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Louis Charron

@louischarron.bsky.social
152 followers 539 following 53 posts

Designer specialized in science communication www.louischarron.io

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Louis Charron @louischarron.bsky.social · 26/05/2026
The visual system uses the symbols researchers actually use: mathematical operators, logical notation, set theory glyphs, as raw material for a custom pattern generator that reveals the mathematical logic hidden inside algorithmic systems. syntheticsociety.oii.ox.ac.uk
syntheticsociety.oii.ox.ac.uk
Synthetic Society Lab
The Synthetic Society Lab makes algorithmic power visible to researchers, policy makers, and the public.
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Louis Charron @louischarron.bsky.social · 26/05/2026
The icon draws from the very first representation of an artificial neuron, published by McCulloch and Pitts in 1943. Four neuron shapes composed into a single mark, connecting the lab to the origins of the field it studies.
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Louis Charron @louischarron.bsky.social · 26/05/2026
Their work sits at the intersection of technology and society, studying how algorithms shape human lives. The identity had to reflect that duality: rooted in computation and science, but never losing sight of the people on the other side of the systems.
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Louis Charron @louischarron.bsky.social · 26/05/2026
Really glad I can finally share my favorite project from last year: branding and website for Synthetic Society Lab, a new research lab at the Oxford Internet Institute making the invisible infrastructure of algorithmic power visible. 🧵
Poster for Oxford Synthetic Society Lab: We make the invisible infrastructure of algorithmic power visible to researchers, policy makers and the public Logo for Oxford Synthetic Society LabIcon for Oxford Synthetic Society LabResearch paper posters for Oxford Synthetic Society Lab
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Reposted by Louis Charron
Data-Driven EnviroLab @datadrivenlab.bsky.social · 01/12/2025
For the first time in 10 years, since Angel Hsu, PhD, founded our lab in 2016, we are introducing a new brand identity! Designed by Louis Charron, DDL’s refreshed identity expresses the centering of people in our work, transforming messy, complex datasets into clear, actionable insights.
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Louis Charron @louischarron.bsky.social · 01/12/2025
We kept the existing icon but refreshed the wordmark. Thanks to @profangelhsu.bsky.social, the @datadrivenlab.bsky.social team, and @fromthelabbench.bsky.social for brand strategy help. Check out the full website here: datadrivenlab.org #branding #designforscience #environmentalpolicy #scicomm
datadrivenlab.org
Data-Driven EnviroLab - Data-Driven EnviroLab
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Louis Charron @louischarron.bsky.social · 01/12/2025
We used collage to layer abstract and concrete elements—showing that behind every data point are people and places. The geometric shapes are abstracted from cities the lab studies while the palette and fonts balance trustworthiness with energy.
business cardReportwebsite cardsslide
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Louis Charron @louischarron.bsky.social · 01/12/2025
New work! Branding and website for Data Driven EnviroLab, a research lab at UNC Chapel Hill turning complex environmental data into actionable policy. The visual identity centers on turning messy datasets into clear insights, but with humanity at its core.
Poster: Turning complex environmental data into real-world solutionslogos: vertical with legacy icon and horizontalwebsite footerposters: Turning complex environmental data into real-world solutions. Global data, local impact.
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Louis Charron @louischarron.bsky.social · 03/09/2025
Super proud to support organizations protecting knowledge that belongs to all of us. Read the full story about PEDP's new identity here: screening-tools.com/blog/blog-po...
screening-tools.com
Allow Us to Reintroduce Ourselves — Data + Screening Tools
Allow us to reintroduce ourselves…
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Louis Charron @louischarron.bsky.social · 03/09/2025
The brand draws from traditional archival aesthetics: paper-inspired colors, layouts that recreate an archivist's desk, and a monogram that serves as an authenticity seal. Every visual element reinforces that these aren't just digital files, but essential knowledge we all rely on.
PEDP logoGlitched dataData visualization of PEDP archiveSlide with the text: We're preserving tools and datasets that have been paid for by the American people and developed for all of us.
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Louis Charron @louischarron.bsky.social · 03/09/2025
I had the pleasure of working with the Public Environmental Data Partners to create a visual identity that transforms abstract digital preservation into something tangible and trustworthy.
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Louis Charron @louischarron.bsky.social · 03/09/2025
New branding work! Since January 2025, critical environmental datasets are being systematically removed from federal websites, information we all need to understand climate risks and protect public health.
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Louis Charron @louischarron.bsky.social · 13/05/2025
I was thrilled to support their vision by designing a small visual identity that captures the lagoon's ecological essence, helping this crucial conversation on nature's rights reach new audiences. #BiennaleArchitettura2025
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Louis Charron @louischarron.bsky.social · 13/05/2025
For the Venice Architecture Biennale 2025, Katja Schechtner and Alex Putzer affiliated with IDRA and Università Ca'​ Foscari Venezia are challenging us to reconsider the rights of the Venice lagoon through a thoughtful Manifesto. #rightsofnature
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Louis Charron @louischarron.bsky.social · 04/03/2025
I wrote a piece exploring these ideas in depth. Check it out here: medium.com/user-experie... Get in touch if you need help finding the right metaphor for your research or innovation!
medium.com
The secret of good metaphors
How do metaphors and analogies work? What makes a good metaphor?
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Louis Charron @louischarron.bsky.social · 04/03/2025
For years I've used visual metaphors without truly understanding how they work. After months of exploration, I think I've gained a better sense of what makes a good metaphor and why they're crucial for communicating complex ideas. #scicomm
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Reposted by Louis Charron
Sara Kobilka (she/her) @renwoman.bsky.social · 14/02/2025
You're scrolling through your feed when suddenly you stop, your eyes drawn to something fascinating! You've got until noon ET TODAY (Feb 14) to register for the first Water Whys UA Visual SciComm Seminar speaker, freelance graphic designer @louischarron.bsky.social. waterwhys.org/seminar/spri...
Flyer for the 2025 Visual SciComm Seminar speaker Louis Charron. A Water Whys logo is at the top left with a question mark embedded in an upside down water droplet. At the center is a picture Louis. The background in the lower half is reminiscent of waves. The event is Friday, February 14, 2025, 1pm ET. The talk is "How to Make Science Captivating". The description reads, "Drawing from how people engage with scientific content, freelance graphic designer Louis Charron will examine three powerful tools – storytelling, metaphors, and beauty – that transform scientific communication. By understanding how stories create meaning, how metaphors shape understanding, and how beauty drives both curiosity and cultural relevance, we can develop more effective approaches to sharing complex ideas." At the bottom, it notes, "this is the first speaker of a four-part virtual series held via Zoom. Please register for each Seminar individually to receive your Zoom link. Link in Description!"
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Sara Kobilka (she/her) @renwoman.bsky.social · 14/02/2025
Can't wait to learn about this today for the @waterwhysua.bsky.social Visual SciComm Seminar! It's not too late for folks to register for this free virtual talk! waterwhys.org/seminar/spri...
waterwhys.org
SPRING 2025
Spring 2025 Visual SciComm Seminar Join us for this virtual speaker series on a wide range of topics related to visual scientific communication. The Spring series will take place on Fridays (see each...
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Louis Charron @louischarron.bsky.social · 05/02/2025
I explored how storytelling, metaphors, and beauty transform complex science into compelling stories, blending theory with techniques developed over years of practice. If your institution would benefit from this perspective on science communication, let's connect!
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Louis Charron @louischarron.bsky.social · 05/02/2025
Yesterday marked an exciting milestone: my first public lecture sharing insights from nearly a decade of design for science communication! At Quantum Creators Con at the City College of New York, I presented "How to Make Science Captivating" #scicomm #quantumcomputing
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Louis Charron @louischarron.bsky.social · 28/01/2025
This marks our first venture into science communication for the humanities, and I'm grateful to @slingerland.bsky.social for trusting us with telling this story!
People praying in a church
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Louis Charron @louischarron.bsky.social · 28/01/2025
We’re proud to share our latest video about the Database of Religious History, a scientific initiative that maps how religions have evolved across millennia. I wrote and produced the piece, with @narrative612.bsky.social bringing it to life through stunning animation. youtu.be/bkTVIZAwZ4c?...
youtu.be
Exploring Religion's Past, Present, and Future
YouTube video by Database of Religious History
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Louis Charron @louischarron.bsky.social · 28/01/2025
How do you tell the story of a database? First, reveal why this data matters for both scientists and the public, and second, bring it to life through beautiful animation! #scicomm
People gathering around a fire camp at Stonehenge
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Louis Charron @louischarron.bsky.social · 14/01/2025
Looking to collaborate with more research teams! If your lab needs a fresh visual identity that communicates your work clearly and beautifully, let's connect!
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Louis Charron @louischarron.bsky.social · 14/01/2025
The refined palette and typography blend academic heritage with technological innovation symbolizing the work of the Lab. Check out the website here: livablecitylab.yale.edu
livablecitylab.yale.edu
Livable City Lab
At Yale Livable City Lab we use large geospatial datasets and new technologies to study how the design and planning or urban environments impact human behavior and sustainability.
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Louis Charron @louischarron.bsky.social · 14/01/2025
We created a dynamic logo featuring an expanding town square, brought to life through vibrant gradients. The identity incorporates abstract shapes drawn from actual city blocks studied at the Lab, creating a bridge between research and design.
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Louis Charron @louischarron.bsky.social · 14/01/2025
Thrilled to share one of my favorite projects from 2024: the new visual identity and website for Yale Livable City Lab! #visualidentity #branding #sciencecommunication 👇
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Louis Charron @louischarron.bsky.social · 22/11/2024
If you'd like to see me chat about these topics, catch the full interview here: youtu.be/CfyxDpXwaLU?... #scicomm #sciart #designforscience
youtu.be
SciComm with Style - Louis Charron designs science experiences
YouTube video by Fromthelabbench
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Louis Charron @louischarron.bsky.social · 22/11/2024
👀 Excited to share my very first interview about my work as a designer in science communication! I had a great conversation with @fromthelabbench.bsky.social we talked about the role of beauty, the importance of naivety and the power of metaphors. ↓
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Reposted by Louis Charron
Arjen Stolk @stolkarjen.bsky.social · 15/11/2024
So impressed with the results! Louis and the team really dug into the research and came up with a clear and insightful video translation 🔬
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Louis Charron @louischarron.bsky.social · 13/11/2024
Working hand-in-hand with scientists Arjen Stolk & Saskia B. J. Koch from script to storyboard, this research came to life through Janès Zabukovec's animation magic ✨ youtu.be/I8nyqvRKNQM?... #SciComm #Neuroscience
youtu.be
How can we overcome stereotypes?
YouTube video by Consortium for Interacting Minds
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Louis Charron @louischarron.bsky.social · 13/11/2024
🧠📄 How do you turn a complex neuroscience paper into a 3-minute story everyone can understand? New collaboration with @interactingminds.bsky.social reveals surprising links between early childhood & overcoming stereotypes. 👇
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Louis Charron @louischarron.bsky.social · 08/10/2024
Check out more: www.louischarron.io
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Louis Charron @louischarron.bsky.social · 08/10/2024
🌱 New work: how to brand environmental justice in tech? I had so much fun working with the team at Rooted Futures Lab on creating their new visual identity combining AI schematics with vintage botanical imagery, blending tech aesthetics with grainy organic textures
Rooted Futures Lab logoPosters with old botanical images and AI schematicsSlidesT shirt
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Louis Charron @louischarron.bsky.social · 03/09/2024
Curious to learn more? Check out my article here: medium.com/@louischarro...
medium.com
How to brand science?
What branding can teach us about making science captivating
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Louis Charron @louischarron.bsky.social · 03/09/2024
I explored the history of science logos and discovered how branding can make science more accessible and captivating. #scicomm #designhistory
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Louis Charron @louischarron.bsky.social · 03/09/2024
How do we create symbols that represent science? As a designer working with scientists, I keep bumping into this question. So I decided to dive in and write about it.
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Louis Charron @louischarron.bsky.social · 16/05/2024
The entire process is fully collaborative, in dialogue between design and science, from the writing to the animation. Get in touch if you want to know more! #scicomm
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Louis Charron @louischarron.bsky.social · 16/05/2024
We created this video with Janès Zabukovec in collaboration with @thaliawheatley.bsky.social and @beausievers.bsky.social, based on a research paper that was just published in Nature Communications: www.nature.com/articles/s41...
nature.com
Consensus-building conversation leads to neural alignment - Nature Communications
Conversation is a primary means of social influence, but its effects on the brain aren’t well-understood. Here, the authors find evidence that people who are central in their social networks facilitat...
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Louis Charron @louischarron.bsky.social · 16/05/2024
What happens in our brains when we come to consensus? I’m super excited to finally share the first video in a series of #neuroscience animated explainers for @interactingminds.bsky.social youtu.be/ZmgJdih0g3I
youtu.be
Consensus aligns our brains
To find out what happens in our brains when we come to consensus, we designed an experiment, and we discovered something remarkable. This video is based on a research paper: Consensus-building conversation leads to neural alignment, published in Nature Communications in 2024 Researchers: Beau Sievers, Christopher Welker, Uri Hasson, Adam M. Kleinbaum, Thalia Wheatley Video production: Louis Charron, Janès Zabukovec, Thomas Deis, Beau Sievers © Consortium for Interacting Minds, Dartmouth, 2024
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Louis Charron @louischarron.bsky.social · 19/03/2024
medium.com/@louischarro...
medium.com
The power of beauty in communicating complex ideas
Can we defend pursuing beauty when communicating science or innovation?
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Louis Charron @louischarron.bsky.social · 19/03/2024
Can we defend pursuing beauty when communicating science or innovation? That question has been on my mind for a while, so I wrote about it and I found 3 functions of beauty when creating #dataviz, infographics, or any visuals really 👇 #scicomm
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Louis Charron @louischarron.bsky.social · 21/02/2024
Working on a new poster series 01 Quote by Andrew Thaler Fonts by Off Type & Pangram Pangram
Poster with the words: Data is the map, Storytelling is the journeyClose up of the poster
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Louis Charron @louischarron.bsky.social · 22/01/2024
In less than 90 seconds we shared insights about air quality in a humane way, I'm pretty happy with the result!
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Louis Charron @louischarron.bsky.social · 22/01/2024
“What can I do about it?” This kind of story can leave the audience a bit worried so we added a call to action at the end of the video, inviting people to collect more data and to use it to inform local action.
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Louis Charron @louischarron.bsky.social · 22/01/2024
We designed small data visualizations for these key points and we had the team in Beirut shoot live footages of these areas. This allowed us to tell a broad story about air quality in Beirut but from a human point of view.
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Louis Charron @louischarron.bsky.social · 22/01/2024
Instead of showing the entire dataset we decided to focus on some key data points. With the researchers we found data points that were both interesting from a storytelling point of view and representative of the overall data collected.
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Louis Charron @louischarron.bsky.social · 22/01/2024
✨ New work ✨ How to turn air quality data into an interesting story? Here is how we did it in this video with MIT Senseable City Lab: youtu.be/eiwWCJdlfg0?... #scicomm #AirQuality #sciencevideo
youtu.be
MIT Senseable City Lab - Flatburn
FLATBURN: the open source city scannerhttps://senseable.mit.edu/flatburnFLATBURN is an open-source, low-cost, solar-powered sensing platform designed to moni...
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Louis Charron @louischarron.bsky.social · 08/01/2024
As a designer I see communicating science as a fantastic opportunity to help us all understand and navigate our complex world. #scicomm
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