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Luca Cian

@lucacian.bsky.social
53 followers 96 following 15 posts

Professor of social sciences -- working on consumer psychology, AI, sensory marketing, and social identity at University of Virginia, Darden School of Business

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Luca Cian @lucacian.bsky.social · 25/11/2025
My take in @nytimes.com : AI shopping tools are changing more than convenience. They're reshaping our relationship with choice itself. The psychology of delegation is the next frontier. www.nytimes.com/2025/11/25/t...
nytimes.com
A.I. Can Do More of Your Shopping This Holiday Season
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Luca Cian @lucacian.bsky.social · 23/10/2025
Grateful to Andrea Coali for inviting me to speak at Cerved on AI psychology! 🧠 Key insights: People overgeneralize AI failures (algorithmic transference) but resist AI for hedonic choices (word-of-machine effect). Understanding psychology is as critical as the tech itself. 🇮🇹 #AI #Psychology
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Reposted by Luca Cian
UVA Press @uvapress.bsky.social · 20/10/2025
What effect does climate change have on the flora of our nation's capital? Quite a lot actually. Melanie Choukas-Bradley, author of CITY OF TREES: THE COMPLETE GUIDE TO THE TREES OF WASHINGTON D.C., talks to the Washington Post. www.washingtonpost.com/dc-md-va/int...
washingtonpost.com
It’s hard to be a maple: How climate change is remaking D.C.’s treescape
Decisions being made now about what trees to plant in place of dying ones will change how the city looks and feels.
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Luca Cian @lucacian.bsky.social · 20/10/2025
A paper where I was one of the (many) co-authors just won the 2025 Robert B. Cialdini Prize from the Society for Personality and Social Psychology! 🏆 This award is given to field research demonstrating psychology's real-world relevance What did we study?
science.org
Addressing climate change with behavioral science: A global intervention tournament in 63 countries
Climate interventions increase beliefs, policy support, and willingness to share information but not higher effort action.
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Luca Cian @lucacian.bsky.social · 24/09/2025
AI designed to speed up shopping is actually slowing it down—and consumers love it. Why? They know their bot is watching. Urgency fades. Confidence rises. The future of retail psychology: news.darden.virginia.edu/2025/09/23/a... #AI #ConsumerBehavior
news.darden.virginia.edu
Artificial Intelligence Turns Amazon Prime Day into a Strategy Game – Darden Report Online
September 23, 2025 Americans spent $24.1 billion online over just four days that coincided this summer with Amazon Prime Day. Behind the headline were equally big changes in how people shopped. –
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Reposted by Luca Cian
Kimberley Johnson @kimberleyjohnson.bsky.social · 15/07/2025
Always good to remember.
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Luca Cian @lucacian.bsky.social · 16/07/2025
"AI in marketing is characterized by automation, data processing, and predictive capabilities." See the AmericanReporter's piece on how AI is transforming consumer behavior. The key? Moving from interruption to anticipation. www.theamericanreporter.com/the-ai-revol... #Marketing #AI
theamericanreporter.com
The AI Revolution in Marketing: How Technology is Reshaping Consumer Behavior
Artificial intelligence is transforming how companies connect with their audiences. In marketing, AI-powered tools are becoming essential. From personalized ads
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Luca Cian @lucacian.bsky.social · 17/06/2025
Artificial intelligence is becoming a trusted advisor, a filter, and in many cases, the first voice they consult. Nearly 60% of consumers say they’ve used AI to help them shop. Almost half trust AI more than a friend when it comes to choosing what to wear news.darden.virginia.edu/2025/06/17/n...
news.darden.virginia.edu
Nearly 60% Use AI to Shop — Here’s What That Means for Brands and Buyers – Darden Report Online
June 17, 2025 Almost half trust AI more than a friend when it comes to choosing what to wear, according to recent consumer surveys conducted by Bloomreach on AI’s influence on consumer behavior. At th...
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Luca Cian @lucacian.bsky.social · 09/04/2025
Rankings are always imperfect, but when they are all positive, something is working well. I am very proud that Forbes named University of Virginia the "new Ivy" and that U.S. News ranked Darden the No. 1 public school in America, tied with the Berkeley. Links Below #UVA #Darden
news.virginia.edu
U.S. News Gives UVA Schools of Law, Business, Education and Nursing Superior Marks
The School of Law ranks No. 4 nationally and, for the first time, the Darden School of Business ties for No. 1 among public business schools.
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Luca Cian @lucacian.bsky.social · 28/02/2025
In a quasi-experimental survey with 59,508 participants across 63 countries, we tested 11 behavioral interventions designed to promote climate change mitigation. Our goal was to understand which interventions were most effective at encouraging climate-friendly behaviors—on a country-by-country basis
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