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Kevin Bethune

@kevinbethune.com
449 followers 520 following 106 posts

Best-selling Author, Reimagining Design + Nonlinear (The MIT Press) | dreams • design + life | Television Presenter, America ByDesign | The Curious 100 Honoree - The Eames Institute www.kevinbethune.com

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Kevin Bethune @kevinbethune.com · 04/02/2026
Today, I'm celebrating the 1 year anniversary of the release of Nonlinear: Navigating Design with Curiosity and Conviction (@mitpress, Feb. 4, 2025). ... a book that speaks more to the INTUITION required to journey toward the "new and novel." Available NOW: kevinbethune.com/nonlinear
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Kevin Bethune @kevinbethune.com · 20/12/2025
Friends, The holidays provide a perfect occasion to gift books for the creatively curious folks in your life. AVAILABLE NOW (The MIT Press): www.kevinbethune.com/nonlinear www.kevinbethune.com/reimagining-... Thank you and wishing you a wonderful holiday season! - k.g.b.
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Kevin Bethune @kevinbethune.com · 05/12/2025
Check out ny recent talk at Fortune Brainstorm Design in Macau - fortune.com/videos/watch...
fortune.com
A Non-Linear Approach to Coping with Chaos
A multidisciplinary designer & innovation executive shares strategies for leaning into uncertain times and embracing ambiguity to unlock innovation and new learning.
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Kevin Bethune @kevinbethune.com · 13/10/2025
Yesterday, Ep. 7 (Season 4) of America ByDesign aired showcasing an assortment of projects from across the country. I had the great honor of presenting Furkids Animal Rescue & Shelters' site in Atlanta, Georgia ... designed by BLUR Workshop. Check it out! WATCH here : youtu.be/NgtAmwGkpAI?...
youtu.be
[FULL EPISODE] America ByDesign: Season 4 | Episode 7
YouTube video by ByDesign TV
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MIT Press @mitpress.bsky.social · 30/09/2025
The editors of @designobserver.com have curated a wonderful collection of books to help readers become happier, more authentic and connected versions of themselves, including "Nonlinear" by @kevinbethune.com! Check out their list: #design
bookshop.org
Editor Picks: The best books for designing a better life
From vision to voice.
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Kevin Bethune @kevinbethune.com · 29/09/2025
Check out America ByDesign TV, Season 4 - Episode 6! Among all these cool projects, I had the privilege of presenting the Chicago Botanic Garden and Chroma Modern eye clinic in Ft. Worth, TX, with my segments being directed by the wonderful Mary Mercado. youtu.be/IWkhw82CFAE?... Enjoy!
youtu.be
[FULL EPISODE] America ByDesign: Season 4 | Episode 6
YouTube video by ByDesign TV
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Kevin Bethune @kevinbethune.com · 06/08/2025
What design ingredients are you using to shape a new experience? Tap in ... www.kevinbethune.com/nonlinear Nonlinear: Navigating Design with Curiosity and Conviction (@mitpress.bsky.social) Available NOW at your favorite bookseller of choice.
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Kevin Bethune @kevinbethune.com · 01/08/2025
6 years of writing ... 2 published books ... 100's of engaged audiences ... 1000's of curious readers around the world, building their creative confidence and problem-solving intuition. Tap in. www.kevinbethune.com P.S. - If these books have resonated with you, please leave a positive review. 🙏🏽❤️
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Kevin Bethune @kevinbethune.com · 28/07/2025
Tap in ... www.kevinbethune.com/nonlinear Nonlinear: Navigating Design with Curiosity and Conviction @mitpress.bsky.social Available in hardcopy & e-book at your favorite bookseller of choice.
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Kevin Bethune @kevinbethune.com · 24/07/2025
Tap in ... www.kevinbethune.com/nonlinear Nonlinear: Navigating Design with Curiosity and Conviction (@mitpress) Available in hardcopy & e-book at your favorite bookseller.
“Part of recognizing who I am, and who the folks I’m representing are, is that I will consciously rebel against the challenges we face with hope, faith, optimism, curiosity, and creativity.  I am.”

Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press)
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Kevin Bethune @kevinbethune.com · 17/07/2025
In Episode 8 (Season 3) of America ByDesign, I had the privilege of covering Joe DiMaggio Children’s Hospital’s recent expansion. Check it out! youtu.be/SevSrM4Fmis?... ByDesign TV CBS #design #architecture
youtu.be
[FULL EPISODE] America ByDesign: Season 3 | Episode 8
YouTube video by ByDesign TV
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Kevin Bethune @kevinbethune.com · 27/06/2025
Grateful for a 2nd opportunity to speak to my friend Philip McKenzie, host of The Deep Dive podcast. We enjoyed an intuitive conversation discussing my 2nd book, Nonlinear (@mitpress.bsky.social) Spotify 🔊 open.spotify.com/episode/09SX... Apple Podcast 🔊 podcasts.apple.com/us/podcast/e...
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Kevin Bethune @kevinbethune.com · 24/06/2025
A welcome snippet describing my recent onboarding as a new cast member on America ByDesign on CBS! Special thanks to the ByDesign team! Full convo here: youtu.be/FLwVkXuMc44?... See the announcement on ByDesign's site: www.bydesign.global P.S. - Nonlinear (@mitpress) gets a shout out too!
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Kevin Bethune @kevinbethune.com · 18/06/2025
After a journey of zigs & zags, curiosity has always been my defining thread ... there was something to codify in these 2 books. Available NOW / @mitpress.bsky.social: kevinbethune.com/nonlinear kevinbethune.com/reimagining-design With gratitude, k.g.b.
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Kevin Bethune @kevinbethune.com · 09/06/2025
Friends, My "Unlocking Strategic Innovation through Effective Design Leadership" course on Maven is now open for enrollment! Join cohort 5 for a fast paced 2-week hybrid learning experience aimed to open your creative aperture! Cohort #5 - June 30th - July 12th! maven.com/kevin-bethun...
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Kevin Bethune @kevinbethune.com · 07/06/2025
Nonlinear: Navigating Design with Curiosity and Conviction (@mitpress) A book to elevate your creative intuition … for designers and non-designers alike, who are navigating an increasingly multidisciplinary world. kevinbethune.com/nonlinear
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Kevin Bethune @kevinbethune.com · 09/05/2025
Nonlinear made an epic stop in SF for Figma's Config 2025.
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Kevin Bethune @kevinbethune.com · 02/05/2025
It’s official! 🙏🏽❤️🥹📺✨
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Kevin Bethune @kevinbethune.com · 01/05/2025
Friends, I'm sitting on a rather exciting announcement ... I'm just waiting for the "ink to dry". 🥹🫣😅 #staytuned ... ByDesign TV
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Kevin Bethune @kevinbethune.com · 21/04/2025
Hi friends, LIMITED seats! ... join us for the 4th cohort of my virtual course on Maven, "Unlocking Strategic Innovation through Effective Design Leadership" REGISTER - (Apr. 28 kickoff - May 10th): maven.com/kevin-bethun... (use code: MAVEN10 for a 10% discount) See you in class! - k.g.b.
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Kevin Bethune @kevinbethune.com · 22/04/2025
Eye of the tiger ✨ Rapid sketch in procreate.
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Kevin Bethune @kevinbethune.com · 21/04/2025
Hi friends, LIMITED seats! ... join us for the 4th cohort of my virtual course on Maven, "Unlocking Strategic Innovation through Effective Design Leadership" REGISTER - (Apr. 28 kickoff - May 10th): maven.com/kevin-bethun... (use code: MAVEN10 for a 10% discount) See you in class! - k.g.b.
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Frank Kumli @frankkumli.bsky.social · 18/04/2025
Design: The Key to Unlocking Meaningful Innovation! We need to comprehend #design ’s complexities and nuances as we navigate that forest of ambiguity in pursuit of unlocking meaningful #innovation Great read by @kevinbethune.com! www.linkedin.com/posts/kumli_...
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Kevin Bethune @kevinbethune.com · 14/04/2025
This weekend, I had the privilege of joining my fellow honorees for the Curious 100 celebration at the Eames Archives (Eames Institute). Learn more about The Curious 100: www.eamesinstitute.org/curious-100/... P.S. - yes, that's a metal cast Eames Lounge Chair I'm sitting on ❤️
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Kevin Bethune @kevinbethune.com · 08/04/2025
My "Unlocking Strategic Innovation through Effective Design Leadership" course on Maven is now open for enrollment! Join cohort #4 for a fast paced 2-week hybrid learning experience aimed to open your creative aperture! REGISTER: maven.com/kevin-bethun... (Use code "MAVEN10" for a 10% discount)
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Kevin Bethune @kevinbethune.com · 03/04/2025
A spring break for the record books ... Had the pleasure of experiencing Japan's wonders through the lens of my wife and son's first time to Tokyo & Kyoto, and especially during sakara season. Travel breeds special manifestations of curiosity, growth and perspective.
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Kevin Bethune @kevinbethune.com · 28/03/2025
In case you missed it … Last week’s Print Magazine book club with the wonderful Debbie Millman - featuring Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press) with yours truly 🙏🏽❤️🥹 WATCH here: www.printmag.com/book-club/no...
printmag.com
Navigate Ambiguity With an Open Aperture: Book Club Recap With Kevin Bethune – PRINT Magazine
"Nonlinear does not need to mean divorcing yourself from the deadlines. This is about a parallel path around exploration," says Kevin Bethune. Register to watch the recording of our March Book Club.
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Kevin Bethune @kevinbethune.com · 22/03/2025
Inspiring rendezvous with my friend and mentor @johnmaeda.bsky.social in Los Angeles. 🙏🏽❤️✨
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Kevin Bethune @kevinbethune.com · 21/03/2025
5 years as an author! 2 books to show for it that are making an impact with creatively curious audiences. Thanks @mitpress and everyone for supporting my books 📚🙏🏽❤️✨ Learn more: kevinbethune.com
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Kevin Bethune @kevinbethune.com · 20/03/2025
A "nonlinear" article I just published on LinkedIn www.linkedin.com/pulse/nonlin...
linkedin.com
Nonlinear times require a nonlinear, creative mindset
Let’s face it, we live in “interesting” times. Thanks to the persistent advancements from Moore’s Law, digital has continued to shrink the world and make us ever more connected.
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Kevin Bethune @kevinbethune.com · 19/03/2025
Join us tomorrow! 1PM PST / 4PM EST PRINT Magazine's Book Club with the amazing Debbie Millman and Steven Heller! www.printmag.com/book-club/zi...
printmag.com
Zig and Zag with Kevin Bethune at our Next PRINT Book Club – PRINT Magazine
For our March Book Club discussion, we welcome multidisciplinary designer and bestselling author Kevin Bethune to discuss his new book 'Nonlinear.'
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Kevin Bethune @kevinbethune.com · 11/03/2025
Friends, I'm incredibly moved to have been included in The Eames Institute's inaugural Curious 100 community of honorees that exemplify curious problem-solvers driving meaningful change. So humbled to be a part of this! Meet the honorees: www.eamesinstitute.org/curious-100/... #curious100
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Kevin Bethune @kevinbethune.com · 10/03/2025
Friends, Lots of cool updates coming out in tomorrow morning's dreams • design + life newsletter! If you haven't ... please sign up by entering your name & email in the footer on any page on our website: www.dreamsdesignandlife.com Thanks! - KB
dreamsdesignandlife.com
dreams • design + life
dreams • design + life is a think-tank that delivers design & innovation services using a human-centered approach. Inspired by Kevin Bethune's multidisciplinary career, we operate at the intersection ...
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Kevin Bethune @kevinbethune.com · 08/03/2025
Friends, It's been just over 1 month since Nonlinear's pub day .. My website includes all sorts of goodies relating to my books and upcoming events. www.kevinbethune.com As you read Nonlinear, consider ... • leaving a "+" rating & review • ordering in bulk • requesting a keynote Thanks!
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Kevin Bethune @kevinbethune.com · 07/03/2025
Thank you @jonfortt.bsky.social for having me back on Fortt Knox / @cnbc.com to talk "Nonlinear" + generative AI. www.youtube.com/live/-huU-rO... Friends - check out our conversation and share with your networks. FYI - Nonlinear is available NOW (@mitpress.bsky.social) kevinbethune.com/nonlinear
youtube.com
Kevin Bethune, Author: Nonlinear. A Fortt Knox Update
YouTube video by Fortt Knox
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Kevin Bethune @kevinbethune.com · 05/03/2025
Our Nonlinear book event at the MIT Museum was a blast! Thank you to all who came out yesterday evening. Special thanks to @mitpress.bsky.social, the MIT Museum, and MIT MAD (Morningside Academy for Design) for partnering to make this happen.
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Kevin Bethune @kevinbethune.com · 01/03/2025
Flashback to last month's rollout of Nonlinear to NYC audiences ... this video is a fireside conversation with my brother Larry Ossei-Mensah (co-founder of Art Noir) at Soho House Ludlow House. Enjoy: youtu.be/GHUjiN_aF94?...
youtu.be
NYC Launch Event - Nonlinear: Navigating Design with Curiosity and Conviction (Feb. 2025)
YouTube video by dreams • design + life
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Design Observer @designobserver.com · 27/02/2025
What does it mean to be a good ally now? @emcg.bsky.social asks @kevinbethune.com, and his answer is simple but powerful: we need to see each other beyond titles, to recognize full humanity, nuance, and value. Watch this clip and stream the full conversation on our YouTube channel.
youtube.com
What does it mean to be a good ally now? #interview #trust #leadership
YouTube video by Design Observer
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Kevin Bethune @kevinbethune.com · 25/02/2025
Cambridge & Boston friends - Join us next Tuesday evening! We’ll discuss my new book #Nonlinear and have a book signing! Tickets: tickets.mitmuseum.org/events/0194d...
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Design Observer @designobserver.com · 24/02/2025
What makes a courageous team? Trust, service, and collaboration. @kevinbethune.com and @emcg.bsky.social explore how true leadership is built through action. "You can't lead anyone without trust." Watch this clip & stream the full convo on our YouTube.👇 #DesignJuiceLive #Nonlinear
youtube.com
The Power of Trust: Kevin Bethune on Courageous Leadership and Design #interview #design
YouTube video by Design Observer
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MIT Press @mitpress.bsky.social · 24/02/2025
Join acclaimed designer @kevinbethune.com and MITDesignX Faculty Director Svafa Grönfeldt on March 4th at MIT Museum, where they'll explore a nonlinear approach to navigating design's nuances in pursuit of meaningful innovation. Link for tickets: bit.ly/42TiCcg #design
Hard copy of "Nonlinear" by Kevin Bethune stood upright on a table.
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Kevin Bethune @kevinbethune.com · 21/02/2025
Check out the latest episode of Design Better where Elijah, Aarron and I discuss my new book, Nonlinear! open.spotify.com/episode/5N3X...
open.spotify.com
Kevin Bethune: Nonlinear—Navigating Design with Curiosity and Conviction
Design Better · Episode
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MIT Press @mitpress.bsky.social · 20/02/2025
"When we design something new that captures someone’s attention, what path of new utility are we actually creating for them?" In an excerpt from "Nonlinear," @kevinbethune.com explains how brands can escape the "infinity loop":
fastcompany.com
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Kevin Bethune @kevinbethune.com · 19/02/2025
Please enjoy this 30-min "nonlinear" recap of last week's NYC launch event for Nonlinear: Navigating Design with Curiosity and Conviction (MIT Press). Special thanks to Larry Ossei-Mensah (co-founder - ARTNOIR) for moderating! youtu.be/GHUjiN_aF94?... BUY Nonlinear: kevinbethune.com/nonlinear
youtu.be
NYC Launch Event - Nonlinear: Navigating Design with Curiosity and Conviction (Feb. 2025)
YouTube video by dreams • design + life
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Kevin Bethune @kevinbethune.com · 10/02/2025
Friends, Please enjoy this 15-minute "nonlinear" recap of our LA launch event for Nonlinear: Navigating Design with Curiosity and Conviction (@mitpress.bsky.social). We had a great time! youtu.be/gGMnjXnd2hc Special thanks to Andia Winslow for moderating, and Langdon Park Capital for sponsoring!
youtu.be
LA Launch Event - Nonlinear: Navigating Design with Curiosity and Conviction (Feb. 2025)
YouTube video by dreams • design + life
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Kevin Bethune @kevinbethune.com · 07/02/2025
To help me shake a nagging cough … my Habesha wife made me “fire tea” loaded with spices … I can’t feel my insides anymore 🥵🥵🥵
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Design Observer @designobserver.com · 07/02/2025
If you missed Nonlinear: Navigating Design with Curiosity and Conviction is now available. This insightful conversation with @kevinbethune.com and @emcg.bsky.social explores how curiosity and conviction can lead to transformative design journeys. 👇 Watch below, and let us know what you think!
youtu.be
Nonlinear: Navigating Design with Curiosity and Conviction | A Design Observer Live Conversation
YouTube video by Design Observer
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Kevin Bethune @kevinbethune.com · 06/02/2025
Special thanks to @fastcompany.com (👋🏾 @ctrlzee.bsky.social) for publishing an adapted excerpt from Nonlinear (@mitpress.bsky.social) on Nonlinear's pub day! www.fastcompany.com/91270765/how... Available NOW (in hardcopy and e-book formats): kevinbethune.com/nonlinear
fastcompany.com
How can we escape the ‘infinity loop?’
Instead of encouraging people to buy things they don’t need, how can we creatively and intuitively deliver what they do need?
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dustin hostetler @upso.bsky.social · 05/02/2025
Congrats to @kevinbethune.com on the launch of his new book 'Nonlinear', with a foreword by @johnmaeda.bsky.social no less! If you missed the pre-order, you can learn more, and grab a copy here: www.kevinbethune.com/nonlinear #design
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Michael DiTullo @d2lo.bsky.social · 04/02/2025
So proud of my friend @kevinbethune.com , his second book on design and innovation comes out today! Check it out here: www.kevinbethune.com/nonlinear #industrialdesign #designthinking #designprocess #designstrategy #designsky
kevinbethune.com
Nonlinear — Kevin Bethune
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