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Gianluca Brugnoli

@low-resolution.bsky.social

573 followers 145 following 267 posts

Design turns technology into products people want to use. VP Design TomTom, CX, Innovation Strategy, Service Design, Automotive UX. PhD and System Thinker. Formerly @frogdesign and @mckinseydesign. Design teacher. Guitar player.

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Gianluca Brugnoli @low-resolution.bsky.social · 09/06/2026

Yesterday's WWDC was dull. The most interesting thing wasn't a product announcement: it was a diagram. The user at the center. An AI layer around them. Devices and services connected to that layer. I've seen similar AI strategy slides from many companies. Apple isn't leading, it's catching up.

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Gianluca Brugnoli @low-resolution.bsky.social · 08/08/2025

Maybe this chart has been build with an AI. #chatgpt5

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Gianluca Brugnoli @low-resolution.bsky.social · 29/05/2025

This doesn’t look good.

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Gianluca Brugnoli @low-resolution.bsky.social · 26/05/2025

This strange image has become the new Rorschach test of the technological world. Everyone sees something different in it, even if there is nothing there. cdn.openai.com/sam-and-jony...

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Gianluca Brugnoli @low-resolution.bsky.social · 26/04/2025

The typical UX design process consist of three main phases, the "three D's": Discover, Design, Deliver. The Discover phase is critical for UX, where you understand the users and their experience. Today, the product-led model has only continuous discovery and continuous delivery. No Design.

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Gianluca Brugnoli @low-resolution.bsky.social · 26/02/2025

When it comes to cars, UX-designers should have a valid driver license. Nothing to add.

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