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Kim Townend

@kimlovesstuff.bsky.social
267 followers 428 following 81 posts

Cultural strategy, social listening, very online person. Pop culture/horror/community obsessed,always wants to talk about the planets. ♍︎♒︎♋︎ (She/Her) Work stuff is here: kimtownend.com

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Kim Townend @kimlovesstuff.bsky.social · 17/09/2025
I'm only a few hours into this, and I think Apple are already starting to make me hate rounded corners. ME! Who rounds corners on every chart I create. TOO MUCH ROUNDING. #Tahoe
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Kim Townend @kimlovesstuff.bsky.social · 18/08/2025
Do you like #Halloween? Cultural Strategy? #Metrics and or data points? Then I have a tasty #sociallistening treat for you: speakerdeck.com/kimlovesstuf...
speakerdeck.com
Summerween Redux. Summerween 2025
To follow on from 2024's social listening analysis, this is 2025's social listening analysis on all things Summerween, and why, this year, you really sh…
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Kim Townend @kimlovesstuff.bsky.social · 19/06/2025
So far, I have not been wowed by any of the Jaws 50 merch, but this set that includes both Ben Gardners head (sans eye) and 'the leg' has me interested: mondoshop.com/collections/...
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Kim Townend @kimlovesstuff.bsky.social · 27/05/2025
It is still amazing to me, how many dudes on LinkedIn will spend hours crafting carousels where they quote only other dudes in the industry. And I mean dudes who are considered liberal. Women exist in your industries too!
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Kim Townend @kimlovesstuff.bsky.social · 20/05/2025
Wow. Mission: Impossible - The Final Reckoning was even more heavy handed than Thunderbolts AND the rest of the Mission:Impossible series put together.
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Kim Townend @kimlovesstuff.bsky.social · 28/03/2025
Beginning to think I am the only person in the world who though episode one of "The Studio" was 'okay'. Sure, it was funny, but was it Silicon Valley funny? Or is it just that we now live in a post-irony/satire world, like how the final season of Veep was already not as ridiculous as real life?
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Kim Townend @kimlovesstuff.bsky.social · 28/03/2025
The era of all-over print/sleeve-print/tie-dye band and pop culture shirts needs to die, soon. It was horrible enough in the 90s, and I didn't even know I was autistic then. What if I like horror (a lot), but also nice, more subtle design? What then, huh?
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Kim Townend @kimlovesstuff.bsky.social · 26/03/2025
A little #sociallistening something that I shared last week around where #astrology communities are showing up now that social is a very different beast. speakerdeck.com/kimlovesstuf...
speakerdeck.com
Astro Communities on Social
This week the vibe is very Neptunian, so I thought I'd share some hashtag#socialintelligence insights around what's happening with the hashtag#astrology…
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Kim Townend @kimlovesstuff.bsky.social · 18/03/2025
My autism really comes out whenever I’m forced to take a busy train.
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Kim Townend @kimlovesstuff.bsky.social · 12/03/2025
The Common Thread tour all-dayer in Camden in October is the first punk/hardcore show I've been genuinely excited about forever. #showsforoldpeople
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Kim Townend @kimlovesstuff.bsky.social · 04/03/2025
Honestly, it's so depressing looking for a new flat. There's such a massive disconnect between the amount of space/quality of the building and the ridiculous amount of cash being asked for it. Worst time, worst timeline.
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Kim Townend @kimlovesstuff.bsky.social · 22/02/2025
Two people walked out of the screening of The Monkey I just went to. Do people not watch trailers before they lay down cash for the cinema anymore? I also had to tell an adult human to stop their constant texting during said screening. Movie was still laugh out loud good regardless.
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Kim Townend @kimlovesstuff.bsky.social · 17/02/2025
It seems that this year there are White Lotus people, and there are Yellowjackets people. Both appear to be trying to widen their fanbases, but I wonder how big the audiences for either really are. This is the same problem that what used to be called 'prestige' shows run into all the time.
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Kim Townend @kimlovesstuff.bsky.social · 15/02/2025
Big shout out to Labour and their election pledge to ban section 21s from day one. We are seven months in and the renters bill is making slow progress. All this to say I’ve now been section 21’d TWICE in the last three years. Renting in the UK is a horrific joke.
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Kim Townend @kimlovesstuff.bsky.social · 14/02/2025
You know what I miss? Blogrolls. I know we have recommended substacks now, which is a move in the right direction, but outsourcing curation to algos and not trusted creators was where it all started to go badly downhill. BRING BACK NUANCE.
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Kim Townend @kimlovesstuff.bsky.social · 12/02/2025
I am very much here for @vaginamuseum.bsky.social's #menopause exhibit, which opens March 1st. So proud of #genx for being the first generation to openly talk about/normalise this stuff. www.vaginamuseum.co.uk/exhibitions/...
vaginamuseum.co.uk
Vagina Museum: Upcoming exhibitions — Vagina Museum
Menopause: What's Changed? Opening February 2024.
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Kim Townend @kimlovesstuff.bsky.social · 12/02/2025
It's a shame that Automattic let it slowly die before deciding to get involved. Tumblr was the best of the social internet for so long.
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Kim Townend @kimlovesstuff.bsky.social · 12/02/2025
There's so much good stuff happening here. #horrorsky #goth
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Kim Townend @kimlovesstuff.bsky.social · 11/02/2025
I know that this week/month/year has been challenging so far and there's so much work to be done, but it's imperative that we still try and find joy where we can. With this in mind, I recommend you search Le Tigre: Deceptacon on your streaming service of choice and remember the good times.
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Kim Townend @kimlovesstuff.bsky.social · 06/02/2025
Fellow cozy gamers. This has just made my day!
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Kim Townend @kimlovesstuff.bsky.social · 03/02/2025
Just eleven long days until the season 3 premiere. Maybe fill them with a Doomcoming listen?
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Kim Townend @kimlovesstuff.bsky.social · 02/02/2025
There's a real lack of understanding within UK agencies of how social listening/social intelligence works. A lot of people seem to think you type something into a dashboard and insights pop up. This is not the case.
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Kim Townend @kimlovesstuff.bsky.social · 28/01/2025
One for the #romantasy girlies. I'm here for wearing your book love on your nails: www.ectogasm.net/products/ill... #booksky
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Kim Townend @kimlovesstuff.bsky.social · 28/01/2025
This absolutely cannot happen.
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Kim Townend @kimlovesstuff.bsky.social · 28/01/2025
Reminder to self, because I always seem to 'forget' this at the moment: The clients who nickel and dime you over fees, are ALWAYS a nightmare to work with. It is not worth your time. Repeat until integrated.
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Kim Townend @kimlovesstuff.bsky.social · 27/01/2025
I am here for a week that holds both a new moon in Aquarius and Imbolc. This is the energy we need right now!
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Kim Townend @kimlovesstuff.bsky.social · 23/01/2025
What's interesting about 'new' (2025) social media compared with 'old' (golden era) social media is that now there are fewer 'safe' platforms, there are fewer opportunities for platform-specific identities...
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Kim Townend @kimlovesstuff.bsky.social · 15/01/2025
2025 is really making me want to move back to 1996, mostly for the sense of possibility and hope, but also because music was much better. Currently listening to Exile in Guyville. What about you?
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Kim Townend @kimlovesstuff.bsky.social · 14/01/2025
I posted a longer version of this on LinkedIn, but by now, you've probably already seen the news about RedNote being at the top of the App Store in the US and the free apps charts in the UK (two places above Threads).
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Kim Townend @kimlovesstuff.bsky.social · 07/01/2025
I'd really start leaning into #sociallistening tools that allow you to monitor non-Meta/X platforms, folks!
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Reposted by Kim Townend
Emma™ @cockremover.bsky.social · 07/01/2025
true crime show: "his father and his brother described him as a perfect nice guy"
suspicious duck:
how did the women in his life describe him

NOW ANGRY DUCK:
HOW DID THE WOMEN IN HIS LIFE DESCRIBE HIM, MOTHERFUCKER?
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Kim Townend @kimlovesstuff.bsky.social · 07/01/2025
I finished the final episode of 'Somebody, Somewhere' last night. I didn't want to. I hate final episodes, they feel so, well, final. But it was perfect and complete and everything that was great about the show. Please make more #TV like this. It's all disappearing. I miss it.
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Kim Townend @kimlovesstuff.bsky.social · 03/01/2025
For the first time in my life, I'm actually able to put what I've learned through the Tour de France being on every Summer in my house to professional use. #SocialListening: where disparate interests are a superpower.
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Kim Townend @kimlovesstuff.bsky.social · 04/12/2024
Is it late enough in the month for the Christmas episode of My So Called Life? Should I ease myself in with one of the earlier Chrismukkah outings instead?
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Kim Townend @kimlovesstuff.bsky.social · 04/12/2024
Won't someone spare a thought for the Sonos adults with multiple streaming services? My Spotify wrapped is super different to my Apple Music, and to my YouTube music, (and it makes it look like I don't listen to much music at all).
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Kim Townend @kimlovesstuff.bsky.social · 29/11/2024
I'm running some analysis on #booksky right now, to see how it differs to booktok, booktube and bookstagram. I've already looked at top genres, key audience metrics and general vibes. What else would you find interesting to understand?
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Reposted by Kim Townend
residents’ association discord mod @ceebels.bsky.social · 29/11/2024
as every single company you have ever bought something from emails you for black friday, you find yourself fondly remembering your life's great purchases. outside, planes fall from the sky as all humanity gives into a beautiful consumer reverie
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Kim Townend @kimlovesstuff.bsky.social · 27/11/2024
On the off-chance you're interested in how to do #sociallistening on TikTok, using it for cultural insights beyond micro-trends, and the differences between text-based and video social listening, I'm doing a webinar tomorrow: exolyt.com/webinars/how...
exolyt.com
Menu
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Kim Townend @kimlovesstuff.bsky.social · 27/11/2024
Thanksgiving is gross and bad, but I will still use this week as an excuse to rewatch 'The Myth of Fingerprints' and 'Home for the Holidays'. They just don't make miserable indie Thanksgiving ensemble pieces like they did in the nineties.
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Kim Townend @kimlovesstuff.bsky.social · 27/11/2024
It's wild that social has been around long enough now that there's a whole generation of people working in the industry that did not understand until very recently that communities were the entire point of social media. We were community managers, not social media managers.
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Kim Townend @kimlovesstuff.bsky.social · 27/11/2024
Valley Winter Song by Fountains of Wayne is peak cosy cold-weather music. 21 years later, I still reach for it as soon as the weather turns. In fact, let's take a couple of minutes to appreciate how great 'Welcome Interstate Managers' still is.
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Kim Townend @kimlovesstuff.bsky.social · 26/11/2024
Dark Winds Season 2 is now (eventually) available in the UK on Now. Just in case you didn’t know because I haven’t seen anyone talking about this. So far, it’s as good as season one.
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Kim Townend @kimlovesstuff.bsky.social · 19/11/2024
When I think about the potential long-term impacts of Pluto in Aquarius, I feel pretty positive for society as a whole. My eighth-house Aquarius moon, however, has different feelings. Lol, joking, we know Aquarius moons don't have feelings.
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Kim Townend @kimlovesstuff.bsky.social · 18/11/2024
It's so nice to have a space where I can complain that no one I know in real life anymore even knows who Jawbreaker are, let alone listens to them, again.
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Kim Townend @kimlovesstuff.bsky.social · 16/11/2024
Unacceptable. variety.com/2024/tv/news...
variety.com
‘Friday Night Lights’ Reboot in the Works
A reboot of 'Friday Night Lights' is in the works at Universal Television and is being shopped around Hollywood.
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Kim Townend @kimlovesstuff.bsky.social · 13/11/2024
Oh hey, looks like we're actually over here now and I should publish something on this profile I've been sitting on for a year. Nice to find so many of you again!
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