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Farzana Baduel

@farzanabaduel.bsky.social
838 followers 423 following 441 posts

Communications strategist CEO Curzon PR | BBC Radio 4 🎙️ Host: When It Hits The Fan

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Farzana Baduel @farzanabaduel.bsky.social · 2h
The Bayeux Tapestry is a chance for the British Museum to rebuild trust. Visitor complaints show how much the experience matters. I spoke to Leaf Arbuthnot at @telegraph.co.uk about how a simple apology can help when things go wrong. Link in comments.
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Farzana Baduel @farzanabaduel.bsky.social · 21h
🎙️ This week on BBC Radio 4’s When It Hits The Fan, @davidyelland.bsky.social and I look at Amazon’s battle to win over communities wary of data centres. Plus, the Tory Bayeux Tapestry and why bringing Labradors into politics might not be the wisest PR move. 🐕 🎧 Links to listen in comments
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Reposted by Farzana Baduel
Curzon PR @curzonpr.bsky.social · 06/10/2026
What makes a Baduel Brief? For Leticia Callista, it’s the chance to connect with like-minded peers and explore topics that feel distinctive and relevant. Here she reflects on our latest conversation with William Miller on the world of podcasting. 🎥 #TheBaduelBrief
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Farzana Baduel @farzanabaduel.bsky.social · 06/10/2026
Do we need more podcasts? Perhaps the better question is whether you have something worth listening to. @cipr.co.uk Chief Executive Alastair McCapra joined our latest Baduel Brief and shared his thoughts on what makes a podcast worth our attention. 🎙️ 🎥 Nicy Studios A clip from the evening 👇
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Farzana Baduel @farzanabaduel.bsky.social · 05/10/2026
The latest edition of The Baduel Brief is now on Substack. 🗞️ I reflect on when organisations should speak up and what the creator economy can teach us about finding our voice. Please have a read, and subscribe if you’d like future editions in your inbox. 🙏 Link in comments.
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Farzana Baduel @farzanabaduel.bsky.social · 02/10/2026
The latest Baduel Brief is out. 🗞️ This week I reflect on when organisations should speak up, what the creator economy can teach us about finding our voice, a busy week with the CIPR and updates on PR Has Talent. Have a read and subscribe. 🙏 www.linkedin.com/pulse/findin...
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Finding Your Voice
“The human voice: it’s the instrument we all play.” — Julian Treasure It has been one of those weeks that has taken me from one room to another, from the CIPR Fellows’ Lunch in London to dinner at Bal...
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Farzana Baduel @farzanabaduel.bsky.social · 01/10/2026
PR Has Talent is about more than one night on stage. 🎭 Proceeds from the show will support @sohotheatre.bsky.social New Writing Programme, helping develop new writers and performers. Join us on 17 November and help support the next generation of talent. 🎟️ Ticket link in the comments.
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Farzana Baduel @farzanabaduel.bsky.social · 30/09/2026
🎙️ This week on BBC Radio 4's When It Hits The Fan, @davidyelland.bsky.social and I ask why Britain’s billionaires are suddenly so vocal about leaving. 🤖 Plus, what does OpenAI's struggle to hire a PR chief say about its reputation? 🎧 Listen via links in comments.
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Farzana Baduel @farzanabaduel.bsky.social · 28/09/2026
Does the world really need another podcast? 🎙️ That was the question I put to William Miller at our latest #TheBaduelBrief Connecting worlds is a big part of what we do at @curzonpr.bsky.social, and some of the best conversations that evening came from around the room. A peek into the evening🎥
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Farzana Baduel @farzanabaduel.bsky.social · 28/09/2026
The latest edition of The Baduel Brief is now on Substack. 🗞️ This week, I look at the fight for our attention, the reputational pressures around the Royal Family, and why communications needs to be in the room long before a crisis hits. Please have a read and subscribe. 🙏 Link in comments.
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Farzana Baduel @farzanabaduel.bsky.social · 25/09/2026
I recently joined @abcnewsdesk.bsky.social’ IMPACT x Nightline to offer a comms perspective on Harry and Meghan, their relationship with the Royal Family and the extraordinary attention the story continues to command. 📺 Harry & Meghan: The Return of the Prince is streaming now on Disney+ and Hulu.
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Farzana Baduel @farzanabaduel.bsky.social · 25/09/2026
The latest Baduel Brief is out. 🗞️ After a few weeks of planes and different time zones, I’m writing this edition back home in London. Have a read, and subscribe if you’d like the Baduel Brief in your inbox each week. 🙏 www.linkedin.com/pulse/pay-at...
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Pay Attention
“Attention is the rarest and purest form of generosity.” — Simone Weil Hello again from London.
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Farzana Baduel @farzanabaduel.bsky.social · 24/09/2026
I spoke to @leafarbuthnot.bsky.social at @thetelegraphnews.bsky.social about the evolution of Wayne and Coleen Rooney’s public image. A fascinating piece, with perspectives from Paul Stretford and Jonathan Shalit too. Link in comments.
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Farzana Baduel @farzanabaduel.bsky.social · 23/09/2026
🎙️ This week on BBC Radio 4’s When It Hits The Fan, @davidyelland.bsky.social and I discuss Buckingham Palace breaking with “never complain, never explain”. 🔥 We also look at what happens when private feuds go public. 🎤 And Ed Sheeran’s extraordinarily difficult reputation crisis. Links below
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Farzana Baduel @farzanabaduel.bsky.social · 22/09/2026
Does the world really need another podcast? 🎙️ That was the question at last night’s Baduel Brief, where I sat down with William Miller of Raconteur Studios to explore what makes a podcast distinctive and worth making time for. Thank you to everyone who joined us for another brilliant evening.
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Farzana Baduel @farzanabaduel.bsky.social · 21/09/2026
The latest Baduel Brief is out. 🗞️ Written from Malé, I look at crisis preparedness before the headlines arrive, how AI is changing recruitment and why finding your voice at work matters. Have a read and subscribe 🙏 www.linkedin.com/pulse/back-m...
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Back to the Maldives
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” — Marcel Proust Hello again from Malé.
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Farzana Baduel @farzanabaduel.bsky.social · 18/09/2026
If you’re starting a career in PR, who should you be following? When @tbonegallagher.bsky.social and I updated our guide to breaking into UK PR, we put together a list of people worth following across crisis, measurement, internal comms, inclusion, disinformation and more. Who would you add?
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Farzana Baduel @farzanabaduel.bsky.social · 15/09/2026
When I join a board, one of the first things I ask to see is the risk register. Unlike the other risks, reputational risk is often much less developed, or missing altogether. I spoke about this recently at the launch of the new Crisis Comms for Boards handbook. Link in comments 👇
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Farzana Baduel @farzanabaduel.bsky.social · 14/09/2026
The latest edition of The Baduel Brief is now on Substack. 🗞️ Inside: reflections on PR, reputation and what’s caught my attention this week. Please have a read and subscribe if you’d like future editions in your inbox. 🙏 Link in comments
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Farzana Baduel @farzanabaduel.bsky.social · 11/09/2026
The Baduel Brief is out. 🗞️ September is in full swing. This week: When It Hits the Fan returns, how AI is changing the way young PR practitioners learn, and a little royal tea from @abcnewsdesk.bsky.social ☕️ Have a read and please subscribe. 🙏 www.linkedin.com/pulse/back-f...
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Back in Full Swing
“The beginning is always today.” — Mary Shelley September marks the return to a more familiar rhythm.
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Farzana Baduel @farzanabaduel.bsky.social · 11/09/2026
“I wasn’t listening.” On this week’s When It Hits The Fan, @davidyelland.bsky.social and I look at Nigel Farage’s recent use of the line and why versions of it have appeared in crises before. 🎧 Our new season is now on BBC Sounds, Spotify and Apple Podcasts. 🔗 Link in comments 👇
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Farzana Baduel @farzanabaduel.bsky.social · 11/09/2026
If you’re starting out in PR, keeping up with the industry is useful. Going deeper matters too. David @tbonegallagher.bsky.social and I have included some of the books we’d recommend in our guide to UK PR. 📚 What’s the one book every new PR practitioner should read? Full guide in the comments.
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Farzana Baduel @farzanabaduel.bsky.social · 08/09/2026
This year, I’m delighted to award the CIPR President’s Medal to Rupert Younger and the Sir Stephen Tallents’ Medal to Samantha Seewoosurrun Both have made outstanding contributions to strengthening and championing our profession. Many congratulations to you both. Richly deserved. Link in comments
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Farzana Baduel @farzanabaduel.bsky.social · 08/09/2026
I often get asked what young people need to know to succeed in PR today. @cspenn.com spotted the question when I put it to my LinkedIn network and has devoted his latest Almost Timely News to answering it. Read the full piece via the link in comments
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Farzana Baduel @farzanabaduel.bsky.social · 07/09/2026
The latest edition of The Baduel Brief is now on Substack 🗞️ This edition is about knowing when to switch off, and why sometimes stepping away helps us come back sharper. Have a read, and please subscribe if you like what you see 🙏 🔗 Link in comments 👇
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Farzana Baduel @farzanabaduel.bsky.social · 04/09/2026
Back from Mallorca, back at my desk and back to paying far too much attention to the news. This week’s Baduel Brief is about knowing when to switch off, and why sometimes stepping away helps us come back sharper. Have a read and please subscribe 🙏 www.linkedin.com/pulse/knowin...
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Knowing When to Switch Off
“Almost everything will work again if you unplug it for a few minutes, including you.” — Anne Lamott Hello again from London.
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Farzana Baduel @farzanabaduel.bsky.social · 03/09/2026
On 17 November, the PR industry is taking over @sohotheatre.bsky.social for PR Has Talent. 🎭 All proceeds will support Soho’s new writing and artist work, including its Labs. Applications are still open too. Got a talent the PR world needs to see? Email TheProducers@PRHasTalent.co.uk.
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Farzana Baduel @farzanabaduel.bsky.social · 01/09/2026
One of the occupational hazards of working in PR is forgetting how to switch off. We’re trained to pay attention. To the news, our clients, politics, culture and the conversations happening around us. So I’ve been doing rather less of that in Mallorca.
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Farzana Baduel @farzanabaduel.bsky.social · 28/08/2026
The Baduel Brief is out. 🗞️ This week, from Mallorca: Dolly Parton’s legacy, the creative side of Malé and an Edinburgh Fringe discovery. Have a read and please subscribe. 🙏 www.linkedin.com/pulse/what-w...
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What We Leave Behind
“Don’t get so busy making a living that you forget to make a life.” — Dolly Parton Hello from Mallorca, where I am taking a week’s summer break with my family.
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Farzana Baduel @farzanabaduel.bsky.social · 26/08/2026
I often start my day walking Dante while listening to a podcast. 🐶🎧 For anyone starting out in PR, listening is a great way to learn from people already doing the work. David @tbonegallagher.bsky.social and I have shared our recommendations, from Stories and Strategies to When It Hits the Fan.
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Farzana Baduel @farzanabaduel.bsky.social · 25/08/2026
I’ve just returned from Malé, where a few days gave me a glimpse of the Maldives beyond the beaches and resorts for which it is so well known. A small island with an extraordinary amount packed into it. 🇲🇻
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Farzana Baduel @farzanabaduel.bsky.social · 24/08/2026
The Maldives kept me rather busier than expected last week, so The Baduel Brief is arriving a little later than usual. Better late than never! 🗞️ Have a read, and please subscribe if you’d like The Baduel Brief in your inbox each week. 🙏 www.linkedin.com/pulse/beach-...
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Beach Diplomacy
"The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." - Marcel Proust Hello from Malé, the capital of the Maldives.
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Farzana Baduel @farzanabaduel.bsky.social · 20/08/2026
The PR Has Talent website is live! 🎭 There’s still time to join us on stage at @sohotheatre.bsky.social on 17 November. If you work in PR and have a talent to share, we’d love to hear from you. Huge thanks to the @curzonpr.bsky.social team for bringing the website to life. See you in November!
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Farzana Baduel @farzanabaduel.bsky.social · 19/08/2026
What should you be reading if you're starting out in PR? 📚 @tbonegallagher.bsky.social and I included some of our favourite publications, newsletters and independent voices in our guide to starting a career in UK PR. Our advice? Don't try to read everything. Build a small, regular reading habit.
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Farzana Baduel @farzanabaduel.bsky.social · 18/08/2026
A few days at the Edinburgh Fringe, discovering new performers, writers and ideas. Proud to see @sohotheatre.bsky.social supporting 19 shows across nine venues. And great fun exploring Edinburgh with Rishini Weeraratne and Dante.
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Farzana Baduel @farzanabaduel.bsky.social · 17/08/2026
What are PR people reading this summer? 📚 @prweekuk.bsky.social asked a few of us to share our summer reads. My choice was Patrick Radden Keefe’s London Falling, alongside some excellent recommendations from across the industry. I’ve already added a few to my own reading list. Full list below.
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Farzana Baduel @farzanabaduel.bsky.social · 17/08/2026
The latest Baduel Brief is now on Substack. 🗞️ From the Edinburgh Fringe to the changing relationship between trust and influence, this edition explores where talent begins, barriers facing young African PR professionals, and the different routes into our industry. Have a read and subscribe. 🔗
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Farzana Baduel @farzanabaduel.bsky.social · 14/08/2026
The latest Baduel Brief is out. 🗞️ This week, I’m writing from the Edinburgh Fringe, reflecting on where talent begins and the people and institutions willing to back it before success is guaranteed. Have a read, and please subscribe 🙏 www.linkedin.com/pulse/x-fact...
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The X-Factor
Politics in the Social Media Age I joined Lewis Vaughan Jones on BBC News' The Context last week to discuss Andy Burnham's use of social media and the role it has played in building his political bran...
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Farzana Baduel @farzanabaduel.bsky.social · 13/08/2026
Over 16 years ago, I moved from accounting into PR with no contacts, media training or idea how the industry worked. Now David @tbonegallagher.bsky.social and I have revised my guide to starting a career in UK PR, covering routes, skills, applications, AI and more. Link in comments
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Farzana Baduel @farzanabaduel.bsky.social · 12/08/2026
If you're an early-career communications professional from an underrepresented background, I'd encourage you to consider applying for the @provokemedia.com Young Changemakers Awards. It's a fantastic opportunity to gain recognition and connect with leaders from across the profession.
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Farzana Baduel @farzanabaduel.bsky.social · 11/08/2026
Great to visit @headlandcomms.bsky.social following their new partnership with the Asian Communications Network. A fascinating conversation with Syd Wilkins and Liz Clarkson about talent, AI and the skills shaping the future of communications. Looking forward to what we can do together.
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Farzana Baduel @farzanabaduel.bsky.social · 10/08/2026
The latest Baduel Brief is out. 🗞️ Inside: What does Jason Arday's story tell us about merit and fairness? Why does Pope Leo XIV believe we need to become "prophets of harmony"? and why do leaders need people willing to tell them the truth? Have a read, please subscribe🙏
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Farzana Baduel @farzanabaduel.bsky.social · 05/08/2026
You've spent your PR career putting your clients in the spotlight, now it is your turn! Together with @goodkind.bsky.social, I'm producing the first ever PR Has Talent show, taking place at the @sohotheatre.bsky.social on Tuesday November 17th.
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Farzana Baduel @farzanabaduel.bsky.social · 04/08/2026
Last week @curzonpr.bsky.social welcomed guests to the second edition of The Baduel Brief. It was a pleasure to host an evening centred on this month's theme, Finding the Right Words. Thank you to Sir Vince Cable, @monaarshiwrites.bsky.social and everyone who joined us.
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Reposted by Farzana Baduel
Curzon PR @curzonpr.bsky.social · 03/08/2026
In this interview with PRBK, one of Hungary's leading communications agencies, our CEO @farzanabaduel.bsky.social discusses how AI is reshaping public relations, why strategic counsel will become even more valuable, and why professional responsibility can never be delegated to technology.
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Farzana Baduel @farzanabaduel.bsky.social · 03/08/2026
The latest Baduel Brief is now on Substack. 🗞️ Reflections from Pakistan, the story of Abbottabad, the journey of the ghazal, a centuries-old poetic tradition still shaping literature and culture today, and conversations with award-winning poet @monaarshiwrites.bsky.social and Sir Vince Cable.
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Farzana Baduel @farzanabaduel.bsky.social · 31/07/2026
Honoured to be recognised as part of the inaugural BBC #RisingRoots2026 cohort, celebrating British South Asians making a positive impact across their professions and communities. Thank you to BBC Embrace and @bbcasiannetworkbot.bsky.social, and congratulations to everyone recognised this year.
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Farzana Baduel @farzanabaduel.bsky.social · 31/07/2026
The Baduel Brief is out. 🗞️ This week I’m reflecting on trust across borders, Abbottabad, the journey of the ghazal, and conversations with Mona Arshi and Sir Vince Cable. Have a read and please subscribe 🙏 www.linkedin.com/pulse/words-...
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The Words That Travel
I’ve just returned from ten days in Pakistan. I took my daughter with me for the first time, combined family time with work, and spent time with clients and former clients who have become friends.
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Farzana Baduel @farzanabaduel.bsky.social · 30/07/2026
I've just returned from ten days in Pakistan, where I was able to combine work with family and introduce my daughter to the country for the first time. It was a pleasure to catch up with former clients in Islamabad, and to meet some of our current clients in person.
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