iiinova — where your digital self keeps evolving

DM: "any tips for growing" Me: "Post the thing. Post the next thing. And the next - But have them all be something that even you would watch more than once." #CreateWithPurpose

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KawaiiGuy @kawaiiguy.com · 03/10/2026

This is a habit I've been trying to build, and I encourage you to do the same: Cut three clips the same night the stream ends, before you sleep. The clip you cut tomorrow is the one you never cut. #CreateWithPurpose

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KawaiiGuy @kawaiiguy.com · 03/10/2026

What's the one piece of creator advice you followed that made your show worse?

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KawaiiGuy @kawaiiguy.com · 02/10/2026

Which controller do you think is better? The Super Famicom -or- Super Nintendo I'm partial because one is much more colorful.

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KawaiiGuy @kawaiiguy.com · 02/10/2026

Tarepanda is a panda who lies flat on the floor and rolls to get places. AKA my spirit animal.

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KawaiiGuy @kawaiiguy.com · 01/10/2026

In the next two days - Make something for yourself that you never post online. Not every hobby, passion or experiment needs to be "content". #CreateWithPurpose

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KawaiiGuy @kawaiiguy.com · 01/10/2026

I am fully convinced that there is no perfect time for posting and a lot of the theories around it are BS. It is defined my only your relationship with your viewers and the expectations you set. Aside from that, distribute freely when people are awake and hope that the algorithms like you.

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KawaiiGuy @kawaiiguy.com · 30/09/2026

YouTube Analytics: "Your video is getting 40% more views than usual." Me: "My family back home must have looooved this one."

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KawaiiGuy @kawaiiguy.com · 30/09/2026

Even then, having some backup revenue coming from somewhere else is likely necessary. #CreateWithPurpose

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KawaiiGuy @kawaiiguy.com · 30/09/2026

Never EVER quit your job because you had one good month online as a creator. Give it at least 3-6 months to gauge sustainability (both on algorithm/audience side and your creative side) before taking any form of a leap into this.

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KawaiiGuy @kawaiiguy.com · 29/09/2026

Want to give major props to @Streamlabs - Their multi-streaming capability has so far been the easiest to use in the market for me (from titling to ingestion to dual format) with now sending four signals out. This is not an ad - just general appreciation for clean, easy to use software.

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KawaiiGuy @kawaiiguy.com · 29/09/2026

Bad Answers Only: Rilakkuma has a zipper on his back, and San-X has never told us what's inside. WHAT IS INSIDE RILAKKUMA?

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KawaiiGuy @kawaiiguy.com · 28/09/2026

Me at 9pm, picking up my phone: "I'll just check the comments before going to bed." Me at 9:10pm, putting my phone down: "Well that was an awful mistake."

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KawaiiGuy @kawaiiguy.com · 28/09/2026

If empty rooms are a trend with your shows, stop broadcasting and start marketing to get folks in. Sell them on why they should watch. Hoping for a lucky placement or raid is about as productive as waiting for money to fall from the sky.

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KawaiiGuy @kawaiiguy.com · 28/09/2026

If you start your livestreams silent and waiting for an audience to appear to talk, you're doing it absolutely wrong. Talk to the empty room if you have to. It's still the show - so make it worth watching to any passerby.

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KawaiiGuy @kawaiiguy.com · 27/09/2026

Ramen Ticket Machine: "Insert Coins" Every First Time Traveler to Japan:

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KawaiiGuy @kawaiiguy.com · 27/09/2026

For those of us who have been building for 20+ years now on the internet: I dunno about you, but I am starting to get frustrated with the new era of viewer who keeps asking to see a permit.

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KawaiiGuy @kawaiiguy.com · 26/09/2026

Airline: "Your baggage is 10 pounds overweight." Me: "Excuse me - There are Pokemon in there and they have names."

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KawaiiGuy @kawaiiguy.com · 26/09/2026

Usage rights means that the brand can run your content in their advertising for a set period of time. Don't hand this over for free, but don't scare them off either. Make sure it is a part of the line items in offer. #CreateWithPurpose

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KawaiiGuy @kawaiiguy.com · 26/09/2026

If a brand asks you for usage rights during a campaign, know that that is an entirely separate price than the creation of the work and posting on your own channel.

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KawaiiGuy @kawaiiguy.com · 25/09/2026

Why do I always eat convenience store food when I'm in Japan? 1) It's delicious 2) It's cheap 3) How else would I have money for plushies?

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KawaiiGuy @kawaiiguy.com · 25/09/2026

For anyone who's been to Japan more than once: What is the one thing that you pack now that you didn't pack the first time? (and why is it a pocket fan?)

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KawaiiGuy @kawaiiguy.com · 24/09/2026

For the overwhelming majority of creators, their average returning viewership is 5% of their following. If 95 out of 100 people coming to your shows or videos are people who have never seen you before, what are some things you can do to ensure you're greeting these new viewers appropriately?

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KawaiiGuy @kawaiiguy.com · 24/09/2026

There is a difference between 1) Observation and 2) Comparison Observation is watching what works and asking why. Comparison is checking someone else's numbers and doomscrolling on the thought. Keep the first habit. Ditch the second. #CreateWithPurpose

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KawaiiGuy @kawaiiguy.com · 23/09/2026

Happy Birthday, Nintendo! 137+ years and counting!! Thank you for everything you've brought to this world💖

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KawaiiGuy @kawaiiguy.com · 23/09/2026

Chat at 2 viewers: "Why do you only have 2 viewers?" Chat at 20 viewers: "Why do you only have 20 viewers?" Chat at 200 viewers: "Why do you only have 200 viewers?"

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KawaiiGuy @kawaiiguy.com · 23/09/2026

The post you spend the least amount of time on will almost always outperform the ones you sit on, craft, or 'perfect' over hours. Don't lose the actual statement you want to make by spending too much time on the process.

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KawaiiGuy @kawaiiguy.com · 22/09/2026

Before you add another alert or overlay, another camera or countdown, ask yourself this question: If everything on screen went black except for you and maybe the game, would the show still work? If the answer is no, the extras are covering for something in the execution that you should fix first.

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KawaiiGuy @kawaiiguy.com · 22/09/2026

One of the greatest toy stores in Omotesando/Harajuku is Kiddy Land. It is a must visit for anyone who is a fan of character goods! They have been crushing it since 1950 - and in an era where toy stores are hard to come across, it continues to be a breath of fresh air. buff.ly/lVXqD0U

youtube.com

Is Kiddy Land the BEST Character Shop in Tokyo? (Chiikawa, Ghibli & More)

I went to Kiddy Land to see if it's really the best character shop in Tokyo, Chiikawa and Ghibli included~ ▶️ Subscribe ▶ https://bit.ly/KawaiiGuyYT 💞 Live on Twitch ▶ https://twitch.tv/kawaiiguy …

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KawaiiGuy @kawaiiguy.com · 21/09/2026

YouTube: "Your viewers also watch..." Me: "If you show me another Mr. Beast slop video I am closing this tab."

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KawaiiGuy @kawaiiguy.com · 21/09/2026

If you're choosing a game to stream, go with the one you can finish either narratively or by session in a reasonable amount of time. (I have learned this the hard way with choosing games that are over 200+ hours long). Very few people are marking their calendars for Part 31 of anything.

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KawaiiGuy @kawaiiguy.com · 20/09/2026

You know who has never once filmed a morning routine? Gudetama. Dude's been tired for 13 years - Sanrio knows not to push them into the wrong content.

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KawaiiGuy @kawaiiguy.com · 20/09/2026

I just realized that the Nintendo 64 turned 30 this year. I remember my parents put the console on layaway so I could save up for it (Who remembers layaway?) What were ya'lls first memories with the N64?

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KawaiiGuy @kawaiiguy.com · 19/09/2026

When going to Mega Donki in Shibuya (which you likely will do during a trip), try not to go during the day/peak hours unless you absolutely love crowds. Go late at night or early morning and save yourself the anxiety. buff.ly/yp9bZlQ

youtube.com

MEGA DONKI | Shibuya, Tokyo, Japan | Don Quijote Multi-Floor Japanese Shop With Me

I shopped through every floor of MEGA DONKI in Shibuya, Tokyo's wild multi-floor Don Quijote~ ▶️ Subscribe ▶ https://bit.ly/KawaiiGuyYT 💞 Live on Twitch ▶ https://twitch.tv/kawaiiguy 📸 Instagram…

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KawaiiGuy @kawaiiguy.com · 18/09/2026

A combination of small investment paid advertising, increased international reach with my Japanese walking/shopping content and shorts visibility have contributed to this moment. (Had to capture the hachi/pachi moment💖) Help me get to 100k -> buff.ly/lANEbHv

buff.ly

KawaiiGuy

I'm Jon Brence, better known across the internet as KawaiiGuy. I’m a full-time content creator, author, producer, and brand ambassador with nearly two decades of experience bridging the gap between…

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KawaiiGuy @kawaiiguy.com · 18/09/2026

👏👏👏👏👏 This past month has been the most substantial month of growth in years on YouTube. At the current growth rate, I might hit 100k+ on my fourth (and most personal channel) within the next three weeks.

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KawaiiGuy @kawaiiguy.com · 18/09/2026

Our friend Pompompurin is proof that you can be 30+ years of age and still rocking with cute culture.

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KawaiiGuy @kawaiiguy.com · 18/09/2026

Average attention spans are continuing to worsen. We are below 50 seconds now on a single screen. If a person gives you 50 seconds of time at any point in any of your programming, is it providing them some form of value? Think about your beginning, middle and end of shows. #CreateWithPurpose

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KawaiiGuy @kawaiiguy.com · 17/09/2026

Capsule Machine: "Hey, I got a whole series of toys you want for only 500 yen a pop!" Me: "I swear to heavens, if you give me two of the same one again...I'm gonna be the one that pops..."

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KawaiiGuy @kawaiiguy.com · 17/09/2026

Imagine if America wasn't so damn backwards due to bad actors, folks in the US would still be able to experience the joys of dressing up as adults (outside of the evening extra-ticketed Halloween parties).

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KawaiiGuy @kawaiiguy.com · 17/09/2026

Tokyo Disneyland still welcomes adult costumes on certain full days for Halloween celebrations (September 15-30 and October 16-31). For more details, check out my friend @tdrexplorer's blog on Halloween Dress-Up Days: buff.ly/3tNVEjL

tdrexplorer.com

Complete Guide to Halloween Costume Days at Tokyo Disney Resort

How you can participate in the costume days at Tokyo Disney Resort and costume ideas!

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KawaiiGuy @kawaiiguy.com · 16/09/2026

My advice to creators: Focus more on yourself and what you want before giving the audience any more keys to decide for you. #CreateWithPurpose

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KawaiiGuy @kawaiiguy.com · 16/09/2026

Every "what do you want to see next?" post from a creator is technically a cry for help. The creator is struggling to figure out what audiences at scale want, and historically what was given to them didn't perform to anticipations.

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KawaiiGuy @kawaiiguy.com · 16/09/2026

Because of that, I am not incentivized to give audiences a broadway-worthy show or even a matinee movie experience. But, imagine what might change if we could dictate our sub prices...

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KawaiiGuy @kawaiiguy.com · 16/09/2026

It's interesting to think about how a Twitch subscription is one person deciding your efforts are worth about $6 a month (a latte in a city).

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KawaiiGuy @kawaiiguy.com · 15/09/2026

Tokyo Game Show is 5 days this year - touted in their marketing as the "LONGEST 5 DAYS" (September 17-21 at Makuhari Messe) For anyone that has felt the pain of the heat, extensive lines, feet after walking in circles on concrete floors...I send you strength to survive the "LONGEST 5 DAYS"

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KawaiiGuy @kawaiiguy.com · 15/09/2026

Just remember this. If you think you hear someone/thing call your name from the dark… no you didn’t. Sleep tight 💤

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KawaiiGuy @kawaiiguy.com · 15/09/2026

DIGIDAY (LAST WEEK): long livestreams are out. clipping is in. ME: it's gonna take 6 hours of mediocre streaming to get that single clip, chief.

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KawaiiGuy @kawaiiguy.com · 14/09/2026

With several hundred copies now in the hands of creators, I cannot wait to see how my book, "Create With Purpose" impacts their lives ahead~ If you have read it (in full or part), I would appreciate a review on Amazon as soon as you can! buff.ly/uHyfTtR #CreateWithPurpose

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