iiinova — where your digital self keeps evolving

Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 14/10/2026

How does clothing affect who we are and what we think of ourselves? I wrote a fun little piece about the 3 dresses that changed my life: thesedlibera.substack.com/p/a-life-… #fashion #luxury

A quote graphic from Jessica Quillin’s Substack essay, A Life in Three Dresses, featuring a passage about a cherished yellow Easter dress from childhood, with an empire waist, knife pleats, lace collar, and puffed sleeves reminiscent of Anne Shirley. White text appears against a dark, softly blurred background.

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 24/09/2026

Originality in writing is becoming a rare-feeling thing. Some thoughts on the current state of content and the value of narrative in my latest post for my much-neglected Substack - thenarrativeofpractice.substack.com… #writing #contentstrategy

A notebook and fur coat with text from a substack essay in front

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 06/06/2026

It’s my birthday and I’ll style if I want to. This is 51. #fashion #luxury

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 11/05/2026

What do luxury audiences need from brand storytelling? In my latest essay, I explore what Barthès teaches us about luxury marketing and the need for new modes of storytelling. thenarrativeofpractice.substack.com… #fashion #luxury

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 04/04/2026

Guys, Fashion Strategy Weekly is a citation in the “luxury goods” entry in Wikipedia. As a former academic who runs a niche luxury consultancy, this feels huge. #luxury #fashion

Citation from the luxury goods page on flagship stores on Wikipedia

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 21/03/2026

In our latest Fashion Strategy Weekly post, we examine the Zara x Galliano collab through the lens of narrative strategy. Full article here: www.fashionstrategyweekly.com/p/gal… #fashion #luxury

Essay excerpt that says: John Galliano has always approached fashion as something closer to narrative than product. His work is purposefully cinematic and provocative, unfolding through character, mood, and atmosphere until the clothes feel inseparable from the world around them.

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 11/03/2026

I just launched a small writing project called The Narrative of Practice. It’s my personal notebook on narrative strategy, culture, and the practice of writing and thinking clearly. Most strategy writing appears as finished frameworks. This space […] [Original post on fashionsocial.host]

A handwritten notebook entry with the words written “story matters because it’s a product of the human creative imagination”

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 12/02/2026

Is there anything better than fresh hair? Hi, your admin is back! #fashion #luxury #style

Woman with blonde balayaged hair wearing a black coat

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 27/11/2025

Happy Thanksgiving to all those who celebrate!

Hands lighting a match across a set dinner table

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 22/11/2025

I only wear heels for opera buffa. Off to see “Le Nozze di Figaro.” #fashion #style

Woman wearing a black dress and heels taking a selfie in a mirror

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 05/11/2025

Not me going to Google’s AI assistant to find out Nicolle’s sweater is from Lingua Franca. #fashion

Democracy isn’t a spectator sport cashmere sweater from Lingua Franca

MSNBC commentator Nicolle wearing a Democracy isn’t a spectator sport cashmere sweater from Lingua Franca

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 02/09/2025

Should I be worried that this is what Amazon thinks my fashion should be? For what do you think it thinks I am preparing? #fashion #style

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 25/08/2025

Uh oh, I’m wearing jeans and my long hair down. I’m 50. Caroline Herrera would disapprove. Love it. #fashion #style

Woman wearing jeans pictured in a mirror

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 06/08/2025

There is a lot of talk about what luxury brands should be doing right now in the face of an industry-wide slow down and evolving consumer preferences. The thing is: 𝙏𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙡𝙪𝙭𝙪𝙧𝙮 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙞𝙨 𝙨𝙡𝙤𝙬𝙞𝙣𝙜 𝙙𝙤𝙬𝙣 𝙗𝙪𝙩 𝙂𝙚𝙣 𝙕 𝙞𝙨 𝙣𝙤𝙩. Our latest It’s A Working […] [Original post on fashionsocial.host]

Cover for a white paper on luxury strategy for Gen Z

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 05/08/2025

Fave accessory of this week is my new floral drop earring attached to my hearing aid holster by Deaf Metal. Seriously, this brand is making hearing loss feel pretty rock and roll so far. #hearingloss #hearinglossawareness #jewellery #jewelry #style #fashion

Woman with a high ponytail and a floral earring

Woman with blond hair and sunglasses with a floral earring

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 05/08/2025

The first installment of FSW Conversations en Été is now live, featuring Mario Lang of Estée Lauder talking about retail technology, content, and customer experience. I’d love to learn your thoughts on this episode once you have a listen! […] [Original post on fashionsocial.host]

Podcast cover for FSW Conversations en Été featuring Mario Lang of Estée Lauder

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 02/08/2025

August means transition to fall becomes more acceptable. I’m all for it with a linen top and lightweight cotton jeans. Also I swear your admin is going to TRY to build this channel starting today. #fashion #ootd #style

Woman wearing wide leg jeans and sneakers

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 01/08/2025

Confession: I lost the hearing in my left ear four months ago due to a random virus. (Yes, that’s a thing.) New Oticon hearing aid + Deaf Metal earring + APM Monaco snake ear cuff = happy me #jewellery #jewelry #style #hearingloss #hearinglossawareness

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 16/07/2025

I madly love my new custom suit and cannot recommend the designer more. She’s amazingly talented. Her name is Alexandra Dobre. #fashion #style #styleinspo #tailoring

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 14/07/2025

This is a Chelsea FC fan account for the near future. (It’s allowed. I have a British PhD and have been a Chelsea supporter for 25 years.) #clubworldcup

Two people, one wearing a Chelsea FC hat and the other wearing a blue sports bra

Chelsea FC Club World Cup winning official photo

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 09/07/2025

Martens for Margiela couture gave me all the feels. What did you all think? Images: Filipino Fior/Gorunway #fashion #luxury

A model wearing a dress from Margiela couture AW2025 by Glenn Martens

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 23/06/2025

People, unlike most clothing, don't come in a predictable set of sizes. Yet, the fashion industry is notoriously sizeist. Enter Michaela Leitz-Aslaksen. She's out to break and remake the fashion industry into something better. #icymi, I had the pleasure […] [Original post on fashionsocial.host]

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 14/06/2025

Summer outfit 1-2-3. I get cold easily so needed something flexible. Enter the scarf and ever faithful new Chanel bag. #fashion #style

A woman standing in front of a mirror in a red outfit with a pink scarf and black Chanel bag

A woman in a red outfit standing in front of a mirror

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 06/06/2025

This is 50. Today I got to see this amazing guy graduate from the 8th grade. Oh and I wore a new Chloé dress, to boot. Best. Birthday. Ever. #fashion #luxury

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 28/05/2025

It's really hard to build empires in fashion and luxury content when my Mac-based MS Word disconnects from the Microsoft mothership. They're "fixing it." Meanwhile, I've spent my day shuffling between Microsoft and Apple support chats. SO FRUSTRATED. #fashion #contentstrategy

A screenshot of two help support windows.

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 27/05/2025

Valentino just launched a new immersive digital experience inspired by its Le Chat de la Maison minaudière. As a content strategist, I'm all for immersive, dynamic content in its proper context. But, for some brands, it can feel awkward. What do you […] [Original post on fashionsocial.host]

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 21/05/2025

Brunello Cucinelli is not like other luxury brands. In a time when luxury feels like a sea of sameness, Brunello Cucinelli does not work to keep up with trends or get ahead of them. Instead, it focuses on doing what it has always done: producing […] [Original post on fashionsocial.host]

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 15/05/2025

Want to know the secret sauce of effective luxury content? Today we're giving it away for free in our latest Fashion Strategy Weekly piece, "Luxury Content Operations: Building Systems for Scalable Success," which is a guide to the basics of luxury […] [Original post on fashionsocial.host]

This is a quote that says "The commercial impact of good creativity can be undermined in the long run by inefficient content operations."

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 10/05/2025

Interesting interview with Prada and artist Goshka Macuga with an intro by Vanessa Friedman on the Miu Miu exhibition at the Terminal Warehouse in Chelsea, NYC this weekend for Frieze New York. Image: Hiroki Masuike / The New York Times […] [Original post on fashionsocial.host]

Image: Hiroki Masuike / The New York Times

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 03/05/2025

Proof life from my end: an off-duty runner mirror shot Happy Saturday, #fashion friends! #fashionsocial #ootd #style

A woman in a red sunning skirt and denim jacket in front of a mirror

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 19/03/2025

The Q1 update to the IWT Content Effectiveness Index is out. Our latest report, "𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐃𝐢𝐬𝐩𝐞𝐫𝐬𝐢𝐨𝐧: 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐧𝐠 𝐐𝟏 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐢𝐧 𝐋𝐮𝐱𝐮𝐫𝐲 𝐚𝐧𝐝 𝐅𝐚𝐬𝐡𝐢𝐨𝐧," we examined the […] [Original post on fashionsocial.host]

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 16/03/2025

15 years ago I wrote an article on my tiny blog called “The Strategy of Luxury Flagship Stores.” It was basically the beginning of the beginning for my career in fashion. Since then, I’ve re-used themes and ideas from the article in various places until […] [Original post on fashionsocial.host]

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 19/02/2025

Today’s dystopian #fashion watch is “White Lotus” season 3. I get why people keep saying it’s all “loud luxury.” While the Loewe summer knits are nice, it’s the vintage-y pieces I’m coveting. Like Jaclyn’s gold dragon-embroidered black vintage dress. Image: Fabio Lovino/HBO #luxury

Three women wearing sundresses in a Thai hut in season 3 of the TV show White Lotus. Image credit: Fabio Lovino/HBO

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 16/02/2025

Currently watching Atomic Blonde and remembering why I want all of Charlize Theron’s outfits #fashion

Movie still from Atomic Blonde with Charlize Theron in a white trench and black ankle boots

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 13/02/2025

Sick but out and about in my favorite Chanel necklace, a Uniqlo sweatshirt, Anthropologie jeans, Nike boots, and an ancient faux fur coat. #ootd #fashion #style

Woman in a leopard print coat, black bag, and jeans in a retail store

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 08/02/2025

Hey, brands, retail stores are content, too. Oh and content drives customer experience. This Bonobos window at my local luxury mall with a screen featuring a Roku ad is just sad… #fashion #luxury #shopping

A store window for Bonobos featuring an advertising screen

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 05/02/2025

Timeline cleanse from Nili Lotan’s FW 2025 collection (This DMV resident is emotionally exhausted so this is all I’ve got today.) Image: courtesy of Nili Lotan #fashion #luxury

A woman with short hair in all black and a brown faux fur coat

A woman with short hair in a black jacket and shirt with burnished brown pants

A woman with short hair in black jeans, a leopard print blouse, and a brown leather jacket

A woman with short hair in a denim shirt, black barrel jeans, and black boots

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 29/01/2025

Literal metadata behind the models in the Valentino couture show. As a content strategist, how can I not comment on this? Image: Alessandro Lucioni/ Gorunway.com www.vogue.com/fashion-shows/spring-… #fashion #luxury

Woman in an embroidered colorful dress in front of a black background with the number 14 and metadata about the collection.

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 28/01/2025

Sustainability is no longer a vanity metric or a corporate responsibility bullet point for fashion and luxury brands. In S2 Ep4 of FSW Conversations, I speak with Heidi Svane Pedersen, head of digital for the Lifestyle and Design Cluster in Copenhagen […] [Original post on fashionsocial.host]

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 22/01/2025

Welcome to the year of content-first brand strategy. This FSW Luxury Playbook is our annual examination of the current state of luxury, providing strategic insights brands can use now and for the year ahead […] [Original post on fashionsocial.host]

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