P&G genAI study: one person with AI matched a two-person team without it; AI helped people work beyond their usual expertise.
#AI #genAI #generativeAI #innovation #research #leadership
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New Organization Science field experiment at P&G | Juho Nevalainen
This is an interesting study about the use of genAI in product development (note, not software development) work at Procter & Gamble.
Too long, no time to read? Here are few highlights:
- One person...