Thank you to SOFII and Sinem Bilen-Onabanjo at @oxfamgb.bsky.social for highlighting this creative, poignant and award-winning legacy campaign.
‘Stay in the Fight’ marked Oxfam’s return to legacy fundraising after a period focussing on other fundraising streams.
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Oxfam: ‘Stay in the Fight’ legacy campaign
This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how…