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Kev Brown @kevbrown.co.uk · 15/11/2025

You can read the full piece on FanCircles site blog. #brands #marketing #fandom #loyalty

Kev Brown @kevbrown.co.uk · 15/11/2025

I have written a piece that breaks this down clearly. What fandom really is. How it works for brands. And why direct-to-fan thinking is essential for anyone who wants loyalty rather than surface attention.

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Kev Brown @kevbrown.co.uk · 15/11/2025

You only see that when you own the connection.

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Kev Brown @kevbrown.co.uk · 15/11/2025

It is about having a group of people who stay with you because they believe in what you stand for.

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Kev Brown @kevbrown.co.uk · 15/11/2025

It means they are invested. It means they are choosing you, not just glancing at you. This is what often gets missed. Fandom is not about being seen by everyone.

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Kev Brown @kevbrown.co.uk · 15/11/2025

It means they care enough to take a step.

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Kev Brown @kevbrown.co.uk · 15/11/2025

When someone gives you their email or joins your community it tells you something no follower count ever will.

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Kev Brown @kevbrown.co.uk · 15/11/2025

Creators. Music artists. Anyone who needs an audience that actually cares. Direct-to-fan is not a trend. It is simply the clearest way to understand who supports you.

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Kev Brown @kevbrown.co.uk · 15/11/2025

They communicated clearly. They built loyalty. That same approach applies to everyone now: Brands.

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Kev Brown @kevbrown.co.uk · 15/11/2025

The real signals come from something far more human and far more reliable: 👉 Who takes action 👉 Who signs up 👉 Who stays close 👉 Who wants a direct relationship 👉 Who makes space for your brand in their daily life This is why the most successful brands focus on direct connection.

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Kev Brown @kevbrown.co.uk · 15/11/2025

None of it proves loyalty.

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Kev Brown @kevbrown.co.uk · 15/11/2025

The problem is that most of the vanity numbers people look at today simply do not tell that story. Views disappear quickly. Follower counts look big but rarely do anything. Socials can look impressive but don't show commitment.

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Kev Brown @kevbrown.co.uk · 15/11/2025

Not surface engagement. Real loyalty. The kind that comes from people who choose you because they feel a connection to what you do.

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Kev Brown @kevbrown.co.uk · 15/11/2025

Every brand wants reach. But the brands that grow consistently all have something far stronger. They have fandom.

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Kev Brown @kevbrown.co.uk · 06/10/2025

Would you rather have 100,000 followers OR 1,000 real fans?

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Kev Brown @kevbrown.co.uk · 28/09/2025

We’re live with our new platform for any size influencer and music artists. A quick click on a link or QR code and you own that relationship with your fan directly and can send mobile notifications to them when YOU want, on YOUR terms and link fans to anywhere. It’s short form messaging and works

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Kev Brown @kevbrown.co.uk · 15/09/2025

Remember the difference. 🔴 Streaming platforms are bad for new artists. 🟢 Streaming as a medium is good.

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Kev Brown @kevbrown.co.uk · 15/09/2025

As as for discovery? Spotify for discovery as made up - to make you fall for the fear of missing out, unless you’re a major label who has the strange superpower to place their music along side other major artists. Funny that!

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Kev Brown @kevbrown.co.uk · 15/09/2025

Why give streaming platforms first dibs on new music in the first place? It’s the same as a movie being released on Netflix before cinema right?

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Kev Brown @kevbrown.co.uk · 15/09/2025

The bigger question I put is, should new music be released on streaming platforms on release day in the first place? - Why not hold it back, make it scarce. - Why not release physical before release to streaming networks? - Why not sell the album/EP/song on Amazon and bandcamp first?

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Kev Brown @kevbrown.co.uk · 15/09/2025

The issue with Spotify is that of course they don’t pay enough to music creators. But the model was never meant to be fair to artists either. It was meant to favor the majors with their back catalogs that were sitting on shelves doing nothing.

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Kev Brown @kevbrown.co.uk · 24/06/2025

If you’re an influencer any any platform from BlueSky to #YouTube to #Instagram this will change the way you communicate with you followers. Direct push notifications that reach all of your followers with no algos, and you own the relationship with the follower. You can even see opens and sales!

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Kev Brown @kevbrown.co.uk · 06/03/2025

Daniel Ek bags another $29m from Spotify share sale, cashing out close to $700m since 2023 Why is he selling? #spotify

media.tenor.com

a green circle with three black lines on it

ALT: a green circle with three black lines on it

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Kev Brown @kevbrown.co.uk · 18/02/2025

Use mobile notifications to send fans to any website or platform Could be to Spotify, Youtube, Insta, ticket links, merch. This is what the @fancircles.com Wallet Pass will power, and it works for everyone from #influencers to #music artists. Want early access? It’s gonna be $11.99 a month.

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Kev Brown @kevbrown.co.uk · 06/02/2025

I'd love to chat to you about how you could digitally release this directly to fans with www.fancircles.com Let me know if you'd be interested in a chat.

fancircles.com

SuperFan Apps - Complete SuperFan App Platform

SuperFan Apps, powered by FanCircles unique artist branded marketing leading technology. With FanCircles you'll grow revenue & audience.

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Kev Brown @kevbrown.co.uk · 06/02/2025

Spotify gives YOUR royalties to the major labels. The royalties that should be paid out to the owners of tracks on Spotify with less than 1,000 plays isn't simple kept by Spotify, it goes into a ‘distribution pot’ and is is paid out to the major record companies’. Yea, you heard right

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Kev Brown @kevbrown.co.uk · 12/01/2025

Big changes are happening in the music industry in 2025 Musicians can take back the power of their streams

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Kev Brown @kevbrown.co.uk · 30/12/2024

2025 is going to be the biggest shift the music industry has seen since Spotify wrecked the industry.

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Kev Brown @kevbrown.co.uk · 05/12/2024

Looks great. I’d love to talk to you about fan clubs. We run Cody Jinks’s fan app.

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Kev Brown @kevbrown.co.uk · 03/12/2024

Spotify has limited third-party developers’ access to its internal data, a move that is meant to prevent user and music data from being used to train AI models. Bit late. #spotify

developer.spotify.com

Introducing some changes to our Web API

To increase security we are limiting access to certain Web API endpoints for new applications.

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Kev Brown @kevbrown.co.uk · 03/12/2024

Live Nation just majority-acquired a Hollywood influencer management company. Timeline – described by LN as one of Los Angeles’ “premier talent management firms”

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Kev Brown @kevbrown.co.uk · 03/12/2024

Social media platforms like Instagram and X, rely on hate to exist. If you allow hateful comments, people fight. When that happens it generates more ad space. Sadly there’s more money in hateful comments and the algos accommodate this. Social media platform revenue comes from ads. Enough said.

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Kev Brown @kevbrown.co.uk · 02/12/2024

We don’t get these issues. So we’re doing something right. I appreciate your reasoning though.

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Kev Brown @kevbrown.co.uk · 02/12/2024

Sorry to hear about that situation. Doesn’t sound nice at all. What we do on these situations is ban the user, and as they are IDd, they wouldn’t be able to get back in to stalk. We take it very seriously.

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Kev Brown @kevbrown.co.uk · 02/12/2024

I didn’t read your links, no, sorry. I’m saying from my experience of running 70+ fan club apps for artists, this isn’t the case for us at @fancircles.com

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Kev Brown @kevbrown.co.uk · 02/12/2024

Hey man that’s cool. I just like that people can actually debate on here rather than hate, like on the platform we all probably came from. 👍🏼

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Kev Brown @kevbrown.co.uk · 02/12/2024

In practise, if the platform only allows validated accounts, trolling all but stops. I have over one million people on our music artist platforms at @fancircles.com, and they cultivate a very healthy environment for both the fans and artists. We’ve been A/B testing this for over 7 years now.

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Kev Brown @kevbrown.co.uk · 02/12/2024

Each platform has its own rules and it’s your choice to join in or not. What I like about this platform is, I personally put more weight on comments that are from “trusted” sources than none trusted I think as the platform grows it will become a very important metric. It’s not perfect but progress

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Kev Brown @kevbrown.co.uk · 02/12/2024

You can make one up of course, but if you want to build a professional reputation, or maintain a professional reputation there’s zero point doing that. There’s a big difference in the way people act when they have one profile, and build a much better environment for all of its users rather than hate

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Kev Brown @kevbrown.co.uk · 02/12/2024

Facebook and LinkedIn both require it. They have done pretty well. I also run social platforms for music artists, celebs, cult ATC show and alternative groups, and in those communities, everyone is not only happy, but proud to not have to hide behind fake names.

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Kev Brown @kevbrown.co.uk · 02/12/2024

I think it’s essential to have IDs on platforms. Look at the difference between say LinkedIn and Twitter. On linked in you take care what you write, because you have one ID and it’s your reputation. On X, it’s the opposite. You can hind behind a fake ID. This breeds hate, lies and baseless comments

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Kev Brown @kevbrown.co.uk · 28/11/2024

Thanks @caucheta.bsky.social Everyone is so friendly on BlueSky :)

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Kev Brown @kevbrown.co.uk · 28/11/2024

Direct to fan is finally being heard!

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