Made In, Plainspeak and Springrose spoke about how they are turning to Instagram DMs to collect feedback and source product ideas.

Tarte Cosmetics is under fire for ways in which it's marketing its new Snatch Stick, with some people accusing the company of "rage baiting."

Eager NeeDoh collectors are flocking to resale sites as the toy goes viral, with some of them going for a premium of more than 400%.

Rent the Runway has never been just a company. It is thousands of people who built a dream with me over nearly two decades — people I have created with, debated with, partnered with, grown with, celeb...

Heineken is not a World Cup sponsor, but it is using limited-edition packs, watch parties and a new brand platform to get in on the hype.

No AI? No problem. Aerie's new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.

Thousands of companies are awaiting tariff refunds from the U.S. government. But average shoppers are unlikely to see relief.

Not only are higher oil prices driving up brands' shipping costs, but they're also making shoe production more expensive.

Starbucks is shutting down its rewards program, "Coffee Loop," which operated on a premise of "buy nine drinks, get one free."

The tariff refunds process has been smoother for some folks than others, according to half a dozen brands Modern Retail spoke with.

Nearly three years after opening its first showroom in Beverly Hills, Babylist is making its debut in the Big Apple.

Brands are chasing after an old, but powerful tool in the age of AI-powered search engines: customer reviews.

Mephisto, a nearly 60-year-old premium footwear brand based in France, has tapped a new CEO of its growing U.S. business.

Whatnot, a live-selling platform that launched with collectibles, is looking to be a major player in shelf-stable and fresh foods.

Modern Retail spoke with an anonymous former Saks Global employee, who is feeling the effects of the bankruptcy on a personal level.

Consumers are calling to boycott the baby products brand Frida Baby over its use of sexual innuendos in marketing.

Brands like Béis and Abercrombie & Fitch are showing up at the Super Bowl with pop-ups offering everything from bingo to bar snacks.

As ICE agents occupy Minneapolis, consumer brands are taking to social media to call for action, raise money and spread information.

Saks Global’s bankruptcy marked a turning point for the struggling retail giant. For smaller vendors, the fallout is still unfolding.

Walmart is focusing on fashion as it competes with Amazon and department stores. Its strategy is paying off with higher-income households.

Leaders at companies like PayPal and Fabletics acknowledged there's still a ways to go before more people trust AI to complete a transaction.

Fashionable designs and technical fabrics are front and center at the Winter Olympics, thanks to apparel and footwear partners like J.Crew, Nike and Ralph Lauren.

The Trump administration’s decision to delete a DOJ database of cases against Capitol riot defendants places those who seek to preserve the historical record in direct opposition to their own governme...

2026 will be the year that proves whether people have gotten comfortable enough with AI shopping to click "buy" within ChatGPT or Perplexity

We’ve launched a first-of-its-kind app to help you find out where your generic drugs come from and see the track records of the factories that made them.

2025 marks the first time in 18 years that Pacsun is increasing its store count, rather than decreasing it.

The fake apology is the latest social media trend that brands are glomming onto — but some are growing tired of the bit.

Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week, offering less steep discounts.

In a closer tie between the sister brands, Urban Outfitters will now accept Nuuly rental returns at its U.S. stores.

Brands including Rare Beauty and M.M.LaFleur are making Substack an important part of their marketing mix during the busiest — and, for many, the most lucrative — time of the year.

With 48 participating nations, the 2026 FIFA World Cup will be the biggest one yet -- and brands and retailers want in on the hype.

Skin-care brand Pure Daily Care took cues from TikTok Shop when developing packaging for its latest product, a liquid acne patch.

Set Active, a Los Angeles-based activewear brand, is tapping the airport security line for its its first big out-of-home campaign.

Starbucks is testing out a new reward program that might be familiar to anyone who has accumulated punch cards from their local coffee shop.

Kenneth Cole Productions's new CEO, Jed Berger, told Modern Retail he's laser-focused on "differentiation," in terms of both product and purpose.

Etsy sellers weigh in about the platform's new partnership with OpenAI, which marks a major development in how consumers are using AI engines.

Anthropologie is entering autumn with a focus on its burgeoning private label business, opening a store for its popular Maeve sub-brand.

After years of retooling their businesses for SEO, brand and retail leaders say they're getting ready for a new frontier: GEO.

Small business owners have scrambled to find a way forward after postal services halted shipments to the U.S. over the rollback of de minimis.

Cowboy boot brand Tecovas is bringing the spirit of the West to New York City through one of its biggest paid marketing campaigns to date.

White & Warren is updating its logo, website, product assortment and marketing mix to try and woo a younger clientele.

As summer comes to a close, hot-button issues like tariffs, manufacturing and pricing continue to dominate conversations at fashion brands.

Brands and retailers are dealing with sticker shock after the U.S. fully eliminated the de minimis provision on August 29.

On Friday, Knix, which is known for its leakproof underwear, will open its first permanent store in the states, in New York City.

As it celebrates its 30th birthday, eBay is hosting a seller conference on Tuesday in Las Vegas, where it is set to announce a new AI tool.