iiinova — where your digital self keeps evolving

Kev Brown @kevbrown.co.uk · 15/11/2025

Every brand wants reach. But the brands that grow consistently all have something far stronger. They have fandom.

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Kev Brown @kevbrown.co.uk · 06/10/2025

Would you rather have 100,000 followers OR 1,000 real fans?

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Kev Brown @kevbrown.co.uk · 28/09/2025

We’re live with our new platform for any size influencer and music artists. A quick click on a link or QR code and you own that relationship with your fan directly and can send mobile notifications to them when YOU want, on YOUR terms and link fans to anywhere. It’s short form messaging and works

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Kev Brown @kevbrown.co.uk · 15/09/2025

The issue with Spotify is that of course they don’t pay enough to music creators. But the model was never meant to be fair to artists either. It was meant to favor the majors with their back catalogs that were sitting on shelves doing nothing.

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Kev Brown @kevbrown.co.uk · 24/06/2025

If you’re an influencer any any platform from BlueSky to #YouTube to #Instagram this will change the way you communicate with you followers. Direct push notifications that reach all of your followers with no algos, and you own the relationship with the follower. You can even see opens and sales!

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Kev Brown @kevbrown.co.uk · 06/03/2025

Daniel Ek bags another $29m from Spotify share sale, cashing out close to $700m since 2023 Why is he selling? #spotify

media.tenor.com

a green circle with three black lines on it

ALT: a green circle with three black lines on it

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Kev Brown @kevbrown.co.uk · 18/02/2025

Use mobile notifications to send fans to any website or platform Could be to Spotify, Youtube, Insta, ticket links, merch. This is what the @fancircles.com Wallet Pass will power, and it works for everyone from #influencers to #music artists. Want early access? It’s gonna be $11.99 a month.

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Kev Brown @kevbrown.co.uk · 06/02/2025

Spotify gives YOUR royalties to the major labels. The royalties that should be paid out to the owners of tracks on Spotify with less than 1,000 plays isn't simple kept by Spotify, it goes into a ‘distribution pot’ and is is paid out to the major record companies’. Yea, you heard right

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Kev Brown @kevbrown.co.uk · 12/01/2025

Big changes are happening in the music industry in 2025 Musicians can take back the power of their streams

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Kev Brown @kevbrown.co.uk · 30/12/2024

2025 is going to be the biggest shift the music industry has seen since Spotify wrecked the industry.

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Kev Brown @kevbrown.co.uk · 03/12/2024

Spotify has limited third-party developers’ access to its internal data, a move that is meant to prevent user and music data from being used to train AI models. Bit late. #spotify

developer.spotify.com

Introducing some changes to our Web API

To increase security we are limiting access to certain Web API endpoints for new applications.

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Kev Brown @kevbrown.co.uk · 03/12/2024

Live Nation just majority-acquired a Hollywood influencer management company. Timeline – described by LN as one of Los Angeles’ “premier talent management firms”

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Kev Brown @kevbrown.co.uk · 03/12/2024

Social media platforms like Instagram and X, rely on hate to exist. If you allow hateful comments, people fight. When that happens it generates more ad space. Sadly there’s more money in hateful comments and the algos accommodate this. Social media platform revenue comes from ads. Enough said.

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Kev Brown @kevbrown.co.uk · 28/11/2024

What metal bands are touring at the moment? #metal #metalmusic #matalband

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Reposted by Kev Brown

liz pelly @lizpelly.bsky.social · 23/09/2024

Today's the day. This is the cover for my forthcoming book MOOD MACHINE: The Rise of Spotify and the Costs of the Perfect Playlist, out January 7, 2025. Pre-orders are available via Greenlight Books in Brooklyn. More info here: lizpelly.info/book

The cover for MOOD MACHINE: The Rise of Spotify and the Costs of the Perfect Playlist by Liz Pelly depicts a series of boxes, some containing colors and shapes and others including stock photos of individuals that reflect the various "moods & activities" of popular playlist categories (sleeping, working, exercising, chilling, etc)

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Reposted by Kev Brown

FanCircles @fancircles.com · 26/11/2024

🎵 Attention Artists & Managers! FanCircles is the #1 leading fan club platform for web and mobile. - Grow fan engagement - Offer exclusive experiences - Sell more merch and tickets - Grow your community like never before. 🚀 #music #superfans #musicindustry

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Kev Brown @kevbrown.co.uk · 26/11/2024

What if you streamed your new album via your website and could earn 22x more than uploading it to Spotify? I've been analysing the potential of a direct music distribution strategy using Google and Meta retargeting pixels to earn more than what Spotify pays out. The results are pretty interesting.🧵

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Kev Brown @kevbrown.co.uk · 26/11/2024

Pink grosses nearly $700 million from her tour & nobody blinks. Ask most people about #Pink (unless their a fan of course), they'd probably say, "what happened to her?" Around 11 m people follow Pink on socials - Drakes 144m - Taylor Swift 284m Just shows followers don't matter. Fandom does!

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Reposted by Kev Brown

Nadine Shah @nadineshah.bsky.social · 17/11/2024

Once more. Bringing it home. This time Dublin. December 17th. Red Roses For You. 3arena.ie/events/the-p...

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Kev Brown @kevbrown.co.uk · 24/11/2024

Music artists: When you consider a premium tier for fans on whatever platform you choose (such as Patreon or @fancircles.com) here’s the most important thing you must do. Make subscriptions yearly. Not monthly.

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Kev Brown @kevbrown.co.uk · 24/11/2024

Music streaming platform pay ~$17,000 per 10 million plays. If you’re with a label your likely to get ~$1,700 for 10 million plays How many artists do you know that get 10 million plays? #spotify doesn’t work for new music. It works only for albums who have decades of already record catalog

media.tenor.com

a green spotify logo with three lines on a black background

ALT: a green spotify logo with three lines on a black background

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Reposted by Kev Brown

Grains @handle.invalid · 24/11/2024

If @bsky.app had something like Twitter Spaces, I could leave Twitter forever! RT if you agree.

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Kev Brown @kevbrown.co.uk · 24/11/2024

@posthuman.bsky.social thanks for creating the music industry list 🔥

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Kev Brown @kevbrown.co.uk · 24/11/2024

$100,000 from 1,000 fans a year? Does that sound difficult? Want to know how to make it possible? Superfan apps. Yep, it's the latest buzzword in the #music industry, but what are #superfan apps and how do you get in on the action?

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Reposted by Kev Brown

Joe Tavano @joetavano.bsky.social · 23/11/2024

Hey Indie musicians! Send me your #Spotify links to your best #rock, #pop, and mellow songs for inclusion on my playlists that I will now be posting here instead of toxic Twitter! #indiemusic #music #musicians #indie #songwriter

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Kev Brown @kevbrown.co.uk · 24/11/2024

I wanted to introduce what I do. I run @fancircles.com & we create artist branded #superfan apps. We've been doing this for a while, and a bit like @bsky.app, we were early. But, this year things have changed and we now have over 1m people over 70 artist apps generating artists $100k per 1,000 fans.

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Kev Brown @kevbrown.co.uk · 24/11/2024

People are exploiting #Spotify ’s playlist descriptions to help with their SEO and to help spread Malware🎵 How? Spotify has a strong SEO reputation and pages are ranked highly, making it great for backlinks. I’ve found 50 links to #malware & other dodgy pirated software in playlists descriptions.

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Kev Brown @kevbrown.co.uk · 24/11/2024

Are streaming platforms really helping artists? No The music industry followed a simple cycle: radio played songs, listeners tuned in, fans bought music. That cycle is broken We need to measure fans, not listeners Streaming is great, but streaming networks don’t work for artists.

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Reposted by Kev Brown

Pop Base @popbase.tv · 21/11/2024

Billie Eilish has been named Apple Music’s Artist of the Year.

Photo of Billie Eilish holding Apple Music Artist of the Year plaque.

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Kev Brown @kevbrown.co.uk · 24/11/2024

Well here we go. Free with X and making my first post on BlueSky. I run #superfan apps for music artists. Please connect and I’ll keep you up to date with what we’re doing and how 1,000 fans can generate $100,000 per year

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