CAN-SPAM sets a floor. When expanding into other countries, they will have their own floors. Build to the stricter standard and you will be on the right one.
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CAN-SPAM is the floor, but it’s only one floor
CAN-SPAM compliance and international compliance are not mutually exclusive. CAN-SPAM sets a floor. And so does every other jurisdiction. Where the foreign floor is lower than or equal to CAN-SPAM’s, a CAN-SPAM-compliant program has no gap. Where the foreign floor is higher, a program built to CAN-SPAM’s standard may have a deficit it does not […]