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Kate Hartley

@katehartley.bsky.social
473 followers 273 following 35 posts

Crisis communications, PR, co-founder, Polpeo. Author, Communicate in a Crisis. Co-host of ‘What Just Happened’ Polpeo podcast

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Kate Hartley @katehartley.bsky.social · 10/02/2025
I just asked Meta's AI about the risks of bias in AI, and it tells me it's important to have diverse and representative data and human oversight/review to mitigate risks including erosion of trust. Also that fact-checking is critical in mitigating bias, including human fact-checking. The irony
Image shows a screenshot of Meta Llama text, which reads: 
Fact-checking is crucial in mitigating the risk of bias and misinformation in AI. Here are some reasons why:
Benefits of Fact-Checking
Verifying accuracy: Fact-checking helps verify the accuracy of information used to train AI systems, reducing the risk of perpetuating misinformation.
Detecting bias: Fact-checking can detect biases in data, algorithms, or AI-generated content, enabling corrective action.
Building trust: Fact-checking helps build trust in AI systems by ensuring that information is reliable and accurate.
Improving decision-making: By providing accurate information, fact-checking enables better decision-making and reduces the risk of adverse consequences.
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Kate Hartley @katehartley.bsky.social · 10/02/2025
Researching AI bias, and came across this research from UCL. Short version: if you look at biased data from AI, you're more likely to take on that bias, and you may use it to train AI, leading to more bias. And repeat. www.ucl.ac.uk/news/2024/de...
ucl.ac.uk
Bias in AI amplifies our own biases
Artificial intelligence (AI) systems tend to take on human biases and amplify them, causing people who use that AI to become more biased themselves, finds a new study by UCL researchers.
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Kate Hartley @katehartley.bsky.social · 03/02/2025
We need diversity more than ever, and particularly in managing a crisis. Bringing together different experiences and thinking leads to better outcomes for business
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Kate Hartley @katehartley.bsky.social · 07/01/2025
This is fascinating. Thank you @shayonislynn.bsky.social for spotting it
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Kate Hartley @katehartley.bsky.social · 18/12/2024
This is a really good analysis of what’s next for Syria, from the @chathamhouse.bsky.social team including the always brilliant @haidhaid22.bsky.social Worth a listen podcasts.apple.com/gb/podcast/i...
podcasts.apple.com
Independent Thinking
Politics Podcast · 3 Seasons · Updated weekly
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Kate Hartley @katehartley.bsky.social · 12/12/2024
78% of employees bring their own AI to work (BYOAI), says ex No 10’s Peter Heneghan at the Athens Corporate Comms conference - fairly shocking stat that shows how badly we need policies and strategies about which tools we use and how
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Kate Hartley @katehartley.bsky.social · 12/12/2024
Fantastic to hear from industry colleagues who I admire hugely at the Corporate Communciations conference in Athens @farzanabaduel.bsky.social @richardbagnall.bsky.social and @jrgerlis.bsky.social
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Kate Hartley @katehartley.bsky.social · 03/12/2024
One of the things teams always say to us during a crisis simulation is “We were too slow - we thought we had more time!” There’s a reason for that. And it’s why we all need a challenger in our crisis teams - to keep time and hold us to account polpeo.com/why-every-cr...
polpeo.com
Why every crisis team needs a challenger, holding the team to account | Polpeo
When we run simulation exercises, almost every team says the same thing: “We were too slow to act. Time ran away from us!”
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Kate Hartley @katehartley.bsky.social · 30/11/2024
I think my phone suggestion of who might be in this photo is unfair to the boxer puppy
A picture of a boxer puppy taken with a phone, with an auto suggestion that it could be a photo of Donald Trump
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Kate Hartley @katehartley.bsky.social · 27/11/2024
Fascinating insight into what we should be worried about by the amazing @lucygobag.bsky.social - her book When the Dust Settles is the best crisis preparedness book I’ve ever read.
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Kate Hartley @katehartley.bsky.social · 25/11/2024
Gorgeous but flooded commute today
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Kate Hartley @katehartley.bsky.social · 22/11/2024
I’m starting a crisis comms starter pack here (go.bsky.app/Nb3ZjhF) - it’s early days but recommendations very much welcomed! A lot of crisis experts are not in Bluesky yet so I’ll keep adding as they join
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Kate Hartley @katehartley.bsky.social · 17/11/2024
This is a brilliant article from BBC in Depth on the role of faith and evangelism in US politics. Well worth reading www.bbc.co.uk/news/article...
bbc.co.uk
The Christians who see Trump as their saviour
Many churchgoers consider Trump their hope as more Americans turn away from religion.
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Kate Hartley @katehartley.bsky.social · 17/11/2024
There’s nothing lovelier than someone you don’t know coming up to you and saying they really enjoyed something you’ve done. Best feeling in the world. I’ll be walking on clouds for days
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Kate Hartley @katehartley.bsky.social · 14/11/2024
Happy times at PRCA MENA Dubai
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Kate Hartley @katehartley.bsky.social · 14/11/2024
A bit of winter sun for a few days is a very welcome benefit of speaking on a crisis panel at the PRCA MENA annual conference this year. Sitting outside in the evenings is my favourite thing
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