iiinova — where your digital self keeps evolving

Kris Achten @krisachten.bsky.social · 01/01/2025

A healthy person has a 1000 wishes. A sick person only has 1. Wishing you all a 1000 wishes.

Kris Achten @krisachten.bsky.social · 09/12/2024

The Wikipedia page on tariffs: "There is near unanimous consensus among economists that tariffs are self-defeating and have a negative effect on economic growth and economic welfare, while free trade and the reduction of trade barriers has a positive effect on economic growth." "Near anonymous."

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Kris Achten @krisachten.bsky.social · 08/12/2024

This! (Trust ages very well, attention doesn't.)

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Kris Achten @krisachten.bsky.social · 05/12/2024

One of them has candy on it. You MUST be in the sugar lobby then! 🤦

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Kris Achten @krisachten.bsky.social · 05/12/2024

I am coaching a new student recruiter in our universtity marketing team. The one tip that helped her the most: "Don't talk about study programmes. Ask about the student's ambitions." People LOVE talking about themselves. Grant them that, and they practically recruit themselves.

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Kris Achten @krisachten.bsky.social · 03/12/2024

It may be his favorite word, but I'm not sure he fully grasps it. Or he does, and repackaged it nicely for his audience.

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Kris Achten @krisachten.bsky.social · 03/12/2024

Currently at 50%... Getting read to jump. And indeed, one hour a day, for one year, was enough to get here.

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Kris Achten @krisachten.bsky.social · 03/12/2024

Starter packs are SUCH a great feature here on @bsky.app Thanks for including me in this starter pack @thestartupmarketer.bsky.social !

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Kris Achten @krisachten.bsky.social · 03/12/2024

Almost all startups I help, make one crucial mistake in their marketing approach: their happy clients are invisible. How to fix it: - share testimonials - show before and after - help them create user generated content (and engage with it, to boost it to people like them) What would you add?

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Kris Achten @krisachten.bsky.social · 03/12/2024

Daring to embrace criticism is a critical life skill - for people, and businesses.

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Kris Achten @krisachten.bsky.social · 03/12/2024

And investing in good shoes ! (ie. a solid strategy and a team to execute it)

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Kris Achten @krisachten.bsky.social · 03/12/2024

I am considering starting a newsletter, on marketing / GTM strategy (for startups). Any founders reading this - What's your biggest challenge with GTM / marketing right now?

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Kris Achten @krisachten.bsky.social · 02/12/2024

Or a deep connection to the ICP you're building the product for?

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Kris Achten @krisachten.bsky.social · 02/12/2024

Ads + AI sounds like a recipe for misinformation, at scale.

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Kris Achten @krisachten.bsky.social · 02/12/2024

🏗️ Think of marketing like building a foundation: It's not glamorous. It's not instant. But it's what supports everything else. • Sustainable growth • Attracts investors • Brings customers back Build for the long term - and let your footprint compound. #marketing #businessadvice

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Kris Achten @krisachten.bsky.social · 02/12/2024

What I learned from @justinwelsh.me You don't need - A massive marketing budget - Complex automation - To be everywhere at once You need: - A distinctive story - A simple system - The courage to be different

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Kris Achten @krisachten.bsky.social · 02/12/2024

Great move, Justin. My two cents: make fun your top priority - and try to experience something new everyday. And don't hesitate to get on a train to Belgium / South of France / Alps. Enjoy your well-deserved sabbatical!

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Kris Achten @krisachten.bsky.social · 02/12/2024