iiinova — where your digital self keeps evolving

Reposted by Lewis Parker

I really enjoyed having to think through the questions @lpcantlose.bsky.social posed as part of this interview. It was definitely part of my pivot to worrying about the big picture societal implications of this GenAI crap - and wonderful to cross digital paths with @coppolaemilio.com as well!

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Lewis Parker @lpcantlose.bsky.social · 19m

I've been on a bit of a vibe-coded beat lately, which is why I thought it was pertinent to ask some experts about the video game industry's future Thank you to both @coppolaemilio.com and @luked.bsky.social for lending their expertise to this one, and also for helping to end it on a hopeful note

While Dicken stated that we may have already found ourselves “in a world where ideas and execution are cheap,” how developers and publishers choose to “operate” their games and their businesses will be the “core differentiators” moving forward: “AI can clone a game, it can decompile an existing thing and repurpose it, but what it can’t do is find the fun of the next thing. That’s still a uniquely human endeavor.”

Likewise, although Coppola noted that some “might benefit” from the recent “advancements” of AI coding, he also stated that “coding is rarely the roadblock in making a successful game,” and that “good game design” will always endure: “Having good game design and basically ‘something that’s fun,’ it’s really difficult to do, no matter if you are the one coding or if it’s a robot doing it. So while some people might benefit from AI code, they will still need to solve the same issue that everybody else has to face: how to make a good game.”

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Lewis Parker @lpcantlose.bsky.social · 22h

Not saying this to disparage PR folks, quite the opposite. It's just that I'm not well known in the slightest, so lord knows how many emails Kaplan's peers are getting in their inboxes every day. Indie devs need better support, but it's just that there are *so* many of them to support atm

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Lewis Parker @lpcantlose.bsky.social · 22h

Pretty sure Jeff Kaplan doesn't email me, and I'm not one of his "peers," but my inbox often feels like a RuneScape market Except, instead of people shouting "SELLING RUNE SCIMMYS," it's 20 poor indie devs sending me "ICYMI: [INSERT INDIE TITLE HERE]" every day www.gamespot.com/articles/jef...

gamespot.com

Jeff Kaplan Was An Industry Icon, Now Peers Ignore His Emails: Ex-Overwatch Director Talks "Humbling" Reality Of Indie Dev

The ex-Blizzard veteran sat down with GameSpot to discuss his AAA legacy and how he left it all behind for a dining room full of PC parts.

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Lewis Parker @lpcantlose.bsky.social · 10/10/2026

My job, primarily, is to inform. Sometimes–increasingly so, in fact–that means I have to inform about bad things. Uncomfortable things. Things we wish were not true. However, I can't lie in doing so. If a bad thing is bad, you deserve to know why and how it's bad.

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Lewis Parker @lpcantlose.bsky.social · 10/10/2026

I feel like I made it pretty clear that, again, this is a *bad thing* At no point did I say, "This is cool and awesome." I did, however, say that some of the web browser ports seemed to run very well, because that's the truth. A *bad* truth, but still, the truth.

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Lewis Parker @lpcantlose.bsky.social · 10/10/2026

I was just about to reply saying exactly this, so thank you. My article very much frames this as a *bad thing* that is so bad that we, unfortunately, can't ignore it.

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Lewis Parker @lpcantlose.bsky.social · 25/09/2026

hey mutuals, can any of you weigh in on whether or not it’s ok for me, a straight man, to buy and wear this T-shirt (it’s almost sold out so please let me know if this is acceptable urgently)

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Lewis Parker @lpcantlose.bsky.social · 20/09/2026

We can't keep having this needless back-and-forth where you say you took it one way, and then I tell you it's clearly stated in another way “there might not be a solution” is not the conclusion. "there might not *currently* be a solution” is the conclusion.

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Lewis Parker @lpcantlose.bsky.social · 19/09/2026

Yes. The article is quite straightforwardly about the *current* options. Apologies for not pitching an idea for a specialised marketing agency, I guess. It’s almost as if it’s quite easy to take a random out of context quote from a piece to make someone look a moron.

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Lewis Parker @lpcantlose.bsky.social · 19/09/2026

Just to clarify, the question I posed was: “How are indie devs going to reach audiences when they have little to no advertising budget?” And the answer in your article is: “A good advertising agency for indie devs, which currently doesn’t exist.” …sounds like we’re agreeing?

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Lewis Parker @lpcantlose.bsky.social · 17/09/2026

every time I tell someone what I do for a living they always say "people online must be so jealous!" no actually it's mostly death threats

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Lewis Parker @lpcantlose.bsky.social · 08/09/2026

proof that all other gaming companies are cowards who would rather capitulate to the pedo-in-chief than upset their shareholders

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Lewis Parker @lpcantlose.bsky.social · 06/09/2026

Oh, Polygon. It makes me so upset whenever I witness these ghouls parading your corpse around. This site really is just ragebait content now. And the most depressing thing is, its writers are still immensely talented. They’re just being forced to waste their talents on pushing out this slop.

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Lewis Parker @lpcantlose.bsky.social · 04/09/2026

Everything Lex writes is pure gold. Far more damaging for 1001 Threads Of Mizan than it otherwise would have been if its director simply addressed its ties to MISK. Also a great example of a problem every journalist has faced with PR bullshit: why'd you even invite me if I can't ask any questions?

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Reposted by Lewis Parker

Kotaku @kotaku.com · 28/08/2026

Beloved video game wiki The Cutting Room Floor goes offline amid DDoS attack after someone was banned for trying to scrape the site with AI. "This DDoS seems to have been triggered by someone using C... kotaku.com/ddos-attack-breaks-belov…

kotaku.com

TCRF Accuses AI-Bro After Site Taken Offline By DDoS Attack

The person accused subsequently served with an image of a butthole drawn in MS Paint

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Lewis Parker @lpcantlose.bsky.social · 28/08/2026

we can't keep letting her get away with this

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Lewis Parker @lpcantlose.bsky.social · 20/08/2026

Absolutely. How many people would engaged with this article if it was free ahd had ads that 90% of people reading it would have an ad blocker for anyway. I really don’t know what the right answer is for independent sites in this day and age.

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Lewis Parker @lpcantlose.bsky.social · 20/08/2026

Like, no wonder people are pissed off at this. Without the argument that makes up the other 80% of it, this article is just "Vampire Survivors and Ball x Pit are SHIT and only MORONS like them" before the paywall cut off

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Lewis Parker @lpcantlose.bsky.social · 20/08/2026

paywalls have done unquantifiable damage to video game journalism Without paying money to read the rest of it, this article is just five paragraphs of ragebait before it asks you to put in your credit card details... which is a shame because it's actually a decent article

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Lewis Parker @lpcantlose.bsky.social · 03/08/2026

it's because of my boyish charm and good looks

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Lewis Parker @lpcantlose.bsky.social · 01/08/2026

this better be able to power a lot more than just my bloody dreams for that kind of price, Microsoft

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Lewis Parker @lpcantlose.bsky.social · 01/08/2026

smh at this Mario Sunshine glazing on my TL get this jumpslop off my screen

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Lewis Parker @lpcantlose.bsky.social · 27/07/2026

Thought it was absolutely incredible and cannot wait for new content that the devs have teased is coming in an update down the line. I desperately need an explanation for whatever *that* was which I will not spoil for those who haven’t played it.

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Lewis Parker @lpcantlose.bsky.social · 27/07/2026

Do I think this will make Sony reverse its decision? No Do I think this is a genius, well-organized boycott? No Do I think that many people will actually take part in the boycott? No But god forbid someone try to move the needle. At least they're trying, unlike you lot.

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Lewis Parker @lpcantlose.bsky.social · 27/07/2026

Seeing a lot of "this isn't going to do anything" and "wow only a week?" responses to this and I gotta say The people on Bluesky are miserable wimps who would rather complain about something than actually attempt to do something about it

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Lewis Parker @lpcantlose.bsky.social · 25/07/2026

tf kinda Schrödinger's cat ass notification is this

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Reposted by Lewis Parker

bee wertheimer @beewertheimer.com · 24/07/2026

i wrote about how leasing smart devices is bad actually

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Lewis Parker @lpcantlose.bsky.social · 22/07/2026

Either that or someone on 2 hours of sleep was asked to make a Pikachu-like

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Lewis Parker @lpcantlose.bsky.social · 22/07/2026

Specifically love this little guy in the bottom right, which is, quite literally, just a mouse

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Lewis Parker @lpcantlose.bsky.social · 22/07/2026

Hard-hitting and quintessentially British journalism on Kotaku this afternoon. Count Binface needs to answer for his crimes. Disgraceful stuff. And considering this happened under Andy Burnham's Labour government, I think he should resign as well.

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Lewis Parker @lpcantlose.bsky.social · 21/07/2026

This is the type of feedback I crave

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Lewis Parker @lpcantlose.bsky.social · 21/07/2026

Me to my editor 30 seconds after witnessing Science Saru's version of the VR boat orgy scene in The Ghost in the Shell: "Ok, so, I have a pitch but hear me out..."

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Lewis Parker @lpcantlose.bsky.social · 19/07/2026

people are being completely, absolutely, 100% normal about it also definitely do NOT check the replies or quote tweets on X if you want to disprove this statement

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Lewis Parker @lpcantlose.bsky.social · 17/07/2026

Asha Sharma: Quick, we need something that can simultaneously distract from the brutal layoffs that are sweeping across Xbox and bump up our stock prices for the shareholders. Anyone got any ideas?

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Lewis Parker @lpcantlose.bsky.social · 10/07/2026

Execs at Department of Forks LLC stunned to learn that users on We Hate Cutlery don't want them to purchase fork-hating website

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Lewis Parker @lpcantlose.bsky.social · 01/07/2026

In conclusion, Mole is really good and you should play Mole.

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Lewis Parker @lpcantlose.bsky.social · 01/07/2026

oh cool, physical gaming media just died. cool cool cool. this hobby is cooked.

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Lewis Parker @lpcantlose.bsky.social · 30/06/2026

Please enjoy my breakdown of exactly how much money the ESA makes from its AAA-publisher members, which is included in this article about the ESA lobbying against Stop Killing Games’ Protect Our Games Act for no specific reason.

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Lewis Parker @lpcantlose.bsky.social · 29/06/2026

"in Mortal Kombat X, female characters allegedly carry genuinely smaller hitboxes"

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Lewis Parker @lpcantlose.bsky.social · 24/06/2026

what if I just blow on it to cool it down instead that’s like having six fans when you think about it

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Lewis Parker @lpcantlose.bsky.social · 24/06/2026

oh no I just realised all of mine are spinning I don’t think I’ve ever seen all five spin before Lex am I cooked

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