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Jessica Quillin

@jquillin.fashionsocial.host.ap.brid.gy
8 followers 0 following 151 posts

Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the […] [bridged from fashionsocial.host/@jquillin on the fediverse by fed.brid.gy ]

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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 13h
How does clothing affect who we are and what we think of ourselves? I wrote a fun little piece about the 3 dresses that changed my life: thesedlibera.substack.com/p/a-life-… #fashion #luxury
A quote graphic from Jessica Quillin’s Substack essay, A Life in Three Dresses, featuring a passage about a cherished yellow Easter dress from childhood, with an empire waist, knife pleats, lace collar, and puffed sleeves reminiscent of Anne Shirley. White text appears against a dark, softly blurred background.
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 08/10/2026
About that time I nearly fell on Anna Wintour … thesedlibera.substack.com/p/in-defe… #fashion #luxury
A fashion show invite from 2012 for Burberry
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 28/09/2026
My new biz dev strategy for our agency is buttoning down to focus on owned channels and the book we are finalizing on luxury content strategy, brand storytelling, and customer experience. Transformation ongoing for FSW (www.fashionstrategyweekly.com). I give up on LinkedIn as a useful […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 24/09/2026
Originality in writing is becoming a rare-feeling thing. Some thoughts on the current state of content and the value of narrative in my latest post for my much-neglected Substack - thenarrativeofpractice.substack.com… #writing #contentstrategy
 A notebook and fur coat with text from a substack essay in front
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 10/09/2026
Does anyone care that NYFW is happening now? It feels so yesterday, which is wild since it used to be everything. #fashion
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 02/07/2026
Why is it always some faceless bro on LinkedIn who wants to debate the semantics of luxury brands with me? #luxury
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 06/06/2026
It’s my birthday and I’ll style if I want to. This is 51. #fashion #luxury
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 11/05/2026
What do luxury audiences need from brand storytelling? In my latest essay, I explore what Barthès teaches us about luxury marketing and the need for new modes of storytelling. thenarrativeofpractice.substack.com… #fashion #luxury
Photo of a book and a caption for an article on brand storytelling
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 09/04/2026
“How do you spell GABBANA?” #fashion #luxury
Screenshot of a Business of Fashion article about the resignation of Stefano Gabbana
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 04/04/2026
Guys, Fashion Strategy Weekly is a citation in the “luxury goods” entry in Wikipedia. As a former academic who runs a niche luxury consultancy, this feels huge. #luxury #fashion
Citation from the luxury goods page on flagship stores on Wikipedia
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Reposted by Jessica Quillin
Lucire @lucire.fashionsocial.host.ap.brid.gy · 01/04/2026
Excellent entry this week from Fashion Strategy Weekly by @jquillin and @brycequillin on #Aman and its brand—a very apt example of narrative strategy. www.fashionstrategyweekly.com/p/ama… #FSW #branding #marketing #strategy #travel #wellness #luxury
fashionstrategyweekly.com
Aman and the Case for Wellness as Narrative Strategy in Luxury Hospitality
FSW examines the state of wellness storytelling in luxury hospitality and considers what Aman reveals about narrative strategy as a competitive advantage.
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 31/03/2026
You know what AI can’t do? It can’t make me gush like new running shoes can. A new pair of running shoes is a form of magic, an experience in which you become transformed, uplifted, and removed from your every day into a space of pure, unadulterated play, exhilaration, and expressive movement […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 21/03/2026
In our latest Fashion Strategy Weekly post, we examine the Zara x Galliano collab through the lens of narrative strategy. Full article here: www.fashionstrategyweekly.com/p/gal… #fashion #luxury
Essay excerpt that says: John Galliano has always approached fashion as something closer to narrative than product. His work is purposefully cinematic and provocative, unfolding through character, mood, and atmosphere until the clothes feel inseparable from the world around them.
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 15/03/2026
I love so much that Mastodon is not full of “use these 10 prompts in Claude to sound like a $10,000 a day brand strategist.”
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 13/03/2026
I’m all for the shared joy in Maison Margiela’s latest “Joy” film with music by Max Richter on the occasion of their AW2026 collection. But the repetitive Insta and LinkedIn posts with the same images and roughly the same captions about the film are killing me. It’s like fashion social media is […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 11/03/2026
I just launched a small writing project called The Narrative of Practice. It’s my personal notebook on narrative strategy, culture, and the practice of writing and thinking clearly. Most strategy writing appears as finished frameworks. This space […] [Original post on fashionsocial.host]
A handwritten notebook entry with the words written “story matters because it’s a product of the human creative imagination”
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 20/02/2026
Happy Friday, fashion social folks! Who’s following LFW and what do we think so far? I keep actually forgetting it’s happening…. #fashion #luxury
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 12/02/2026
Is there anything better than fresh hair? Hi, your admin is back! #fashion #luxury #style
Woman with blonde balayaged hair wearing a black coat
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 30/01/2026
Luxury content is louder than ever but narrative coherence is dissipating. Our latest FSW case study shows how brands with strong narrative systems sustain value and growth, while others leak meaning as they scale. Read: “The Narrative Coherence Crisis in Luxury: A Comparative Case Study of […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 21/01/2026
I’ve been quiet this year because we’ve been in full research and writing mode. Our third annual IWT Year Ahead report is out - www.fashionstrategyweekly.com/p/the… #fashion #luxury
fashionstrategyweekly.com
The Differentiation Economy: Why Narrative Systems Will Define Growth in the AI Era
The IWT Year Ahead 2026 report explores how content architecture, not technology, is becoming the real engine of competitive advantage.
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 25/12/2025
Happy Christmas to all those who celebrate! We are very grateful to have you here!
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 18/12/2025
RE: fashionsocial.host/@lucire/11573997… Congrats to @jackyan and the @lucire team for this well-deserved recognition of their beautiful work!
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 27/11/2025
Happy Thanksgiving to all those who celebrate!
Hands lighting a match across a set dinner table
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 22/11/2025
I only wear heels for opera buffa. Off to see “Le Nozze di Figaro.” #fashion #style
Woman wearing a black dress and heels taking a selfie in a mirror
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 05/11/2025
Not me going to Google’s AI assistant to find out Nicolle’s sweater is from Lingua Franca. #fashion
Democracy isn’t a spectator sport cashmere sweater from Lingua FrancaMSNBC commentator Nicolle wearing a Democracy isn’t a spectator sport cashmere sweater from Lingua FrancaGoogle search page image composite
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 28/10/2025
Our latest piece, “Why Luxury Storytelling Collapsed into Content and How to Bring It Back,” is an insider’s guide on how to build storytelling systems that create cultural gravity, build intelligence, and transform content into a true strategic asset. I would love to hear your thoughts on how […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 25/10/2025
The advantage to not running a marathon tomorrow is I’ve written 4,000 words for our book in less than 24 hours. Most of it will start life as a white paper coming out Monday. Book to follow in 2026. Watch this space. #fashion #luxury #contentstrategy
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 19/10/2025
Walked into Neiman Marcus in search of something specific (a strapless bra) and found the entire section GONE. They had a wall with a handful of styles. None in my size. Modern department stores are having major issues. I get it. But there’s still product in stores. It just always seems to be […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 18/09/2025
Feeling subversive, not dressed like it #fashion #style #styleinspo
Woman wearing dark jeans and a black sleeveless top standing in front of a mirror
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 15/09/2025
Writing a piece on the current state of luxury and fashion storytelling and am struggling as a former fashion editor and content strategist. Social media gives us unprecedented free access to so much of Fashion Month and brands yet we are putting so much of fashion criticism behind a digital […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 13/09/2025
Just a girl, standing in front of Vogue, wondering how many readers they’ve permanently lost this Fashion Month simply by closing off their content through “thematic” print issues and a fully gated web and mobile digital experience. #fashion #nyfw
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 12/09/2025
I just turned off Apple Intelligence on my phone. It was freaking me out with the AI email summaries. I’ve had enough of AI app integrations. It’s too creepy. I’m going old school offline this weekend to think and write while I contemplate a piece I’m writing on luxury brand storytelling and […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 10/09/2025
The Ralph Lauren “Ask Ralph” bot is the latest luxury brand AI initiative to make headlines. Our latest FSW piece explores the spectre of AI (sorry not sorry for the Frankenstein reference) and why now is the time for luxury brands to invest in content strategy to maximize the benefits of AI […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 07/09/2025
OK, folks, I’m about to embark on a challenging voyage to get rid of about half the clothes I know. I’m prioritizing what I love. Now the question is: do I donate or Poshmark? It’s a mix of designer and fast fashion, to confess. #fashion #style
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 04/09/2025
Let the random Armani tributes begin. #fashion #riparmani #luxury
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 02/09/2025
Should I be worried that this is what Amazon thinks my fashion should be? For what do you think it thinks I am preparing? #fashion #style
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 30/08/2025
Saturday casual requires @alo #style #athleisure #weekendstyle #weekendcasual #ootd #offdutywriter
Woman wearing red leggings and a red sweatshirt standing in front of a mirror
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 25/08/2025
Uh oh, I’m wearing jeans and my long hair down. I’m 50. Caroline Herrera would disapprove. Love it. #fashion #style
Woman wearing jeans pictured in a mirror
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 09/08/2025
Saturday athleisure time #saturdaystyle #athleisure #mood #style #ootd #fashion
Woman wearing a blue cropped tank
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 06/08/2025
There is a lot of talk about what luxury brands should be doing right now in the face of an industry-wide slow down and evolving consumer preferences. The thing is: 𝙏𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙡𝙪𝙭𝙪𝙧𝙮 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙞𝙨 𝙨𝙡𝙤𝙬𝙞𝙣𝙜 𝙙𝙤𝙬𝙣 𝙗𝙪𝙩 𝙂𝙚𝙣 𝙕 𝙞𝙨 𝙣𝙤𝙩. Our latest It’s A Working […] [Original post on fashionsocial.host]
Cover for a white paper on luxury strategy for Gen Z
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 06/08/2025
Love seeing this attention to healthy representation in fashion advertising in the UK www.bbc.com/news/articles/cp941z3nn…
bbc.com
Zara ads banned for featuring 'unhealthily thin' models
It comes after the advertising watchdog banned M&S; and Next ads for showing models who appeared too thin.
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 05/08/2025
Fave accessory of this week is my new floral drop earring attached to my hearing aid holster by Deaf Metal. Seriously, this brand is making hearing loss feel pretty rock and roll so far. #hearingloss #hearinglossawareness #jewellery #jewelry #style #fashion
Woman with a high ponytail and a floral earringWoman with blond hair and sunglasses with a floral earring
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 05/08/2025
The first installment of FSW Conversations en Été is now live, featuring Mario Lang of Estée Lauder talking about retail technology, content, and customer experience. I’d love to learn your thoughts on this episode once you have a listen! […] [Original post on fashionsocial.host]
Podcast cover for FSW Conversations en Été featuring Mario Lang of Estée Lauder
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 02/08/2025
Q: What was the fashion gateway purchase that got you hooked? I’d love to hear your stories! For me, it was a pair of green corduroy Marc Jacobs heels from a local shoe boutique. Interesting article in the FT from Jo Ellison about luxury pricing and the industry’s current woes. It’s gated […]
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 02/08/2025
August means transition to fall becomes more acceptable. I’m all for it with a linen top and lightweight cotton jeans. Also I swear your admin is going to TRY to build this channel starting today. #fashion #ootd #style
Woman wearing wide leg jeans and sneakers
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 01/08/2025
Confession: I lost the hearing in my left ear four months ago due to a random virus. (Yes, that’s a thing.) New Oticon hearing aid + Deaf Metal earring + APM Monaco snake ear cuff = happy me #jewellery #jewelry #style #hearingloss #hearinglossawareness
A woman in profile wearing a snake ear cuff in a cafe
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 16/07/2025
I madly love my new custom suit and cannot recommend the designer more. She’s amazingly talented. Her name is Alexandra Dobre. #fashion #style #styleinspo #tailoring
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 15/07/2025
Meryll Rogge is in at Marni. A quiet shift in the right direction for fashion. www.nytimes.com/2025/07/15/style/me… #fashion #luxury
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 14/07/2025
This is a Chelsea FC fan account for the near future. (It’s allowed. I have a British PhD and have been a Chelsea supporter for 25 years.) #clubworldcup
Three people wearing Chelsea FC gearTwo people, one wearing a Chelsea FC hat and the other wearing a blue sports braChelsea FC Club World Cup winning official photo
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Jessica Quillin @jquillin.fashionsocial.host.ap.brid.gy · 09/07/2025
Martens for Margiela couture gave me all the feels. What did you all think? Images: Filipino Fior/Gorunway #fashion #luxury
A model wearing a dress from Margiela couture AW2025 by Glenn MartensA model wearing a dress from Margiela couture AW2025 by Glenn MartensA model wearing a dress from Margiela couture AW2025 by Glenn MartensA model wearing a dress from Margiela couture AW2025 by Glenn Martens
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