iiinova — where your digital self keeps evolving

Matthew Pierce @lookwhatmattmade.com · 19/06/2026

A big ol’ list of ideas for TikTok. Time to take Time Out and really try make a push with it #buildinpublic #indiedev #marketing

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Matthew Pierce @lookwhatmattmade.com · 16/02/2026

Monday morning. Designing a landing page for new ASO tool. When I say “designing” I mean letting pencil.dev design the whole thing for me. #indiedev #aso

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Matthew Pierce @lookwhatmattmade.com · 09/02/2026

This is driving me nuts lately. Trial goes to convert and then “billing error”. I’m assuming the user has a disposable card or something like that, but grrrrr #indiedev #sideproject #appstore #revenuecat

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Matthew Pierce @lookwhatmattmade.com · 09/02/2026

Don't miss out on claiming $50 free extra usage for Claude Code! Just spotted it this morning #claude #claudecode

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Matthew Pierce @lookwhatmattmade.com · 02/02/2026

I played with www.pencil.dev to see if it could be my AI designer and it's awesome. It uses your current Claude Code subscription and gets to work. I asked it to design a site I want to build to allow iOS devs to dump keywords in and it organises them into title, subtitle and keywords

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Matthew Pierce @lookwhatmattmade.com · 26/01/2026

Notifications for lock events coming soon to Time Out 👀 #indiedev #iosdev

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Matthew Pierce @lookwhatmattmade.com · 21/01/2026

Lots of good stuff. UI updates for Time Out plus some other nice features like breaks, streaks, and notifications. Building for a big V2.0

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Matthew Pierce @lookwhatmattmade.com · 18/01/2026

I rarely look at the benchmarks page but these numbers look pretty sweet!!

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Matthew Pierce @lookwhatmattmade.com · 17/01/2026

Indie app devs waiting for trials to convert to hit their milestones #indiedev

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Matthew Pierce @lookwhatmattmade.com · 16/01/2026

People talk about their App Store conversion rate all the time but that’s just one conversion rate of impressions / downloads. Really you want to see the whole funnel which is what you can see here for Time Out. (1/n) #AppStore #iosdev #indiedev

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Matthew Pierce @lookwhatmattmade.com · 16/01/2026

If I change my currency from euro to dollars then I’m over $100 MRR…. That counts right??? 😂😂 #indiedev #mrr #sideproject

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Matthew Pierce @lookwhatmattmade.com · 08/01/2026

A sad day when you remove your first app from the store. But it was time. Zero monetisation and costing me ~$25 a month to run. Plus fallen into disrepair 😢 #indiedev #sideproject

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Matthew Pierce @lookwhatmattmade.com · 04/01/2026

Genuinely forgot I write these down at the end of last year, but they’re the values I work by when addressing side projects. They’ve helped me stay on track. The first two are the most important to me. #indiedeveloper #sideproject #values

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Matthew Pierce @lookwhatmattmade.com · 02/01/2026

Apple search ads keywords recommendations are truly awful. Here are the top ones ordered by “estimated installs” for a campaign I’m running on Time Out. Completely unrelated. Plus they have square brackets denoting I should use exact match 🤷‍♂️ #applesearchads #indiedev #advertising #marketing

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Matthew Pierce @lookwhatmattmade.com · 30/12/2025

Ok damn that's a clean bento....

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Matthew Pierce @lookwhatmattmade.com · 30/12/2025

Is it safe to say that the "wrapped" fad has gone too far now if I'm being offered my Raycast wrapped?

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Matthew Pierce @lookwhatmattmade.com · 29/12/2025

It ain’t much. But it’s passive income over the Christmas, which is far more than happened least year! Onwards and upwards. #indiedev #iosdev

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Matthew Pierce @lookwhatmattmade.com · 18/12/2025

Imagine if one magical day there was a “remember me” option on this page so you didn’t need to re-authenticate multiple times a day ✨✨ #iosdev #appstoreconnect

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Matthew Pierce @lookwhatmattmade.com · 17/12/2025

Couple cancellations with Time Out recently 🫠trying to not let it bring me down. Feels like I haven’t had a nice run of trial sign ups in a while. A new years ad push with proceeds so far might be the way to go, but I’m all ears to other ideas!! #iosdev #indiedev

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Matthew Pierce @lookwhatmattmade.com · 16/12/2025

New app stats. Built in three hours ✨ Need to do a bit of a push on ASO but could be cool to see this increase. Built purely from keyword analysis and spotted a little gap. Check it out here apps.apple.com/ie/app/age-c... #indiedev #iosdev

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Matthew Pierce @lookwhatmattmade.com · 15/12/2025

This evening’s work: focus at both ends of the funnel. App Store screenshots and paywall. Let’s go. #iosdev #indiedev

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Matthew Pierce @lookwhatmattmade.com · 14/12/2025

Why does AppStore Collect analytics default to show you top level stuff by month but then click into benchmarks and you can only break it down by week??

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Matthew Pierce @lookwhatmattmade.com · 28/11/2025

And it’s cool to see that so much of the traffic comes from search. Means my ASO efforts are working #buildinpublic

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Matthew Pierce @lookwhatmattmade.com · 28/11/2025

Ugh running out of steam with marketing pushes for Time Out lately Like impressions are up and up each month #buildinpublic

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Matthew Pierce @lookwhatmattmade.com · 13/11/2025

There’s some nice updates in this one. Download here apps.apple.com/ie/app/time-... #indiedev #iosdev #screentime

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Matthew Pierce @lookwhatmattmade.com · 03/11/2025

Time Out’s been updated with some nice UI improvements! Check it out 👇👇👇 apps.apple.com/ie/app/time-... #iosdev #indiedev #sideproject #screentime

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Matthew Pierce @lookwhatmattmade.com · 29/10/2025

Time to tweak some onboarding now I’ve got proper funnel metrics in place 🪄 📈 #timeout #indiedev

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Matthew Pierce @lookwhatmattmade.com · 24/10/2025

For figuring out my churn or bounce rate, this has been invaluable! Really didn’t think people would take the time to fill out the quick google form, but they did!

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Matthew Pierce @lookwhatmattmade.com · 29/09/2025

New update for Time Out in review after shipping stuff, breaking stuff and then immediately going on holiday 🏝️😬 #iosdev #indiedev #buildinpublic

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Matthew Pierce @lookwhatmattmade.com · 29/09/2025

Current “To Do” list after 2 weeks off 🫠 #iosdev #devlife

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Matthew Pierce @lookwhatmattmade.com · 02/09/2025

Shamelessly stolen from Reddit, incredibly accurate 😂😂 #sideproject #indiedev

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Matthew Pierce @lookwhatmattmade.com · 01/09/2025

Currently working on Time Out: the screen time management app that lets you lock apps behind exercise goals trytimeout.com

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Matthew Pierce @lookwhatmattmade.com · 31/08/2025

Today’s challenge: figuring out why some of pages for trytimeout.com have stopped indexing 🤷‍♂️ #seo #indiedev #webdev #iosdev #buildinpublic

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Matthew Pierce @lookwhatmattmade.com · 25/08/2025

Gradients updated. So screenshots updated. Some nice improvements to Time Out. Check it out. 👇👇👇 ‪https://apps.apple.com/ie/app/time-out-lock-apps-for-focus/id6738120947‬ 👆👆👆

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Matthew Pierce @lookwhatmattmade.com · 20/08/2025

Check out the latest version of Time Out!! 👇👇👇 apps.apple.com/us/app/time-... 👆👆👆 #screentime #iosdev #indieapp #indiedeveloper

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Matthew Pierce @lookwhatmattmade.com · 18/08/2025

Time Out goes purple! Big update in for review. Check out the app here 👇👇👇 apps.apple.com/ie/app/time-... 👆👆👆 #buildinpublic #indiedev #screentime #productivity #iosdev

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Matthew Pierce @lookwhatmattmade.com · 17/08/2025

I’m working on Time Out. It’s a screen time management app that allows you to block apps behind exercise goals. E.g. you can’t open instagram till you hit 10,000 steps! Download here: apps.apple.com/ie/app/time-...

Three screenshots of Time Out app depicting its usage

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Matthew Pierce @lookwhatmattmade.com · 11/08/2025

Starting small but dreaming big! 📈 6 clicks might not look like much, but every SEO journey begins with a single step. New weekly articles dropping every Monday - let's turn those 2.4K impressions into clicks! 🚀✍️ trytimeout.com #SEO #ContentMarketing #indiedev #BloggingJourney #DigitalMarketing

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Matthew Pierce @lookwhatmattmade.com · 09/08/2025

With basically no marketing, Time Out has crossed €100 in revenue!! Lots more features to come, and also stronger marketing efforts 💪 #indiedev #sideproject #iosdev #screentime

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Matthew Pierce @lookwhatmattmade.com · 08/04/2025

It’s here! My app Time Out has just launched. Manage your screen time with it by locking apps behind exercise goals or setting schedules for apps to be available throughout the day! Download here apps.apple.com/ie/app/time-... #ios #iosdev #indiedev #indieapp #screentime

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Matthew Pierce @lookwhatmattmade.com · 25/02/2025

Nice little update to the Time Out beta. Now you can group apps you want to block into Block Lists. You can then associate Block Lists with system focus modes, blocking those apps when the focus mode gets enabled. #buildinpublic #ios #iosdev #indie #indiedev

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Matthew Pierce @lookwhatmattmade.com · 20/01/2025

“He cares about bringing common sense back to our country.” Lol good one

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