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Lia Haberman

@liahaberman.bsky.social
752 followers 256 following 113 posts

ICYMI newsletter 💌

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Lia Haberman @liahaberman.bsky.social · 31/03/2025
NPR listeners - there's a show where people describe their business problems and the hosts give them advice. Does anybody know what I'm talking about?? I'm trying to find the show as an example for something and don't know where to start. TIA!
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Lia Haberman @liahaberman.bsky.social · 27/03/2025
Any Snapchat users here? Because I’m pretty sure they’ve had this for years
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Lia Haberman @liahaberman.bsky.social · 27/03/2025
Happy days!!! You can now watch Reels on 2X 💨 Feature just showed up for me (on a Zuck video no less): Press edge to fast-forward ⏩ h/t @mattnavarra.com
Screenshot of the bottom of a Reel that reads Press edge to fast-forward
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Lia Haberman @liahaberman.bsky.social · 26/03/2025
BIG YouTube Update 💥 Shorts “Views” will now count the number of times your Short starts to play or replay with NO minimum watch time required This helps reconcile short-form video view analytics if you’re posting across multiple platforms BUT…
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Lia Haberman @liahaberman.bsky.social · 25/03/2025
Pinterest just announced its second annual partnership with Coachella 💡 Pinterest users start searching for Coachella inspiration on the platform as early as January, and Gen Z accounts for 45% of all Coachella-related searches newsroom.pinterest.com/news/pintere...
Trippy graphic that reads Pinterest Coachella
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Lia Haberman @liahaberman.bsky.social · 24/03/2025
Instagram is working on search this year! 👉🏼 Search for accounts 👉🏼 Search for content And they’re considering search on profiles to sift through a creator’s content This gets mentioned every few years so I hope we really see some huge improvements in IG search
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Kara Estelle-Powers @karaestellepowers.bsky.social · 24/03/2025
“Thing is, there will always be a new platform. Chasing every shiny new social media app without proper resources and strategy is unsustainable and counterproductive.” open.substack.com/pub/liahaber...
open.substack.com
ICYMI: When To Adopt and When to Abandon a Channel
With Jenny Li Fowler
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Lia Haberman @liahaberman.bsky.social · 26/02/2025
Instagram is reportedly considering launching a stand-alone app for Reels, code-name: "Project Ray" Great scoop from Kaya Yurieff + Kalley Huang www.theinformation.com/articles/ins...
theinformation.com
Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok
Instagram is considering launching a stand-alone app for its short-form–video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks. Such an ap...
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Lia Haberman @liahaberman.bsky.social · 18/02/2025
What we know about TikTok content creators: - Post more content - Post more regularly - Produce longer posts - Talk more in their videos via @pewresearch www.pewresearch.org/short-reads/...
pewresearch.org
What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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Lia Haberman @liahaberman.bsky.social · 18/02/2025
Inside The RealReal’s latest marketing bet: a new Gossip Girl-esque Substack newsletter Thanks for including my thoughts Allison! www.modernretail.co/technology/i...
modernretail.co
Inside The RealReal's latest marketing bet: a new Gossip Girl-esque Substack newsletter
The RealReal is one of the first major brands to establish a presence on Substack, a platform largely dominated by independent writers.
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Lia Haberman @liahaberman.bsky.social · 18/02/2025
can we ditch most punctuation too? the death of capital letters: why gen z loves lowercase www.theguardian.com/society/2025...
theguardian.com
The death of capital letters: why gen Z loves lowercase
Young people have ditched capitalisation in favour of a writing style that reflects their values and attitudes to tradition. Will this change our language for ever?
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Lia Haberman @liahaberman.bsky.social · 13/02/2025
NEW ✨ Shorts creators now have access to Veo 2, Google DeepMind's newest video generation model. The text-to-video tool is being integrated into Dream Screen Veo 2 will allow you to generate standalone video clips that can be added to any of your Shorts blog.youtube/news-and-eve...
blog.youtube
Imagine it, create it: Veo 2 is coming to YouTube Shorts
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Lia Haberman @liahaberman.bsky.social · 12/02/2025
YouTube CEO Neal Mohan outlined the platform’s 2025 priorities: 1. Providing a platform for cultural trends 2. Supporting creators as Hollywood startups 3. Bringing the best of YouTube to TV 4. Investing in AI tools that empower creators blog.youtube/inside-youtu...
blog.youtube
From the YouTube CEO: Our big bets for 2025
Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025.
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Lia Haberman @liahaberman.bsky.social · 11/02/2025
"Wholesome but unhinged" Duolingo just released a brand handbook: blog.duolingo.com/handbook/
blog.duolingo.com
Inside the Duolingo Company Handbook
earn about Duolingo's culture, principles, and approach to building extraordinary things.
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Lia Haberman @liahaberman.bsky.social · 24/01/2025
News that came out after the ICYMI newsletter went out this morning 🤷🏼‍♀️ - YouTube is allowing premium users to 4X through videos 💨 - Threads is beta testing ads with some users in the U.S. and Japan - TikTok creators are turning against the platform adage.com/article/digi...
adage.com
TikTok creators are turning against the platform—how it could affect influencer marketing
Many creators are reevaluating TikTok’s role in their content strategies.
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Lia Haberman @liahaberman.bsky.social · 24/01/2025
“I don’t think people are going to trust Instagram or TikTok for a very long time” - Lindsey Lee Lugrin gifted link: adage.com/article/digi...
adage.com
TikTok creators are turning against the platform—how it could affect influencer marketing
Many creators are reevaluating TikTok’s role in their content strategies.
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Lia Haberman @liahaberman.bsky.social · 24/01/2025
Welcome to what feels like day 4,718 of January 2025. Instagram has been working OT rolling out the updates, so I ranked them from best to worst liahaberman.substack.com/p/icymi-rank...
liahaberman.substack.com
ICYMI: Ranking Instagram's 10 New Updates
Plus 12 alternatives if TikTok and CapCut disappear
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Lia Haberman @liahaberman.bsky.social · 24/01/2025
YouTube premium users will now get to watch videos at up to 4x speed on mobile 😍 techcrunch.com/2025/01/22/y...
techcrunch.com
YouTube launches speed controls and high-quality audio tests for Premium users | TechCrunch
YouTube said Wednesday that it is adding new experimental features for Premium users, including high-quality audio, a faster playback speed option on
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Lia Haberman @liahaberman.bsky.social · 24/01/2025
Does Reese Witherspoon joining LinkedIn make you like the platform more or less? I’m here for the celebrities looking for safe spaces
Screenshot of Reece Witherspoon’s LinkedIn profile. She’s currently followed by 4307 people. 

Reese WScreenshot of Reece Witherspoon’s LinkedIn profile. She’s currently followed by 4307 people. 

Reese Witherspoon • 3rd
Founder | Award-Winning Actress & Producer | New York Times Bestselling
Author | Philanthropist

About
Reese Witherspoon is an award-winning actress, producer, New York Times bestselling author and founder.itherspoon • 3rd
Founder | Award-Winning Actress & Producer | New York Times Bestselling
Author | Philanthropist

About
Reese Witherspoon is an award-winning actress, producer, New York Times bestselling author and founder.
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Lia Haberman @liahaberman.bsky.social · 23/01/2025
I hope Meta and TikTok employees are keeping diaries because one day we’ll need an oral history of January 2025 and it is going to be wild
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Lia Haberman @liahaberman.bsky.social · 20/01/2025
“I’m so tired help lol” a social creator texted me This was a crazy weekend in social — I summed it up here along with reactions from industry pros liahaberman.substack.com/p/icymi-soci...
liahaberman.substack.com
ICYMI: Social’s Batshit Weekend
“I’m so tired help lol” a social creator texted me
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Lia Haberman @liahaberman.bsky.social · 18/01/2025
Apple suspends AI news alerts — “an alert generated by Apple's AI falsely told some readers that Luigi Mangione, the man accused of killing UnitedHealthcare CEO Brian Thompson, had shot himself” Uh what?! www.bbc.com/news/article...
bbc.com
Apple Intelligence: iPhone AI news alerts halted after errors
The tech giant was facing pressure to pull the feature after it made repeated mistakes summarising headlines.
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Lia Haberman @liahaberman.bsky.social · 15/01/2025
If you want to level up your LinkedIn presence this year we're doing audits on the platform tomorrow to raise funds for those displaced by California wildfires! You can also support by engaging with the LinkedIn event and sharing with friends ❤️ www.linkedin.com/events/72853...
linkedin.com
LinkedIn for LA - A Virtual Fundraiser to Support LA | LinkedIn
Level up your LinkedIn profile and help out a great cause by joining us for "LinkedIn for LA" this Thursday January 16th a 11am PST. Help us raise funds for the YMCA of Metropolitan Los Angeles, who h...
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Lia Haberman @liahaberman.bsky.social · 10/01/2025
I really want to focus on positive news this week… making 2 exceptions today 1. Mark Zuckerberg terminated Meta’s DEI programs, effective immediately — quite the villain era www.axios.com/2025/01/10/m... 2. And then the TikTok news update when it comes through
axios.com
Exclusive: Meta kills DEI programs
The company cut its DEI programs as it pushes to make inroads with the Trump administration days after it ended its fact-checking programs.
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Vincent Orleck @vincentorleck.bsky.social · 10/01/2025
Smart recap from #CES2025 by @liahaberman.bsky.social incl this: “ByteDance confirmed it would pull TikTok from the U.S. unless the Supreme Court blocks or delays the ban” …but ALSO: “TikTok used CES to launch its What’s Next Trend Report 2025.” 🤔 Link: www.linkedin.com/pulse/inside...
linkedin.com
Inside CES's First-Ever Creator Space
I went to CES this week to bring you the details of their new, dedicated Creator Space, plus highlights of the conversations happening among creators, brand marketers and platform executives at the fi...
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Lia Haberman @liahaberman.bsky.social · 08/01/2025
TikTok just released their What’s Next Trend Report 2025. newsroom.tiktok.com/en-us/tiktok...
newsroom.tiktok.com
TikTok What's Next 2025 Trend Report
In 2024, brands broke new ground on TikTok—embracing the platform’s diverse community, pushing creative limits, riding cultural waves, and showing up with authentic voices. The result was a game-chang
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Lia Haberman @liahaberman.bsky.social · 07/01/2025
"Meta is getting rid of fact checkers. Zuckerberg acknowledged more harmful content will appear on the platforms now" Be prepared: This is going to have huge implications on creator well being and brand safety www.cnn.com/2025/01/07/t...
cnn.com
Meta gets rid of fact checkers and says it will reduce ‘censorship’ | CNN Business
In a number of sweeping changes that will significantly alter the way that posts, videos and other content are moderated online, Meta will adjust its content review policies on Facebook and Instagram,...
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Lia Haberman @liahaberman.bsky.social · 06/01/2025
To help you hit the ground running in 2025, here’s a thread of platform updates that you might have missed over the holidays and ICYMI social and creator predictions for 2025 🧵
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Vulture @vulture.com · 06/01/2025
nikki! is! CRUSHING!
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Lia Haberman @liahaberman.bsky.social · 20/12/2024
All the details from inside the White House holiday party for creators liahaberman.substack.com/p/icymi-insi...
Substack newsletter image with Dr Jill Biden and President Joe Biden at the White House. Title reads: ICYMI inside the White House creator holiday party
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Lia Haberman @liahaberman.bsky.social · 20/12/2024
There’s a new Christmas movie for Die Hard fans Netflix’s Carry On 🎒I’ve never been so stressed watching a movie but in a good way?
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Lia Haberman @liahaberman.bsky.social · 17/12/2024
The future of social media: 7 expert predictions for 2025 sproutsocial-com.cdn.ampproject.org/c/s/sproutso...
sproutsocial-com.cdn.ampproject.org
The future of social media: 7 expert predictions for 2025
To help social marketers and brands stay ahead of the game, we asked ICYMI’s Lia Haberman what the future of social media holds in 2025.
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Lia Haberman @liahaberman.bsky.social · 13/12/2024
No, Lemon8 is NOT a TikTok substitute. I broke down some of the bad advice I saw floating around Threads this week for a "TikTok ban fact or fiction" ICYMI newsletter just dropped 💌 liahaberman.substack.com/p/icymi-lemo...
liahaberman.substack.com
ICYMI: Lemon8 Is Not a TikTok Substitute
There's a lot of bad advice floating around
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Anthony Shop @afshop.bsky.social · 11/12/2024
Excited to moderate a Bluesky briefing with @liahaberman.bsky.social @andreas212nyc.bsky.social and @sarakshi.bsky.social 12/17 We'll also be sharing a few tips from #43 top Blueskyer @aaronparnas.bsky.social www.linkedin.com/events/blues...
linkedin.com
Bluesky & the Future of Digital | LinkedIn
Bluesky has grown to nearly 25 million users in recent weeks. As the platform gains traction in an ever-crowded social media landscape, marketing and communications leaders are left wondering: Is this...
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Lia Haberman @liahaberman.bsky.social · 10/12/2024
Instagram just launched trial Reels for professional accounts 🔥 It’s a game changer one creator told me liahaberman.substack.com/p/icymi-bonu...
liahaberman.substack.com
ICYMI Bonus: Instagram Trial Reels Launch Today
It’s “life changing” according to one creator
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Lia Haberman @liahaberman.bsky.social · 09/12/2024
There are a lot of bad takes on the potential TikTok ban. You can actually read the act for yourself: www.congress.gov/bill/118th-c...
Screenshot of 21sr Century Peace Through Strength Act. Reads: Protecting Americans from Foreign Adversary Controlled Applications Act

(Sec. 2) This section prohibits entities from distributing, maintaining, or updating a website, desktop application, mobile application, or augmented or immersive technology that is operated, directly or indirectly, by ByteDance, Ltd., TikTok, or by an entity that (1) is owned or controlled by a foreign adversary, and (2) the President determines poses a threat to national security. The prohibition comes into effect 270 days after enactment for ByteDance or TikTok, or 270 days after the presidential determination for any other foreign adversary application. The prohibition does not apply if the application is divested from foreign adversary control prior to the end of the 270-day period. Upon certain certifications, the President may extend the deadlines by up to 90 days one time.
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Lia Haberman @liahaberman.bsky.social · 09/12/2024
The future of social media: 7 expert predictions for 2025 sproutsocial.com/insights/fut...
sproutsocial.com
The future of social media: 7 expert predictions for 2025
To help social marketers and brands stay ahead of the game, we asked ICYMI’s Lia Haberman what the future of social media holds in 2025.
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Lia Haberman @liahaberman.bsky.social · 07/12/2024
Yes 😄 #RHOSLC www.tiktok.com/t/ZP8Nrjwtn/
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Lia Haberman @liahaberman.bsky.social · 06/12/2024
The law that could lead to a TikTok ban has been upheld... who's going to make a bid to buy it?? apnews.com/article/tikt...
apnews.com
Federal appeals court upholds law requiring sale or ban of TikTok in the U.S.
A federal appeals court panel on Friday upheld a law that could lead to a ban on TikTok in a few short months, handing a resounding defeat to the popular social media platform as it fights for its sur...
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Lia Haberman @liahaberman.bsky.social · 06/12/2024
Over 240 marketers and creators shared their picks for today’s ICYMI newsletter 💌 👉🏻 Top social platforms 👉🏻 Priority content formats 👉🏻 Trending topics and social shifts that will define 2025 liahaberman.substack.com/p/icymi-2025...
liahaberman.substack.com
ICYMI 2025 Social Media Predictions: Platforms + Content Formats
Your survey results are in!
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Lia Haberman @liahaberman.bsky.social · 06/12/2024
Betting there’s a spike in searches for Kerastase Thermatique today #RHOSLC
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Lia Haberman @liahaberman.bsky.social · 04/12/2024
It’s big tech news week 🔥 YouTube dropped its 2024 Trends Report Spotify Wrapped just dropped TikTok released it’s Year on TikTok 2024 And Instagram just announced Broadcast Channel replies *links in thread
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Lia Haberman @liahaberman.bsky.social · 04/12/2024
Instagram just announced Broadcast channels are about to get more interactive with: 👉🏼 Replies - Fans will now be able to respond to messages and each other 👉🏼 Prompts - Similar to “Add Yours,” fans can respond to with text or photos 👉🏻 Insights and best practices
Instagram broadcast channel replies function Instagram broadcast channel prompts functionInstagram broadcast channel insights and best practicesInstagram broadcast channel goal and recommendations
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Lia Haberman @liahaberman.bsky.social · 02/12/2024
If you unplugged last week — and I hope you did — here’s a quick recap of the biggest November platform updates to get you up to speed Hit the ground running today: liahaberman.substack.com/p/icymi-nove...
liahaberman.substack.com
ICYMI: November's Biggest Headlines
Bonus: monthly recap newsletter
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Lia Haberman @liahaberman.bsky.social · 01/12/2024
A long time ago we all really loved Snapchat 👻 thx AJ Feuerman for the memory
Photo from 8 years ago. Moderated panel. With me, Gaby Dalkin and other snapchatters. Text reads Our Snapchat panel is five bad-asses full
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Lia Haberman @liahaberman.bsky.social · 29/11/2024
There are 2 days a year you’re not expected to answer emails in the US — and this is one of them It’s the best
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Lia Haberman @liahaberman.bsky.social · 28/11/2024
Ariana Madix appearing in the Macys Thanksgiving Day parade topping this week’s VPR news is 🤌🏼
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Lia Haberman @liahaberman.bsky.social · 28/11/2024
Christmas party at Nakatomi Plaza going sideways … Yes, Die Hard is a Christmas movie
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Mark Cuban @mcuban.bsky.social · 25/11/2024
Remember new users are coming on daily, unsure of engagement. The more posts you like and reply to, the strong the platform becomes !
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