/2026

Reading student work, I never thought there'd be a day when I would yearn for spelling mistakes. #ai

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Lukas Parker @lukasparker.com · 20/08/2026

Watching Albo try to justify the crap, indefensible gambling laws on #730.

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Lukas Parker @lukasparker.com · 12/08/2026

Idea for the reflecting pool

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Lukas Parker @lukasparker.com · 11/08/2026

On 7:30, Sussan Ley discovers poor people on American buses.

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Lukas Parker @lukasparker.com · 10/08/2026

Cancelling Digital Herald-Sun subscription for my dad: What a Boomer trap! To cancel your “Digital” subscription you have to call a number between certain hours and give them an inordinate amount of information and be put on hold several times. #newscorp

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Public Transport Users Association @ptua.org.au · 03/08/2026

Arguably it was the $10b North East Link cost blowout that delayed Airport Rail. Better assessment of major projects before they start, including benefits and costs, is vital. Read our letter in The Age today.

Victorians recall with regret the Allan government’s announcement postponing the Airport Rail project. It was in the same 2024 budget that affirmed a $26 billion price tag for the North East Link, after its $10 billion blowout was revealed in December 2023. It doesn’t take much imagination to conclude the one followed directly from the other.
...
When it comes to stopping fiscal and environmental loss from big projects, there really only is one right time, and that’s at the original decision to proceed or not. For these decisions to serve the public interest it’s necessary that they tick all the ‘process’ boxes but as we’ve seen, not sufficiently enough.
There must be a transparent assessment of their merits, including in comparison to good-faith alternatives.
Tony Morton, president, Public Transport Users Association

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Lukas Parker @lukasparker.com · 03/08/2026

Yeah yeah yeah, and the USA is the hottest country right now… go back to watching Revenge of the Nerds

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Lukas Parker @lukasparker.com · 03/08/2026

Spewing that I can’t buy Haigh’s Chocolate any more. #4corners #foodfraud #sustainability

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Lukas Parker @lukasparker.com · 31/07/2026

The various mining companies might as well just offer office space to the WA Premier Roger Cook’s team. It would just be easier.

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Lukas Parker @lukasparker.com · 23/07/2026

Thinking of the poor private toll road operator and its shareholders as they paint over #PamTheBird on the Bolte Bridge

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Reposted by Lukas Parker

3C @3c-rmit.bsky.social · 22/07/2026

📘 New: Social Marketing and Behaviour Change: From Theory to Action by Brennan, @lukasparker.com, Micallef & Luu. A revised toolkit of behaviour change models for #socialmarketing, health promo & beyond. New chapters on macro-social marketing & systems models. 🔗 doi.org/10.4337/9781...

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Reposted by Lukas Parker

3C @3c-rmit.bsky.social · 20/07/2026

Kids + brands + games = 🎮💰. New study: Korean mothers clock the addiction risk but miss the sneaky ad persuasion baked into advergames. Their fix? "Stop-and-take-a-break." Simple, low-tech, works. 👏 by Eunji Cho & 3C’s Dooyeon Park 🔗 doi.org/10.1108/YC-0... #ConsumerResearch

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Lukas Parker @lukasparker.com · 19/07/2026

Is it safe to return here yet? Has the football/soccer thing finished?

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Lukas Parker @lukasparker.com · 15/07/2026

This is a good read 👇

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Lukas Parker @lukasparker.com · 13/07/2026

Jayden is in another league to the other racers… the judges fudging the scores is pretty grating. #racearoundtheworld

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Lukas Parker @lukasparker.com · 13/07/2026

Is there anything more disingenuous than the "Sorry see you go" messages you get when you click unsubscribe from email spam that you never subscribed to?

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Reposted by Lukas Parker

PinkNews @pinknews.bsky.social · 12/07/2026

Last year a group of Welsh drag queens competed against @cardiff.lions.rfc in a charity rugby match this week 🌈 And they're set to do it again on the 19th July!

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Lukas Parker @lukasparker.com · 11/07/2026

Is there anything more eye-glazingly dull than listening to car people whinging about traffic?

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Lukas Parker @lukasparker.com · 11/07/2026

You’d think that #Metro didn’t get the memo that PIDs are dynamic and should be adjusted to reflect real world conditions. (The light blue line is closed but you wouldn’t know from the PIDs at Flinders St) #FixYourPIDs #Munnel

PID displaying the Melbourne City loop and Metro Tunnel open.

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Reposted by Lukas Parker

Count Binface @countbinface.bsky.social · 07/07/2026

On my way, Clacton.

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Reposted by Lukas Parker

derek guy @dieworkwear.bsky.social · 08/07/2026

I've never said "X" in real life. As a writer, I only use it to say "X, the platform formerly known as Twitter" because I get paid per word and this earns me enough money for an appetizer

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Lukas Parker @lukasparker.com · 08/07/2026

Glad that card surcharges will be banned (once more) from October in Australia. Businesses who currently apply these surcharges under the nonsense guise of covering their card costs (like accepting cash has no costs) just look dodgy.

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Lukas Parker @lukasparker.com · 08/07/2026

My heart goes out to Transurban, the private road operator, that has to clean up the #PamTheBird graffiti from its private property.

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Lukas Parker @lukasparker.com · 06/07/2026

Trump and Fifa cheating together. Who could have seen that coming?

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Lukas Parker @lukasparker.com · 01/07/2026

Dear Australian journalists: Most stories about the mid-winter ball show how out of touch you are - news sites are not work newsletters. By and large, your social events are not that interesting and they are not news.

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Lukas Parker @lukasparker.com · 29/06/2026

Behind the seams: Our new research shows how ethical fashion social enterprises are putting makers and communities at the heart of their marketing - and balancing issues of consent, scepticism, and exploitation along the way. doi.org/10.1080/1756...

doi.org

Unveiling Production: Marketing Practices That Challenge Fashion’s Hidden Realities

This paper explores how fashion-based social enterprises (FSEs) integrate the people and communities who produce their products into marketing strategies. These strategies typically highlight socia...

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