iiinova — where your digital self keeps evolving

Laura Rudolph @lrudolph.bsky.social · 02/03/2025

Considering submitting a proposal for AMA about parent comms. Anyone with interest, let me know. Happy to have a partner! #HEMktg #EMChat

Laura Rudolph @lrudolph.bsky.social · 15/02/2025

I’ve never seen a better communicator in politics than @petebuttigieg.bsky.social. He is an artist at simplifying complexity and selecting analogies!

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Laura Rudolph @lrudolph.bsky.social · 10/02/2025

Watching the Super Bowl, but I’m distracted analyzing the very bold font choice in the score box. Did they test different weights? I have questions. #YouKnowYoureAMarketer #FontCritiqueBowl

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Laura Rudolph @lrudolph.bsky.social · 06/02/2025

We need to Zoom ASAP so you can see this crazy child. 😂

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Laura Rudolph @lrudolph.bsky.social · 06/02/2025

4-year-old: *flailing laughing on the bedroom floor, 30 minutes late for bedtime* Husband: *jokingly* "What did you feed this girl for dinner? Cake? Ice cream? Cookies?" Me: 😑 4-year-old: "COFFEEEEEE!!!!" #NotTrue

media.tenor.com

a little girl is eating cotton candy in a crowd at a sports game .

ALT: a little girl is eating cotton candy in a crowd at a sports game .

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Laura Rudolph @lrudolph.bsky.social · 05/02/2025

Feels like the right time to share—insights, ideas and lessons from 18 years in #highered. Just getting started. www.squareoneky.com/blog

squareoneky.com

Insights | Square One Consulting

Deborah Blum @deborahb.bsky.social · 31/01/2025

Reposted by Laura Rudolph

From a journalist friend: Just spreading the word. The CDC is purging data, so people should archive their favorite CDC datasets today, namely ones around race/ethnic diversity, LGBTQ, and reproductive health. Also health data involving climate. The youth risk behavior survey has already gone down.

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Q3: I don't think there is such a thing as starting early. I believe Niche said 83% of recent high school grads removed colleges from the early stages of the search based on sticker price alone, right? 😊 #EMChat

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Even the basic "room and board" today gets students. We changed it to "meals", for example. Same with "merit aid" v. "academic scholarships". Don't get me started on "Direct Costs"..."Net Price"... #EMChat

A1: I remember being confused by the inconsistent terms in FA packages across schools—it made comparing offers unnecessarily complicated. I’ve aimed to simplify the language and aid understanding with resources like fillable worksheets and terminology explanations. #EMChat

THE BEST! We have Seafarers too. And expansion packs. It's a family affair.

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I'm Laura, a long-time #highered marketer and Slater turned consultant. My favorite board game is Settlers of Catan. For some reason, I always need bricks. 🤷‍♀️ #EMChat

Inside Higher Ed @insidehighered.com · 13/01/2025

Reposted by Laura Rudolph

🚨 Breaking News | Major Error Skewed Freshmen Enrollment Data Freshmen enrollment did not decline this fall, as previously reported in the National Student Clearinghouse Research Center’s annual enrollment report in October. #HigherEd #EDUSky #AcademicSky #BreakingNews bit.ly/4heePKl

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Laura Rudolph @lrudolph.bsky.social · 10/01/2025

The Rudy in me wants to see a Notre Dame win. But either way, it’s not Bama. 😅😉

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Laura Rudolph @lrudolph.bsky.social · 30/12/2024

It’s a beautiful day for a swing. ☀️ #holidaybreak

Laura Rudolph @lrudolph.bsky.social · 24/12/2024

My episode “𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐧𝐠 𝐘𝐢𝐞𝐥𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐚 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐆𝐢𝐟𝐭 𝐆𝐮𝐢𝐝𝐞” on Enrollify is live! I had a great time with Dayana on @talkintactics.bsky.social about how I used parent behavior to reveal student deposit intent with big results! 👊🏻 🎙️Listen Now: lnkd.in/eDRZQmPX #EMChat #HigherEd #HigherEdMktg

Predicting Yield through a Holiday Gift Guide

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Laura Rudolph @lrudolph.bsky.social · 20/12/2024

Recently joined Talking Tactics, a podcast on @enrollify.bsky.social, hosted by @kibilds.bsky.social! We discussed how a holiday gift email for parents pinpointed high-likelihood deposits w/ 70% of clicks = deposits. Spend Christmas Eve tuning in... featuring a Rudolph. (Just not that one.) 🤗🦌

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Are you a Slate school? 😊 I made it work fairly easy within their forms!

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A5: I implemented a two-stage RFI at my last institution for this reason. First is short, to the point, just the basics (i.e. just get the info), second part asks more (for personalization, parents, other 'nice to haves'). Surprisingly, we had over an 80% completion from first to second RFI. #EMChat

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I will say for most colleges, in all seriousness… if you don’t have a comm flow specifically for parents in 2025 then what are you doing? Gotta do it! Still surprising as a consultant how many don’t. #EMChat

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Ah, to have a SM brand voice with a personality...#mydream #emchat Struggled with that in the past, you could say. 🫠

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💯! In our matriculated/non-matriculated survey results from my last institution, over three years the importance of "campus culture" rose from 8th to 3rd in the early college search process. Those buzzwords don't tell it. Have to show it. #EMChat

A6: SM is a necessity, but as I like to say when it comes to platform choice: "do a few things well rather than many poorly". Use it to showcase authentic campus culture, amplify student voices & highlight what sets your institution apart. #EMChat

Q5: Omnichannel campaign with AI-driven content, influencer partnerships & personalized e-comms (major, outcomes, storytelling, value props). Focus on parents, counselors. Eliminate app barriers, create out-of-the-box re-engagement campaign. Can you tell I don't work on a campus? 😂 #GoWild #EMChat

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Q4: Still relevant, but focus on parents, interactivity opportunities, and multi-channel integration. Personalized print (e.g., handwritten PCs) can still stand out. With tight EM/MarComm budgets, using data to target best-fit is a necessity. #EMChat

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Humility is important in #highered. I mean, it’s literally an institution established to listen and LEARN. We have to expect that of ourselves too.

SO TRUE. I always tried to say, “Yes, but..” instead of possible. And don’t try to hide going rogue. We’ll find out. 😂

Q2: 😅 I wish, in my experience, they had more respect for why EM asks for what they do. They know their audience. If you listen, you can use their knowledge to craft incredible experiences. Often it need massaging, sure, but it’s immensely valuable. Don’t create a silo. #EMChat

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a man in a kitchen with the word help on the bottom

A1: Lucky enough to have served in enrollment marketing most of career, but still struggled positioning myself as a resource to counseling team. Use me, people! #EMChat

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ALT: a man in a kitchen with the word help on the bottom

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Laura Rudolph @lrudolph.bsky.social · 15/12/2024

👋 I’m Laura, long time former higher ed marketer, now MarComm and Slate consultant. Derby Pie is my holy grail 😍 #EMChat

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My neighbor is having a party…outside…in 40 degree weather…at 1 a.m. I am doom scrolling socials and watching my toddlers monitor anticipating a wake up. Ah, the joys and ‘relaxation’ of the weekends.

media.tenor.com

a man with his eyes closed and the word schitts creek on the bottom left

ALT: a man with his eyes closed and the word schitts creek on the bottom left

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😬Yikes! I sure hope that's a one-off. 🫤 But speaking of liability...that discussion was had 24/7. We were a very small school, so that helped, but we also hosted overnight visits regularly so it was in our wheelhouse. Worst thing during my time was that one host got bedbugs from a visitor. 😷

Probably too many😅Asana, ChatGPT Pro, Canva Pro, SurveyMonkey, Calendly, Google Workspace...

Work brain: Color-coded calendar, task lists, strategy, efficiency. Home brain: Why are there three mugs on my nightstand and where is my cell phone? (It was in the fridge.) #LifeIsBalance

Inside Higher Ed @insidehighered.com · 11/12/2024

Reposted by Laura Rudolph

Interview With an #AI Higher Ed Fundraiser In an effort to augment—not replace—its human fundraising staff, William & Mary launched Wren, an AI-powered virtual engagement officer, last week. #InsideHigherEd interviewed Wren about her approach. #HigherEd #EDUSky #AcademicSky bit.ly/3BkcrCD

bit.ly

Interview with an AI higher ed fundraiser

In an effort to augment—not replace—its human fundraising staff, William & Mary launched Wren, an AI-powered virtual engagement officer, last week. Inside Higher Ed interviewed Wren about her approach...

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A3: My past yield often followed the calendar, but it’s shifting. What was Jan/Feb now is more like Nov., driven by earlier admits. I expect more change w/ added behavioral data insights and AI. 📊 #EMChat

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A2: At small schools, I've seen overnight events be highly effective. Group admitted students together, offer engaging off-campus activities in addition to on-campus ones, and give parents their own experience. Heard so many, "we're going to be roommates!" statements the next morning. Gold.✨ #EMChat

Coming in post-#EMChat but excited to answer and engage anyway!

A1: If you have an admit, it’s yield season. 🥳 GenZ expects engagement far beyond “seasonal” windows. And, it takes time to nurture them, esp. if you didn’t have that time before their admission (i.e. thinking direct admission, here) #EMChat

Laura Rudolph @lrudolph.bsky.social · 09/12/2024

I just have to shoutout lavender lemonade because I’ve literally never heard anyone else mention it. It’s my FAV summer drink! 😍