iiinova — where your digital self keeps evolving

Y’all are really bending over backwards to demonize a drag queen who’s raised millions for charity.

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Some big brain in the comments: “So you admit Pattie isn’t a small artist barely making ends meet?” Obviously not Sherlock, but there are a whole lot of options between “starving artist” and “corporation would can afford a million dollar lawsuit.”

🌿viktor aleksander🌿🩸devil's minion pilled🩸 @nooskadraws.bsky.social · 14/05/2026

Reposted by Kieran Gale

lil reminder that i have a shoppe with queer historical inspired wares 🏳️‍⚧️🏳️‍🌈 nooskaart.etsy.com

Photo of a lino print. It is of two daggers printed in black ink.

Photo of my ye olde trans rights stickers and trans knights stickers.
The ye olde rights stickers are on a beige banner background and decorated with medieval inspired flowers of blue, white, and pink.
The trans knights stickers are on a shield banner coloured in blue, pink, and white.

Photo of my Jekyll's potion wooden pins.

Photo of my mourning jewellery sticker pack.

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People are evoking images of artists barely making ends meet as being the victims if Patagonia drops the lawsuit and I promise you, those artists probably don’t have money for a trademark application. So trademark does nothing for them. Just so we’re all clear.

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Anyways, Patagonia allowing a single drag queen to exist won’t make it legal for everyone to sell bootleg Patagonia merch and it won’t strip small artists of their copyright protections. Stop giving a corporation free PR.

Example: The Kardashians attempted to trademark the word “kimono” which they couldn’t feasibly copyright, but they probably could have trademarked if there wasn’t backlash from the public.

Copyright has more restrictions than trademark because you’re claiming to be the owner of an idea. So basic ideas like polyhedral shapes, existing colors, etc are exempt from copyright. But some of those things can be trademarked because it’s about commercial rights and not ownership of the idea.

Copyright is for ideas you made. You make an art piece in the US and it’s automatically protected by copyright. Trademark is for the right to market things. You aren’t protected by this unless you apply for a trademark.

Copyright and Trademark are not the same thing and I think a good chunk of the Patagonia supporters don’t get this. “Trademark has to be upheld to protect small artists” How many small artists do you know who are filing for trademark? You’re thinking of copyright, which you don’t have to file for.

Miss Pavlichenko @noisegrrrl.xyz · 01/06/2026

Reposted by Kieran Gale

"We want to acknowledge any hurt it has caused but we are gonna keep doing it because we see the LGBTQ+ community as a rug on which we clean our dirty shoes. They should give us their money and shut up"

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Reposted by Kieran Gale

Ketan Joshi @ketanjoshi.co · 01/06/2026

I don't know why Americans have been scrambling like the leaping-Apu-meme to defend this corporation but the demands here are significant. Not letting @pattiegoniaa.bsky.social sell a single thing under their drag name is just pointlessly severe. As if the company loses business to this??

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Reposted by Kieran Gale

Vanguard 🔜 Furrific, Scotiacon, ConFuzzled @vanguardhusky.bsky.social · 01/06/2026

Drop. The. Suit. You can get fucked if you think we will let this bullshit lie from you corporate asswipes.

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Reposted by Kieran Gale

David Futato @dfutato.bsky.social · 01/06/2026

The gall. At the start of Pride month no less. They want to “acknowledge any hurt” — that’s like saying “I’m sorry you can’t breathe” to a person you have in a chokehold. You could easily end the hurt and drop the lawsuit. And they couldn’t even provide fucking ALT text.

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Drop the lawsuit. No one intelligent is confusing Pattie Gonia with Patagonia.

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Legal doesn’t always mean moral or right. And I desperately need y’all to understand that as America is actively making it legal to do increasingly shitty things.

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This is a company testing the waters to see if they can get away with erasing inconvenient queers who might make the alt right angry. And worse companies than Patagonia will follow suit if Patagonia gets away with it.

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Y’all didn’t listen to the south when we warned you about gerrymandering and attacks on abortion access. You didn’t believe trans people when they raised warning flags about this years ago. You refuse to see the writing on the wall unto it actually affects you.

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Pattie Gonia could have been straight up selling bootleg Patagonia merch and I would still be on her side because *this is obviously about more than trademark and I can’t believe we’re even debating this like are you all dense?*

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We’re in the middle of a growing movement of violent and extreme transphobia, and you think that has nothing to do with why Patagonia is suing a drag queen who’s raised money for trans charities?

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The Republican Party is currently trying to smear a democrat candidate in Texas by calling him a transgender pedophile, and you honestly think that has nothing to do with why Patagonia is suing a drag queen for “irreparable harm” to their company?

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I am so tired of people trying to pretend that things exist in a political vacuum when they don’t. The Patagonia trademark lawsuit is happening during a rise in violent transphobia and you’re a naive fool if you think those two things aren’t connected.

Anne T. Ay-Eye @charitysharealike.bsky.social · 28/05/2026

Reposted by Kieran Gale

What’s harmful? @patagonia.com attacking a drag artist who pours their life into environmental work and conservation of all things nature.

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Queer people are already under more threats than Patagonia will ever be, so maybe factor that into the equation when you’re talking about this. The brand will be fine. But us allowing a brand to kowtow to fascists will cause harm to queer people.

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Anyways I’m tired of people acting like this isn’t directly connected to the rise of transphobia and homophobia in the United States. They’re suing a drag queen because drag queens are bad for business right now since the country is nosediving straight into bigotry against queer people.

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Patagonia isn’t your friend. They aren’t a small mom and pop store. It’s weird to assume that they’re “under attack” here when they 1) started this themselves and 2) are probably going to weather this PR issue just fine, even if there is enough outcry to pressure them into dropping the lawsuit.

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Just saw someone say that calling out Patagonia for suing a climate activist is “feeding into cancel culture”. Give me a fucking break. Corporations aren’t people. They don’t deserve the same benefit of the doubt as individuals do. Patagonia will be fine, for fucks sake. Brands have survived worse.

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But anyways, I guess this is how we’re kicking off pride. Huzzah.

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I don’t really give a shit about the legal precedents for this because I don’t think corporations should be allowed to do shitty things just because it’s technically not illegal. Bully the company into dropping it, legal precedents be damned.

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No one intelligent is going to confuse “Pattie Gonia” with the brand “Patagonia”. Just like no one intelligent thinks that Trixie Mattel actually represents Mattel.

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“Oh but they have to sue to protect their trademark-“ They literally don’t. They could have come to some agreement. They could have just let it slide because *a fucking drag queen is not a real competitor to Patagonia, let’s all be so for real right now* but they chose this option.

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🧹 Witchy Lady Crawdad 🧹 @ladycrawdad.bsky.social · 28/05/2026

Really disappointed by the number of people who are *checks notes* defending a corporation suing a drag queen climate activist. I’d rather err on the side of not being a corporate boot licker, but whatever.

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Reposted by Kieran Gale

Hey @patagonia.com you can provide the best sun coverage by not suing the climate activism of Pattie Gonia!

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