I was trying to use basic shapes to design "Louise". Elementary shapes can be very powerful at times, but that time. I struggled to construct any viable idea using literally one elemental shape: right isosceles triangle, which can form a square. Then I switched to a thinner form, with thick vertical shapes and thin horizontal lines. That eventually led to the first version of the ambigram "LOUISE", which is not very good: "L" doubles as "E", "O" as "S", "Ui" as itself.

#1 Marketing is Fashionable The Vibe is the Variable. Marketing is not a static monument; it is a living, breathing aesthetic. We do not just sell functions; we sell "nows." If the energy is right, the logic follows. We recognize that trends are the language of the zeitgeist, and to be out of style is to be out of the conversation.

There was an early period of my ambigram journey when I implemented the completed designs on smart phone apps like Assembly (a vector design tool), mostly for convenience as I didn't (and still don't) want to spend too much time polishing things–it's a "I've ten minutes to sapre" kind of hobby, after all. That limitation forced a certain kind of approach to my exploring forms with the most basic lines and shapes.

From 2021 until mid-2025, this blog was a bit of a chaotic hybrid of my ambigram designs and other writings. But today, Noah’s Ambigrams finally has its own dedicated website! If you’re here for the visual gymnastics, come follow me over at the new spot. And to those who only subscribed for my articles: congratulations, the spam is officially over.

The mythical evidence-based approach— We hear about it all the time from executives and managers. We read about it all the time in reports, briefs and talks. We merely don't see it actually happening very often. The enemy of evidence-based approach is making decisions based on authority instead of on evidence. Its archenemy is the total disregard for evidence. A Legitemacy Test…

Community engagement is not easy. It’s hard to get people to show up, harder to keep them stay involved. It’s hard to build authentic relationship, harder to build reciprocal one. It’s hard to facilitate two-way communication, harder to facilitate inclusive one. It’s hard to engage diversely, harder to do so representatively. It’s hard to establish well-organized engagement process, harder to establish adaptive one.

Manager is the organization’s worker. Leader is the workers’ organization. Organization is the mobilization of bias. Manager and leader are very different roles. Manager is "the organization’s worker"—they implement the organization's agenda. Leader is "the workers’ organization"—they rally and represent the workforce. Organization is "the mobilization of bias"—it is not neutral, but a structure designed to achieve a specific purpose.

Dive into an essential conversation about how artificial intelligence is reshaping youth development and workforce readiness. Featuring special guests Paula Alphonse and Linda Ferguson, along with …

Humility is like good posture—everyone can instantly spot when someone else is slouching, but you can walk around hunched over all day without noticing. We become connoisseurs of others' arrogance while our own ego quietly inflates in the background, like a slow leak in reverse. While simple in theory, true humility is complex in practice, especially in a professional environment. It's not about being timid or lacking confidence; it's about having an accurate and honest view of yourself and your place in the world.

The true expert is not the one who knows everything, but the one who refuses to pretend they know nothing when everything is at stake.

wraiter /ˈrʌɪtə/n. One who depends more on AI than on their own writing skills in order to write. Writer who barely writes by themselves due to excessive use of AI.

My friend Val and I had been thinking about doing something outside our work for quite some time. At work we helped clients on their change and transformation journey and we also created event series to raise awareness and build knowledge around digital skills, service design, and emerging technologies like AI. But we had always been missing what we wanted to but chose not to say at work: deeper thoughts.