Reposted by Khati Paul
Strategic IA transforms signup funnels into high-converting experiences.
Favour Adeniyi shares how structuring information, not just designing interfaces, drives conversion at scale for Microsoft's global cloud products.
IAC26, April 16, Philadelphia: www.theiaconference.com/sessions/acq...
![Graphic with blue and purple background. Titled, "Rosenverse Community November 2024." Three bubbles with dates read: "[13] Comparing Three Letter Acronym Metrics That Include the Word 'Key' with Saara Kamppari-Miller, Nicole Bergstrom, Shashi Jain. [20] Turn Down the Heat: 3 Ways to Handle Conflict in the Moment with Laura Weiss. [21] AI for Information Architects: Are the Robots Coming for our Jobs? with Jeff Eaton and Karen McGrane." Link at bottom reads "rosenfeldmedia.com/all-sessions"](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:wjwpcun5sybnlahhvtogireh/bafkreicpcrgl37a77jtipg2la2fazhrulow7rg3tjwmxzayijzzi4iiv4u)
