iiinova — where your digital self keeps evolving

Katarina Andrejević @kafarina.bsky.social · 20/04/2026

Got back into prepping weekly spreads.

A whimsical bullet journal spread featuring a pen, and adorned with playful animal stickers.

Katarina Andrejević @kafarina.bsky.social · 20/04/2026

Who knew spending the entire Sunday active, in the sun, and falling asleep at a reasonable hour would result in waking up feeling rested even before your alarm goes off. Wonder if I'll learn something from this?

000

Katarina Andrejević @kafarina.bsky.social · 19/11/2025

My friend, the badass founder @mmaksimovic.bsky.social (If you're a devtool company in need of content, she's the one you're looking for)

030

Katarina Andrejević @kafarina.bsky.social · 06/10/2025

Make this fiction reader read up on marketing. What was the last article/book/podcast you found valuable? Think: ✨ content marketing ✨ distribution ✨ strategy I can give you fiction recommendations instead. Go! 👇

020

Katarina Andrejević @kafarina.bsky.social · 26/02/2025

So weird when Slack is down. I don't even need something from the team, just have a tiny update. But it's just:

121

Katarina Andrejević @kafarina.bsky.social · 25/02/2025

Email peeps, listen up. We're working on an article for @userlist.com about naming conventions and we'd like your input. You can drop your answers in the thread or DM me. We'll happily credit you in the article. Here's what we want to know:

Bullet points asking:
• How do you organize/name your 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀? Any challenges? How do you overcome them?
• How do you organize/name your 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝘀?
• How do you organize/name your 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀?
• Any other tips from you as a practitioner?

011

Katarina Andrejević @kafarina.bsky.social · 18/02/2025

Breaking our regularly scheduled program to tell you I got nominated for TOP100 Customer Marketing & Advocacy Awards. That's a mouthful! But if you do have time, here's the link. If I get in, I'll bake cookies for everyone (I have corgy-shaped molds). www.base.ai/top-100-cma-...

base.ai

TOP 100 CMA 25 voting

Vote for the B2B industry's TOP100 Influencers and Strategists in Customer Marketing and Advocacy! Celebrate customer marketers with us.

120

Katarina Andrejević @kafarina.bsky.social · 12/02/2025

After every massage appointment I think, "I need to do this more often," and yet! It doesn't really cross my mind until the next time my back and/or leg is in pain.

110

Katarina Andrejević @kafarina.bsky.social · 11/02/2025

Not on github, but this is probably the most adorable swag I've ever seen

100

Katarina Andrejević @kafarina.bsky.social · 28/01/2025

Loved this (from Swipe Files newsletter)

000

Reposted by Katarina Andrejević

TinySeed @tinyseed.com · 09/01/2025

In episode 747, @robwalling.com interviews Jane Portman, co-founder of Userlist (TS 2020 cohort), to discuss the four stages of their customer success evolution through the years. Listen to the episode 👇 www.startupsfortherestofus.com/episodes/epi...

startupsfortherestofus.com

Episode 747 | Evolving SaaS Customer Success Over 7 Years (with Jane Portman)

In episode 747, Rob Walling interviews Jane Portman, co-founder of Userlist, to discuss the evolution of their SaaS customer success strategy. Jane shares the four stages of Userlist’s customer succes...

061

Katarina Andrejević @kafarina.bsky.social · 08/01/2025

Based on my LinkedIn feed these days, most people's resolutions were to become unhinged.

000

Katarina Andrejević @kafarina.bsky.social · 07/01/2025

First crafty project of the year is done. It's a blanket for my friend. First time doing something of this size, and forst time knitting without needles. It's fuzzy as heck 🥰

010

Reposted by Katarina Andrejević

Encephalophatass (Any pronouns) @encephalophatass.bsky.social · 02/01/2025

I'm involved in tech hiring. I've interviewed thousands of engineers. And I'd like to tell you about a disturbing trend I've seen in tech in the last 10 years 🧵

11890441

Katarina Andrejević @kafarina.bsky.social · 29/12/2024

This season's relaxation comes in the form of hand embroidered ornaments

110

Katarina Andrejević @kafarina.bsky.social · 24/12/2024

Proud creator of the cutest team collage ever assembled *hair flip*

030

Katarina Andrejević @kafarina.bsky.social · 24/12/2024

What working today feels like when you celebrate Christmas according to the Julian calendar.

The gif of Milhaus from the Simpsons throwing frisbee alone.

010

Reposted by Katarina Andrejević

Userlist @userlist.com · 13/12/2024

🎄 Year in Review Email Examples 🎄 You like your Spotify Wrapped, right? But you’re in B2B and maybe think year-in-review emails don’t fit the vibe there. Au contraire! This is a great excuse to place your users at the center of your story. Scroll to see how others do it.⬇️

111

Katarina Andrejević @kafarina.bsky.social · 11/12/2024

Having crafting friends is fun because they come over, bring you sourdough bread and supplies you didn't have, and a few hours of chit-chat later, voila!

A red embroidered Christmas ornament in the shape of a glove with yellow stars, and a small embroidery hoop with a an embroidered red Christmas stocking and little green branches surrounding it.

010

Reposted by Katarina Andrejević

Userlist @userlist.com · 11/12/2024

Hello, Bluesky! 🦋 Nice to see so many of our SaaS friends here. We come bearing little gifts. If you want to receive a holiday card and these stickers from us, just say hi in the thread. @kafarina.bsky.social has 10ish cards lying around. Let's reconnect!

1143

Katarina Andrejević @kafarina.bsky.social · 10/12/2024

Apparently our coolest features always go live at the end of the year. And this one is *really* cool:

120

Katarina Andrejević @kafarina.bsky.social · 09/12/2024

Two weeks of constant worry and multiple family emergencies can take a toll on you as anxiety flares. But even small steps, like an hour long meal-prepping session, can help get back the sense of control and remind yourself that your support system is still working.

010

Katarina Andrejević @kafarina.bsky.social · 07/12/2024

The fact that Mistborn only hit the bestseller list 18 years after it got published is so wild and so wonderful to see 😍

000

Katarina Andrejević @kafarina.bsky.social · 04/12/2024

19 books read this year, and I think that officially takes me out of the reading slump. I may even round it up at this rate.

010

Reposted by Katarina Andrejević

jordangal.bsky.social @jordangal.bsky.social · 03/12/2024

Who can I hire to help with improving activation and conversion? We have a lot of signups now and I want leverage from an expert on activating and converting more of them. I'm thinking onboarding emails, videos, help docs, strategy, etc Anyone come to mind?

551

Katarina Andrejević @kafarina.bsky.social · 03/12/2024

The first 2 search results were 7+ years old, so I'll lazily ask here: Is there a way for me to read my Pocket saves on Kindle?

000

Katarina Andrejević @kafarina.bsky.social · 02/12/2024

Reaching inbox 0 today was... A mission. 👀

000

Reposted by Katarina Andrejević

Tara McMullin @taramcmullin.com · 02/12/2024

So Oxford University Press named 'brain rot' their 2024 Word of the Year. I especially enjoyed learning: "The first recorded use of ‘brain rot’ was found in 1854 in Henry David Thoreau’s book Walden, but has taken on new significance in the digital age."

The words 'brain rot' in a blue-to-red gradient on a creamy pink background

021

Katarina Andrejević @kafarina.bsky.social · 02/12/2024

Planning to re-evaluate my distribution system and lay out how we'll approach distribution over at Userlist next year. Thankfully, lately I've been buzzing with ideas. But if you did something this year that really helped you, I want to know about it. :)

010

Katarina Andrejević @kafarina.bsky.social · 29/11/2024

Rewriting an AI generated piece today and... I expected it would be more frustrating. Kinda glad it's not.

010

Katarina Andrejević @kafarina.bsky.social · 28/11/2024

The most accessible and user-friendly blog experience I've seen in a while 😍 megbrunson.com/content-libr...

megbrunson.com

Free Resources ⋆ Meg Brunson

010

Katarina Andrejević @kafarina.bsky.social · 27/11/2024

Now that I know it's in my neighbourhood, I gotta go see it.

020

Katarina Andrejević @kafarina.bsky.social · 27/11/2024

Just a little appreciation post for @thestorygraph.com for making my nerdy side happy with all the breakdowns of what I've read this year <3

010

Reposted by Katarina Andrejević

mariano martene 🧉 @marianomartene.com · 26/11/2024

𝘥𝘰𝘪𝘯𝘨 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘥𝘰𝘯’𝘵 𝘴𝘤𝘢𝘭𝘦 𝘩𝘦𝘭𝘱𝘴 𝘺𝘰𝘶 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘥𝘦𝘦𝘱𝘭𝘺. Yes, it’s hands-on and time-consuming, but it reveals what truly clicks: you validate your product, refine your messaging, and figure out which channels actually work. It’s not just an early-stage tactic; it’s a 𝗺𝗶𝗻𝗱𝘀𝗲𝘁.

131

Katarina Andrejević @kafarina.bsky.social · 20/11/2024

I think this is the first year since university that I'm fully enjoying reading again. At my own pace, whatever feels right at the moment. And I haven't read this much in over a decade.

000

Katarina Andrejević @kafarina.bsky.social · 20/11/2024

Anyone have a good year-in-review email they received? Asking for an article. Think Spotify wrapped but for any SaaS.

110

Katarina Andrejević @kafarina.bsky.social · 18/11/2024

I forgot what it's like to open a new social account somewhere. So here's my new favorite sweatshirt, along with its ironic typo.

230